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Award Winning Executive and Career Coach, Trusted Advisor
Author, The Success Trap — UK Business Book Award Winner

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![You’re more powerful than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ced794c595214859aa24ff1069160060~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_ced794c595214859aa24ff1069160060~mv2.webp)
![You’re more powerful than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ced794c595214859aa24ff1069160060~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_ced794c595214859aa24ff1069160060~mv2.webp)
You’re more powerful than you think [Wise Wednesdays]
My coach used to repeat this to me regularly. Eventually, I worked out my own version of it: you are more powerful than your THOUGHTS. Of...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![What does the ideal work culture look like? Biology, trust and choice [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ab3cc757e33945b992948b4f3cf109cc~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_ab3cc757e33945b992948b4f3cf109cc~mv2.webp)
![What does the ideal work culture look like? Biology, trust and choice [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ab3cc757e33945b992948b4f3cf109cc~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_ab3cc757e33945b992948b4f3cf109cc~mv2.webp)
What does the ideal work culture look like? Biology, trust and choice [Wise Wednesdays]
It’s 4 years since I wrote a Wise Wednesdays about how “people don’t leave jobs but leave toxic work cultures”. It was widely shared and...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![Who are you comparing yourself to? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9a2b4007b9cf4a418b69672f948c04e8~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_9a2b4007b9cf4a418b69672f948c04e8~mv2.webp)
![Who are you comparing yourself to? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9a2b4007b9cf4a418b69672f948c04e8~mv2.png/v1/fill/w_320,h_320,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_9a2b4007b9cf4a418b69672f948c04e8~mv2.webp)
Who are you comparing yourself to? [Wise Wednesdays]
Come on, we all do it. You’re having a bad day and you start looking over there, at that person and how they’re doing much better than...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![How to thrive in a job you don't like (or don’t love anymore) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_31ad83ad104e43bdbf6ac8f3c2414b48~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_31ad83ad104e43bdbf6ac8f3c2414b48~mv2.webp)
![How to thrive in a job you don't like (or don’t love anymore) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_31ad83ad104e43bdbf6ac8f3c2414b48~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_31ad83ad104e43bdbf6ac8f3c2414b48~mv2.webp)
How to thrive in a job you don't like (or don’t love anymore) [Wise Wednesdays]
In any situation, you only have 4 options: Do nothing Change the situation Change your attitude about the situation Leave the situation....
Amina Aitsi-Selmi
Apr 23, 20234 min read
![3 insights for creating your website as an independent professional [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e7424b986a6241d38ed21ac3fc852f40~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_e7424b986a6241d38ed21ac3fc852f40~mv2.webp)
![3 insights for creating your website as an independent professional [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e7424b986a6241d38ed21ac3fc852f40~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_e7424b986a6241d38ed21ac3fc852f40~mv2.webp)
3 insights for creating your website as an independent professional [Wise Wednesdays]
Mainstream entrepreneurship views digital technology - like a website - as a tool for marketing and sales. I’ve had some time to think...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![7 life experiments I ran on myself recently [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8d5b6068155d45188dd1f4ebac19ba80~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_8d5b6068155d45188dd1f4ebac19ba80~mv2.webp)
![7 life experiments I ran on myself recently [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8d5b6068155d45188dd1f4ebac19ba80~mv2.png/v1/fill/w_366,h_366,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_8d5b6068155d45188dd1f4ebac19ba80~mv2.webp)
7 life experiments I ran on myself recently [Wise Wednesdays]
This year will mark 7 years of writing Wise Wednesdays and taking a career leap from medicine into coaching. It’s been 7 years of...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![Burnout Lifesaver 2023-2050 [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ba077f9dfda84ebf9384085ae6308324~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_ba077f9dfda84ebf9384085ae6308324~mv2.webp)
![Burnout Lifesaver 2023-2050 [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ba077f9dfda84ebf9384085ae6308324~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_ba077f9dfda84ebf9384085ae6308324~mv2.webp)
Burnout Lifesaver 2023-2050 [Wise Wednesdays]
Burnout lifesaver [Wise Wednesdays] There’s one reason for burnout: our models of human activity are off. We're taught that more,...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Dealing with ‘Empire Builders’ [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_825f1d8aecbc483e9aa83a2f97171ed8~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_825f1d8aecbc483e9aa83a2f97171ed8~mv2.webp)
![Dealing with ‘Empire Builders’ [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_825f1d8aecbc483e9aa83a2f97171ed8~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_825f1d8aecbc483e9aa83a2f97171ed8~mv2.webp)
Dealing with ‘Empire Builders’ [Wise Wednesdays]
Have you ever had a colleague who seems to be involved in everything and know everyone? Perhaps they’re described as ‘ambitious’ or...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![What do bakers, butchers and doctors have in common?… [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ba623293e89f4ac7833d0d7cf870cd6e~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_ba623293e89f4ac7833d0d7cf870cd6e~mv2.webp)
![What do bakers, butchers and doctors have in common?… [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ba623293e89f4ac7833d0d7cf870cd6e~mv2.png/v1/fill/w_366,h_366,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_ba623293e89f4ac7833d0d7cf870cd6e~mv2.webp)
What do bakers, butchers and doctors have in common?… [Wise Wednesdays]
Years ago, I had a colleague doctor who wanted to get more experience in the field and applied for a job in the military. He was asked...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![How I’ll be breaking free in 2023 [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6a66f7b781504b2aa3c753d670ea563c~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_6a66f7b781504b2aa3c753d670ea563c~mv2.webp)
![How I’ll be breaking free in 2023 [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6a66f7b781504b2aa3c753d670ea563c~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_6a66f7b781504b2aa3c753d670ea563c~mv2.webp)
How I’ll be breaking free in 2023 [Wise Wednesdays]
I wasn’t born into royalty but sometimes life gives you a big seat at the table. Happy December! If you’re spending some time reflecting...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![There is no later [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a64780aab0c040a48d0051aaa2f29148~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_a64780aab0c040a48d0051aaa2f29148~mv2.webp)
![There is no later [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a64780aab0c040a48d0051aaa2f29148~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_a64780aab0c040a48d0051aaa2f29148~mv2.webp)
There is no later [Wise Wednesdays]
A small group of passionate women leaders meet in a candle-lit cave. They’re tussling with the overwhelm of everyday life. So many...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![My one-word summary of 2022 [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9115aa61ebf64cb9aba97a8cf623e873~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_9115aa61ebf64cb9aba97a8cf623e873~mv2.webp)
![My one-word summary of 2022 [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9115aa61ebf64cb9aba97a8cf623e873~mv2.png/v1/fill/w_366,h_366,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_9115aa61ebf64cb9aba97a8cf623e873~mv2.webp)
My one-word summary of 2022 [Wise Wednesdays]
It’s coming to that little turning point in the calendar. In the first half of the year, my energy felt sluggish. My actions seemed...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Get off the hamster wheel (for a bit) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_92f80e42ff18412880498213e9f9a6d1~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_92f80e42ff18412880498213e9f9a6d1~mv2.webp)
![Get off the hamster wheel (for a bit) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_92f80e42ff18412880498213e9f9a6d1~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_92f80e42ff18412880498213e9f9a6d1~mv2.webp)
Get off the hamster wheel (for a bit) [Wise Wednesdays]
London, 2010. I found myself at the Oxford and Cambridge club facilitating a conversation between a neuroscientist and an entrepreneur....
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Goal-setting fatigue: make space for the unknown [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b97efb4d368241bbad8182afdaf84a0d~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_b97efb4d368241bbad8182afdaf84a0d~mv2.webp)
![Goal-setting fatigue: make space for the unknown [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b97efb4d368241bbad8182afdaf84a0d~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b97efb4d368241bbad8182afdaf84a0d~mv2.webp)
Goal-setting fatigue: make space for the unknown [Wise Wednesdays]
Setting goals is a healthy part of translating your dreams into reality. But in today's world, there are so many "shoulds," deadlines,...
Amina Aitsi-Selmi
Apr 23, 20232 min read


'Career Crisis' as awakening
My eyes widened in expectation. The vibrant director of operations speaking with me paused and asked hesitantly: ‘Do you think I’m in a...
Amina Aitsi-Selmi
Apr 23, 20232 min read


Career Crisis as a healthy ‘trauma response’.
If you’ve been on the planet for long enough, you’ve likely experienced ‘trauma’. Trauma is the Greek word for ‘wound’. Psychologically,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![5 reasons to say ‘no’ more often [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6f8f922c7a74464882874f79c63a47f3~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_6f8f922c7a74464882874f79c63a47f3~mv2.webp)
![5 reasons to say ‘no’ more often [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6f8f922c7a74464882874f79c63a47f3~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_6f8f922c7a74464882874f79c63a47f3~mv2.webp)
5 reasons to say ‘no’ more often [Wise Wednesdays]
There’s no such thing as time management. It’s choice management. Along my career journey, “no” has been critical to staying on track....
Amina Aitsi-Selmi
Apr 23, 20232 min read
![My happiest accomplishment this year [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_99621ecfaac143fe97e2d9a4ef7d8a69~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_99621ecfaac143fe97e2d9a4ef7d8a69~mv2.webp)
![My happiest accomplishment this year [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_99621ecfaac143fe97e2d9a4ef7d8a69~mv2.jpg/v1/fill/w_366,h_366,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_99621ecfaac143fe97e2d9a4ef7d8a69~mv2.webp)
My happiest accomplishment this year [Wise Wednesdays]
My happiest accomplishment this year [#wisewednesdays] Even in hard times, there are so many things that we accomplish and can be...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![The world has always been falling apart – and that’s not a bad thing [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_4e36a0706e6a4403904e309f90dcdfbd~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_4e36a0706e6a4403904e309f90dcdfbd~mv2.webp)
![The world has always been falling apart – and that’s not a bad thing [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_4e36a0706e6a4403904e309f90dcdfbd~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_4e36a0706e6a4403904e309f90dcdfbd~mv2.webp)
The world has always been falling apart – and that’s not a bad thing [Wise Wednesdays]
The world has always been falling apart. And recreating itself again. The apparent order we experience in our lives is the result of...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![You’re doing better than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ef8dfca52aee4391b64e5af2e5f20dfe~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_ef8dfca52aee4391b64e5af2e5f20dfe~mv2.webp)
![You’re doing better than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ef8dfca52aee4391b64e5af2e5f20dfe~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_ef8dfca52aee4391b64e5af2e5f20dfe~mv2.webp)
You’re doing better than you think [Wise Wednesdays]
It’s hard. It’s really hard. The world might be falling apart but you’re still expected to get up, answer emails and do your taxes. How...
Amina Aitsi-Selmi
Apr 23, 20232 min read
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