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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
![What’s your career geometry? 12 questions to clarify your path [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_12c382ebcbe14befb687e7dcb9003a6f~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_auto/d29dd9_12c382ebcbe14befb687e7dcb9003a6f~mv2.jpg)
Amina Aitsi-Selmi
3 days ago3 min read
What’s your career geometry? 12 questions to clarify your path [Wise Wednesdays]
Are you feeling a little hazy about the future and what your career and life might look like? The recent Winter Revelations sessions...
Amina Aitsi-Selmi
Jan 182 min read
Why scepticism is growing towards the coaching industry – and why it’s a good thing
Why scepticism is growing towards the coaching industry – and why it’s a good thing. I was speaking with a business mentor who pointed...
![January Jangles: 3 ways to focus New Year energy [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bf55ce6777e740bfa160a21cbc0aee7b~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_auto/d29dd9_bf55ce6777e740bfa160a21cbc0aee7b~mv2.jpg)
Amina Aitsi-Selmi
Jan 152 min read
January Jangles: 3 ways to focus New Year energy [Wise Wednesdays]
The festive lights have come down, the Christmas jumpers are back in the cupboard, and the resolutions are written—or maybe not. It’s...
![Happy New Year + 5min ritual [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e9b1509a9e87435e8f489d79722afa42~mv2.webp/v1/fill/w_1168,h_936,al_c,q_90,enc_auto/d29dd9_e9b1509a9e87435e8f489d79722afa42~mv2.webp)
Amina Aitsi-Selmi
Jan 143 min read
Happy New Year + 5min ritual [Wise Wednesdays]
Wishing you a happy 2025, - may it be filled with freedom, impact, and fulfilment in every way. As we transition into the new year, why...
![Stop training people to mistreat you [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d735aed9ebad4964aab86c9999bf4a0e~mv2.jpg/v1/fill/w_488,h_816,fp_0.50_0.50,q_90,enc_auto/d29dd9_d735aed9ebad4964aab86c9999bf4a0e~mv2.jpg)
Amina Aitsi-Selmi
Dec 19, 20242 min read
Stop training people to mistreat you [Wise Wednesdays]
We teach others how to treat us—sometimes without realising it. Take Joe the horse in the photo below: he’s been trained to expect treats...
Amina Aitsi-Selmi
Dec 11, 20242 min read
Urgency vs Integrity [Wise Wednesdays]
Are you feeling the pressure to perform right now? It’s easy to confuse pressure with the need to move faster. But what if pressure was...
![“Get paid properly.” [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c0e7a6a7d0b446158bcc40c1987b572f~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_auto/d29dd9_c0e7a6a7d0b446158bcc40c1987b572f~mv2.png)
Amina Aitsi-Selmi
Nov 27, 20242 min read
“Get paid properly.” [Wise Wednesdays]
There’s a difference between having an idea and having a viable vision for your career.While I’ve always pursued work I’m passionate...
Amina Aitsi-Selmi
Nov 20, 20242 min read
How to stop ‘Responsibility Inflation: mastering the craft of leadership [Wise Wednesdays]
As responsibilities grow, so can the pressure to do more. But here's a leadership paradox: stepping into higher leadership often means ...
![Do you have to be narcissistic to succeed? Activate your Wild Bold Power [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2bdfd3894d3044c1bc527e9039fca11c~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_auto/d29dd9_2bdfd3894d3044c1bc527e9039fca11c~mv2.jpg)
Amina Aitsi-Selmi
Nov 13, 20243 min read
Do you have to be narcissistic to succeed? Activate your Wild Bold Power [Wise Wednesdays]
Judging by recent election results, it might seem like success benefits from narcissistic or "dark triad" traits (narcissism,...
![A story of humans, power, and the cycles of history [It’s Wise Wednesdays! #368]](https://static.wixstatic.com/media/d29dd9_fdacdd099d0b4ba2aa5d89cd86b09995~mv2.png/v1/fill/w_989,h_586,fp_0.50_0.50,q_95,enc_auto/d29dd9_fdacdd099d0b4ba2aa5d89cd86b09995~mv2.png)
Amina Aitsi-Selmi
Nov 6, 20243 min read
A story of humans, power, and the cycles of history [It’s Wise Wednesdays! #368]
I woke up this morning thinking of the plague. A documentary I’d recently watched had left an impression, and it came back to me...
![When Your World Resists Definition: 9 Wise Wednesdays on Navigating Uncertainty [Wise Wednesdays #368]](https://static.wixstatic.com/media/d29dd9_2a8f051077bc44f7a7bd6e754c97efd2~mv2.png/v1/fill/w_929,h_980,fp_0.50_0.50,q_95,enc_auto/d29dd9_2a8f051077bc44f7a7bd6e754c97efd2~mv2.png)
Amina Aitsi-Selmi
Oct 30, 20242 min read
When Your World Resists Definition: 9 Wise Wednesdays on Navigating Uncertainty [Wise Wednesdays #368]
In a world that grows more uncertain by the day, how do you find clarity? Many leaders, clients, and friends I speak with feel this...
![Flattery, Boundaries, and Psychological Sovereignty: Reclaiming Your Power. [Wise Wednesdays #366]](https://static.wixstatic.com/media/d29dd9_e333d900bdf3458f9d3348270f5f8f0b~mv2.png/v1/fill/w_806,h_605,fp_0.50_0.50,lg_1,q_95,enc_auto/d29dd9_e333d900bdf3458f9d3348270f5f8f0b~mv2.png)
Amina Aitsi-Selmi
Oct 30, 20243 min read
Flattery, Boundaries, and Psychological Sovereignty: Reclaiming Your Power. [Wise Wednesdays #366]
Yesterday’s Leaders Circle on Boundaries left me contemplating for a long time. We touched on far more than simply saying ‘no’. What do...
![What are you accidentally consenting to? [Wise Wednesdays #366]](https://static.wixstatic.com/media/d29dd9_37dab7289d97490388c533386e60d1cf~mv2.png/v1/fill/w_571,h_528,fp_0.50_0.50,lg_1,q_95,enc_auto/d29dd9_37dab7289d97490388c533386e60d1cf~mv2.png)
Amina Aitsi-Selmi
Oct 30, 20241 min read
What are you accidentally consenting to? [Wise Wednesdays #366]
The boss who gives you too much to handle? The colleague who talks over you? The schedule that doesn’t work for you anymore? What else?...
![The cost of looking good. [Wise Wednesdays #365]](https://static.wixstatic.com/media/d29dd9_5a267dc843ef410e9eab3d99692b4642~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_auto/d29dd9_5a267dc843ef410e9eab3d99692b4642~mv2.jpg)
Amina Aitsi-Selmi
Oct 2, 20242 min read
The cost of looking good. [Wise Wednesdays #365]
In Victorian times, it was fashionable to build ornate structures in gardens called follies . These architectural features served no real...
![The Recovering Overachiever’s Path: Transformational Boundaries [Wise Wednesdays #364]](https://static.wixstatic.com/media/d29dd9_446af213f724487da4ed51f0b48b414e~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_auto/d29dd9_446af213f724487da4ed51f0b48b414e~mv2.jpg)
Amina Aitsi-Selmi
Sep 25, 20242 min read
The Recovering Overachiever’s Path: Transformational Boundaries [Wise Wednesdays #364]
One of the first Wise Wednesdays in 2016 was called The High Achiever’s Secret Dream . It explored the hidden drives behind...
![Be a gracious ‘no’. [Wise Wednesdays #363]](https://static.wixstatic.com/media/d29dd9_8a40b7bcbfc441e587a9a5a199c55adc~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_auto/d29dd9_8a40b7bcbfc441e587a9a5a199c55adc~mv2.jpg)
Amina Aitsi-Selmi
Sep 18, 20242 min read
Be a gracious ‘no’. [Wise Wednesdays #363]
My coach once gave a challenge to practise saying: I’m a gracious ‘no’. It was inspired by the words of Warren Buffett: The difference...
![Are You in a Survival Trap? [Wise Wednesdays #362]](https://static.wixstatic.com/media/d29dd9_d37f455508b94c7bb4c783caff95eff3~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_auto/d29dd9_d37f455508b94c7bb4c783caff95eff3~mv2.jpg)
Amina Aitsi-Selmi
Sep 11, 20242 min read
Are You in a Survival Trap? [Wise Wednesdays #362]
The Success Trap is when your past success gets in the way of your future success. The Survival Trap is quite similar. What do I mean?...
![Are you an influencer or sensemaker? [Wise Wednesdays #361]](https://static.wixstatic.com/media/d29dd9_627a8839fa6d4bd58d2d370139046ffb~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_auto/d29dd9_627a8839fa6d4bd58d2d370139046ffb~mv2.jpg)
Amina Aitsi-Selmi
Sep 11, 20241 min read
Are you an influencer or sensemaker? [Wise Wednesdays #361]
Do you ever feel like your impact isn’t enough, especially when you compare yourself to the massive followings of influencers on social...
Amina Aitsi-Selmi
Aug 14, 20243 min read
5 signs of Achiever Trauma [Wise Wednesdays #360]
In conversation with a dear friend this week, we talked about Achiever Trauma. Working with high achievers and considering myself a...
![You’re not a slave [Wise Wednesdays #359]](https://static.wixstatic.com/media/d29dd9_f20a67d95f19468397697e23964187a8~mv2.jpg/v1/fill/w_1168,h_876,fp_0.50_0.50,q_90,enc_auto/d29dd9_f20a67d95f19468397697e23964187a8~mv2.jpg)
Amina Aitsi-Selmi
Aug 13, 20243 min read
You’re not a slave [Wise Wednesdays #359]
Returning from a reflective 10-day trip to Algeria, I felt drawn to rewatch the Elvis movie. While I've never been a huge fan of his...
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