4-month online programme
The Hearth
Beyond Competence, Into Coherence.
Starts September 2026 · 6 people max ·
You have a track record of success.
You’ve read the books, listened to the podcasts, and done the leadership programmes. Perhaps you even go on retreats and meditate. You have excellent self-awareness.
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But you still feel the split: the pressure of what you think you should do against what you actually want.
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You lament the misuse of power, yet feel responsible for delivering within a system that seems broken.
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You need more space but are busier than ever.
You’re still leading from competence, not yet from coherence.
WELCOME TO
The Hearth
Your home for cultivating coherence.
I created The Hearth for leaders and high achievers ready to move beyond the drive for competence. It's a transformational space to discover what lies outside the achiever identity. Here, you have permission to drop unnecessary performance pressure and make direct contact with your experience and what's actually present - within you as well as between you and others - so you can engage with life from a deeper sense of coherence.
Members of previous related groups include:
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a professor of medicine and chief in a large hospital
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a vice president in a well-known digital company
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the head of communications in a global bank
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an occupational physician and president of a national professional body
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the public health advisor for a global humanitarian agency
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a strategic advisor to the World Health Organisation
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a Director of a conservation agency
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Finance leader-turned-leadership coach
WHO THIS IS FOR
YOU
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Leader in a service-based field facing real-world complexity (health, energy, finance, law), in government, the private sector, or academia.
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Or a practitioner or coach supporting leaders in these fields
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Navigating complex decisions and group dynamics
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Ready to work experientially with live situations.
NOT FOR
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Rigid programme structure or surface techniques
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Therapy-focused work
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Hierarchical or controlling leadership styles
In Amina’s programmes, you feel truly seen in ways that are both comforting and uncomfortable. This is not surface-level change, but a deeper exploration of the patterns and assumptions that may be limiting you without you realising.
The shifts feel subtle at first, but they change how you approach opportunities, relationships, and leadership.
Working with Amina challenged and changed me in meaningful ways. Over time, I noticed a significant shift in my confidence — not only in understanding myself more deeply, but also in asserting myself personally and professionally.
Karen Kramer Wilson,
Principal Officer, Natural England
Amina helped me reach new clarity — I'm not just content with my next phase, but really excited by it.
Dr Ebere Okereke
MD PhD, CEO Africa Public Health Foundation, Independent Global Health Advisor
How it works: Two tracks. One programme.
The Hearth isn't a curriculum. It's a field of practice.
It's a space that loosens the pressure to perform, so you can relate beyond competence, and experience what it's like to lead when you don't have to manage an identity or carry other people's problems.
The Hearth works on two levels simultaneously: 1) you - liberating yourself from the rescuing, perfectionism, self-doubt or control that diminish your presence; as well as 2) the rooms you lead liberating others from the same dynamics, so you can co-create better conditions for work and collaboration.
Learn more about the frameworks here →
FOUR MONTHS AT THE HEARTH
What you'll accomplish:
Presence and confidence are often named as qualities of leadership but can remain elusive. Coherence is the result of specific capacities you'll develop including concentration, contact with experience, and equanimity. This will enable you to:
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Stabilise your attention under pressure, even when complexity and relational demands could divide your focus.
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Expand your tolerance for silence, slowness, and tension - especially when you don’t step in to fix or intervene.
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Distinguish between a habitual impulse to communicate and a coherent response that feels alive in you.
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Understand the true meaning of boundaries and how to hold them while staying connected.
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Clarify your life vision, values, and voice beyond the competent, achiever identity.
I joined Amina’s group programme a few years ago and later continued working with her through both group and 1:1 coaching. At the time, I found myself questioning how I was showing up and leading, the roles I was playing, and who I wanted to become on the other side of it all.
The space Amina created for the group was special. It was somewhere I could actually breathe, explore possibilities, and generate new thinking. Amina has a perceptive way of seeing you that helps you see yourself more clearly — and gently nudges at the things you’ve been carrying without realising.
What’s stayed with me, even now, is how differently I lead in my life, work, and relationships.
Dr Amber Sadiq
Consultant Psychiatrist and Founder
I spent decades orienting around external expectations and came into the group anxious and performing. That dropped quickly... I could question assumptions, reset priorities, and lead from a place that actually feels aligned. Amina creates a space where people engage more honestly. That changes how people relate, think, and lead — and it shows up directly in how we work with others.
Ginger,
Former Fortune 500 Senior Leader turned Leadership Coach
Amina has a presence which makes me forget that we exclusively meet online. That presence also creates a space that feels wide open, yet cosy, safe and comfortable. This leads to a very special group dynamic, attentive, respectful, and collaborative. Amazing things happen.
Dr Muna Sidarus
Corporate scientist turned physician.
What's included in your experience at The Hearth:
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Eight 2hr live sessions: gathering at the online hearth every two weeks
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20-min optional monthly 1:1 check-in
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Two pre-calls in August to prepare and connect
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Hearth group channel — your ongoing board of coherence advisors
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Recordings for each session
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Optional: 1:1 coaching available as add-on
BONUS:
60-min Coherence Experience to start releasing the grip of the achiever triad - perfectionism, overwork, and overthinking - for those joining
before end of July 2026
INVESTMENT
£3,500
Payment plans available on request.. 6 places total.
If you're drawn to this programme, go for it. Amina is highly skilled, very professional, and able to create a unique space. I am very experienced in working with coaches and am trained as one myself - and I have seldom experienced such respectful and effective work.
Claudia,
Organisational Specialist and Coach, HSBC
My time in the group has been nothing short of life-changing. I joined with some specific leadership skills I wanted to achieve and quickly found so much more - purpose, vision and most importantly, joy. Amina is a phenomenal coach. She selected a wonderful group of leaders, and supported, counselled and guided us throughout.
Dr Olaa Mohamed-Ahmed,
Consultant in Global Public Health, UK Health Security Agency
ABOUT YOUR HOST, FACILITATOR, AND COACH
People often know me through my work with high achievers and leaders who want to break free from what keeps them stuck in their career and life.
My medical career took me into hospitals, humanitarian crises, and the corridors of national and global health policy. I've sat in rooms where the stakes were high and the dynamics were difficult. I've delivered babies in a war zone and been on call during a global pandemic.
Since 2016, I've worked with senior leaders and professionals as a trusted advisor and executive coach in both 1:1 and group settings. In 2020, I published The Success Trap — a UK Business Book Award winner exploring why talented people get stuck and how they break free. My training spans Integral Coaching, Nonviolent Communication (BayNVC), and Transformational Connection facilitation.
The Hearth draws on two decades of work: systemic thinking, social and medical science, relational leadership, and a long contemplative practice that keeps me honest about the gap between knowing and being. This work matters to me because the rooms you lead affect real people.
If you're drawn to deeper human transformation and more honest, liberating leadership in complex times, join me at The Hearth.
Hi, I'm Dr. Amina Aitsi-Selmi
"Before I started working with Amina I was in a pretty difficult place — burnt out, physically and mentally, after an extended period of many challenges which ended with me being asked to lead the closure of the company I worked for. I was exhausted, questioned my leadership capabilities and could not see a clear path forward.
Amina's ability to understand and get to the heart of the struggle is astonishing. Her coaching and group sessions nourished my confidence and helped me become the leader I know I am capable of being. I've just started an exciting new CEO role that aligns with the way I want to lead and live."
Kerrie Gemmill,
CEO, ScoutsCymru
FAQ
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When and where do we meet?
On Zoom, every two weeks. Two optional pre-calls in August, then the programme kicks off in September.
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Is there a programme?
The Hearth is an experiential programme focused on practising leadership and communication beyond habitual identity, with real-time feedback from Amina and the group.
Each session begins with a short set of guiding principles, which may adapt depending on what is emerging in the group.
See here for the session themes →
03
Can I reclaim the fee from my organisation?
Many participants reclaim all or part of the investment through their leadership development budget. Proof of payment and attendance available on request.
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Will there be homework?
Not formally. Between sessions you'll be back in your real life decision-making situations — that's where the real practice happens. Amina will suggest specific tools or practices for you during the session based on what you bring.
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Will I get 1:1 coaching?
Each participant has a 20-minute optional monthly check-in with Amina. Additional 1:1 executive coaching is available as an add-on.
06
What if I miss a session?
Sessions are recorded. That said, the live relational work is where the real value is — consistent attendance is part of the commitment to yourself and the group.
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Is there any preparation?
No required reading in advance — any references will be provided during the programme based on what the group needs. A meditation or journalling practice helps. The August pre-calls are also available to start immersing yourself in The Hearth experience.
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Can I get a refund?
Fees are non-refundable, though in exceptional circumstances we may be able to transfer your place to a future cohort.
Ready to take your seat at The Hearth?
The Hearth takes a maximum of 6 leaders. Places are confirmed through a short questionnaire and a conversation with Amina.