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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.


Career Crisis as a healthy ‘trauma response’.
If you’ve been on the planet for long enough, you’ve likely experienced ‘trauma’. Trauma is the Greek word for ‘wound’. Psychologically,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![5 reasons to say ‘no’ more often [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6f8f922c7a74464882874f79c63a47f3~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_6f8f922c7a74464882874f79c63a47f3~mv2.webp)
![5 reasons to say ‘no’ more often [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6f8f922c7a74464882874f79c63a47f3~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_6f8f922c7a74464882874f79c63a47f3~mv2.webp)
5 reasons to say ‘no’ more often [Wise Wednesdays]
There’s no such thing as time management. It’s choice management. Along my career journey, “no” has been critical to staying on track....
Amina Aitsi-Selmi
Apr 23, 20232 min read
![My happiest accomplishment this year [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_99621ecfaac143fe97e2d9a4ef7d8a69~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_99621ecfaac143fe97e2d9a4ef7d8a69~mv2.webp)
![My happiest accomplishment this year [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_99621ecfaac143fe97e2d9a4ef7d8a69~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_99621ecfaac143fe97e2d9a4ef7d8a69~mv2.webp)
My happiest accomplishment this year [Wise Wednesdays]
My happiest accomplishment this year [#wisewednesdays] Even in hard times, there are so many things that we accomplish and can be...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![The world has always been falling apart – and that’s not a bad thing [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_4e36a0706e6a4403904e309f90dcdfbd~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_4e36a0706e6a4403904e309f90dcdfbd~mv2.webp)
![The world has always been falling apart – and that’s not a bad thing [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_4e36a0706e6a4403904e309f90dcdfbd~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_4e36a0706e6a4403904e309f90dcdfbd~mv2.webp)
The world has always been falling apart – and that’s not a bad thing [Wise Wednesdays]
The world has always been falling apart. And recreating itself again. The apparent order we experience in our lives is the result of...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![You’re doing better than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ef8dfca52aee4391b64e5af2e5f20dfe~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_ef8dfca52aee4391b64e5af2e5f20dfe~mv2.webp)
![You’re doing better than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ef8dfca52aee4391b64e5af2e5f20dfe~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_ef8dfca52aee4391b64e5af2e5f20dfe~mv2.webp)
You’re doing better than you think [Wise Wednesdays]
It’s hard. It’s really hard. The world might be falling apart but you’re still expected to get up, answer emails and do your taxes. How...
Amina Aitsi-Selmi
Apr 23, 20232 min read


It's easy to forget this.
If you’re caught up in thought loops about how to get things done and racing from one thing to the next... ...remember you might be...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![How far should you go (when taking risks in your career and life)? [Wise Wednesdays]](https://i.ytimg.com/vi/JQAv4GjCWik/hqdefault.jpg)
![How far should you go (when taking risks in your career and life)? [Wise Wednesdays]](https://i.ytimg.com/vi/JQAv4GjCWik/hqdefault.jpg)
How far should you go (when taking risks in your career and life)? [Wise Wednesdays]
Last week, I was asked how much risk to take on when stepping out of a comfort zone and shared a few thoughts online. If you’re trying...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![How to figure everything out [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c67b27c0466547c5851905db5b613863~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_c67b27c0466547c5851905db5b613863~mv2.webp)
![How to figure everything out [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c67b27c0466547c5851905db5b613863~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_c67b27c0466547c5851905db5b613863~mv2.webp)
How to figure everything out [Wise Wednesdays]
Some of the most common questions I hear start with: ‘How do I…’ For example, ‘How do I figure out my next steps?’ It’s a tendency that...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![What to do when things are outside your control? Recession, Energy Crisis, etc. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a10ad4b0bab9481dab8bb1652e7a979d~mv2.png/v1/fill/w_302,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_a10ad4b0bab9481dab8bb1652e7a979d~mv2.webp)
![What to do when things are outside your control? Recession, Energy Crisis, etc. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a10ad4b0bab9481dab8bb1652e7a979d~mv2.png/v1/fill/w_292,h_242,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_a10ad4b0bab9481dab8bb1652e7a979d~mv2.webp)
What to do when things are outside your control? Recession, Energy Crisis, etc. [Wise Wednesdays]
Controlling the uncontrollable? So I don’t read the news. Never have really. I get my news through the people around me. In January...
Amina Aitsi-Selmi
Apr 23, 20235 min read
![Don’t move faster than you can feel [Wise Wednesdays]](https://i.ytimg.com/vi/bYidkcR6j_I/maxresdefault.jpg)
![Don’t move faster than you can feel [Wise Wednesdays]](https://i.ytimg.com/vi/bYidkcR6j_I/maxresdefault.jpg)
Don’t move faster than you can feel [Wise Wednesdays]
One thing that always surprised me as a doctor and scientist was that we knew the solutions to many problems but that it took a lot of...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Dealing with unfair criticism gracefully: 4 strategies [Wise Wednesdays]](https://i.ytimg.com/vi/QfRUIBLwhKc/maxresdefault.jpg)
![Dealing with unfair criticism gracefully: 4 strategies [Wise Wednesdays]](https://i.ytimg.com/vi/QfRUIBLwhKc/maxresdefault.jpg)
Dealing with unfair criticism gracefully: 4 strategies [Wise Wednesdays]
Sometimes, people can lash out aggressively (which may have nothing to do with you) and you need to shield yourself somehow. Below are 4...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Is this the #1 global crisis?…[Wise Wednesdays]
Back to keyboard creativity after a radical reset and enthusiastically typing out some new ideas into pixels for you. Last month I...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Stop mental whiplash when you don’t know what to do [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.png/v1/fill/w_249,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.webp)
![Stop mental whiplash when you don’t know what to do [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.png/v1/fill/w_292,h_293,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.webp)
Stop mental whiplash when you don’t know what to do [Wise Wednesdays]
One of the recurring questions in coaching conversations is: “What do I do when I don’t know what to do?” Let me save you time, money...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Do you really need confidence? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.webp)
![Do you really need confidence? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.webp)
Do you really need confidence? [Wise Wednesdays]
Do you think you need confidence before doing something important? Most people do. But the concept of ‘confidence’ can be so elusive...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.webp)
![Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.webp)
Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]
3 big lessons I got from creating my own job. If it’s any help, here’s what I learned from creating my own job in the midst of the chaos...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_19885532b937450b8772f236b9ab7635f000.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_19885532b937450b8772f236b9ab7635f000.webp)
![How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_19885532b937450b8772f236b9ab7635f000.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_19885532b937450b8772f236b9ab7635f000.webp)
How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]
And just like that, we’re already halfway through the year! It’s that time of the year when, if left unchecked, goal fatigue starts to...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![3 strategies to transform imposter syndrome [Wise Wednesdays (the Summer Shorts ☀️)]](https://i.ytimg.com/vi/bTCJ0ZReA3Y/maxresdefault.jpg)
![3 strategies to transform imposter syndrome [Wise Wednesdays (the Summer Shorts ☀️)]](https://i.ytimg.com/vi/bTCJ0ZReA3Y/maxresdefault.jpg)
3 strategies to transform imposter syndrome [Wise Wednesdays (the Summer Shorts ☀️)]
I didn’t attend my PhD graduation. I didn’t feel it was that big a deal. Now I know that PhDs can exacerbate imposter syndrome and take a...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_98be410bad81423e9156daea5532ae85~mv2.jpg/v1/fill/w_188,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_98be410bad81423e9156daea5532ae85~mv2.webp)
![You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_98be410bad81423e9156daea5532ae85~mv2.jpg/v1/fill/w_292,h_389,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_98be410bad81423e9156daea5532ae85~mv2.webp)
You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]
You don’t need permission to do what you’re here to do. YOU are responsible for your choices and their consequences. That’s your...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![Embrace your power (consciouly) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.webp)
![Embrace your power (consciouly) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.webp)
Embrace your power (consciouly) [Wise Wednesdays]
Power is neither good nor bad. But most people have a contentious relationship with it. This is one insight that people surfaced at the...
Amina Aitsi-Selmi
Apr 23, 20232 min read
!['I need to heal' [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.png/v1/fill/w_264,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.webp)
!['I need to heal' [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.png/v1/fill/w_292,h_277,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.webp)
'I need to heal' [Wise Wednesdays]
I’ve had a couple of conversations recently with people who are so burned out that they can’t make decisions anymore. They don’t know...
Amina Aitsi-Selmi
Apr 23, 20232 min read
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