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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
![Walking into the unknown on a motorway. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ce5abe1bfa014117aa85e08985441f10~mv2.jpg/v1/fill/w_751,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_ce5abe1bfa014117aa85e08985441f10~mv2.jpg)
![Walking into the unknown on a motorway. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ce5abe1bfa014117aa85e08985441f10~mv2.jpg/v1/fill/w_1168,h_1556,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_ce5abe1bfa014117aa85e08985441f10~mv2.jpg)
Walking into the unknown on a motorway. [Wise Wednesdays]
I was starting to doubt my decision and think it might be wiser to give up. That morning, it seemed like a great idea to walk the 20km or...
Amina Aitsi-Selmi
6 days ago3 min read
![A time to lead: 3 ways to be an unstoppable leader [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7d48468edfe446639b3f21e4a4612c89~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_7d48468edfe446639b3f21e4a4612c89~mv2.jpg)
![A time to lead: 3 ways to be an unstoppable leader [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7d48468edfe446639b3f21e4a4612c89~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_7d48468edfe446639b3f21e4a4612c89~mv2.jpg)
A time to lead: 3 ways to be an unstoppable leader [Wise Wednesdays]
When crisis hits, whether global, political, or personal, I’ve noticed a familiar urge in myself: to lie low and ride it out quietly....
Amina Aitsi-Selmi
Apr 302 min read
![What you want is closer than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b2ce57b9402044219489400190f69288~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_b2ce57b9402044219489400190f69288~mv2.jpg)
![What you want is closer than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b2ce57b9402044219489400190f69288~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_b2ce57b9402044219489400190f69288~mv2.jpg)
What you want is closer than you think [Wise Wednesdays]
Earlier this month, a member of The Sanctuary: Deep Roots, High Wings made a radical move in her leadership role that she had been...
Amina Aitsi-Selmi
Apr 232 min read
![GRASO: How to have a liberating, trauma-sensitive conversation at work. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_0b2f4873559e4b2e9e77bf640e9c70da~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_0b2f4873559e4b2e9e77bf640e9c70da~mv2.jpg)
![GRASO: How to have a liberating, trauma-sensitive conversation at work. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_0b2f4873559e4b2e9e77bf640e9c70da~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_0b2f4873559e4b2e9e77bf640e9c70da~mv2.jpg)
GRASO: How to have a liberating, trauma-sensitive conversation at work. [Wise Wednesdays]
This week: a simple but powerful 5-step framework (GRASO) to support trauma-sensitive conversations in the workplace. For leaders,...
Amina Aitsi-Selmi
Apr 163 min read
![Non-traumatic leadership [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cb892d4030694b3d9021e8e143a8cdbd~mv2.jpg/v1/fill/w_1780,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_cb892d4030694b3d9021e8e143a8cdbd~mv2.jpg)
![Non-traumatic leadership [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cb892d4030694b3d9021e8e143a8cdbd~mv2.jpg/v1/fill/w_1168,h_656,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_cb892d4030694b3d9021e8e143a8cdbd~mv2.jpg)
Non-traumatic leadership [Wise Wednesdays]
Although I’m a doctor by background, I’ve never primarily relied on trauma-related frameworks. However, with the increasing levels of...
Amina Aitsi-Selmi
Apr 93 min read
![The certainty of uncertainty. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cf73e168b49b4f29a0c98026e0a08e0d~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_cf73e168b49b4f29a0c98026e0a08e0d~mv2.jpg)
![The certainty of uncertainty. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cf73e168b49b4f29a0c98026e0a08e0d~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_cf73e168b49b4f29a0c98026e0a08e0d~mv2.jpg)
The certainty of uncertainty. [Wise Wednesdays]
The only certainty is uncertainty. And even that is uncertain… So how do you make decisions? Option 1: Make predictions Option 2: Freeze...
Amina Aitsi-Selmi
Apr 23 min read
![The Earthquake: 3 Ways to Embrace Change [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_3530844e83504d78af030e6b0a71aed1~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_3530844e83504d78af030e6b0a71aed1~mv2.jpg)
![The Earthquake: 3 Ways to Embrace Change [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_3530844e83504d78af030e6b0a71aed1~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_3530844e83504d78af030e6b0a71aed1~mv2.jpg)
The Earthquake: 3 Ways to Embrace Change [Wise Wednesdays]
It wasn’t enough to know about the devastating floods, droughts, and landslides in the Pokhara region of Nepal—we also had to experience...
Amina Aitsi-Selmi
Mar 53 min read
![Facing the unknown: from overthinking to action. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_821f84138f5e43ef883eee59f9a4620e~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_821f84138f5e43ef883eee59f9a4620e~mv2.png)
![Facing the unknown: from overthinking to action. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_821f84138f5e43ef883eee59f9a4620e~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_821f84138f5e43ef883eee59f9a4620e~mv2.png)
Facing the unknown: from overthinking to action. [Wise Wednesdays]
We started the sanctuary session last week with one of the most famous verses in history. And thus the native hue of resolution Is...
Amina Aitsi-Selmi
Mar 52 min read
![Fear is an observation. Not a problem. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cda89db04bee4980a94b85a1bd2dbb45~mv2.jpg/v1/fill/w_1333,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_cda89db04bee4980a94b85a1bd2dbb45~mv2.jpg)
![Fear is an observation. Not a problem. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cda89db04bee4980a94b85a1bd2dbb45~mv2.jpg/v1/fill/w_1168,h_876,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_cda89db04bee4980a94b85a1bd2dbb45~mv2.jpg)
Fear is an observation. Not a problem. [Wise Wednesdays]
I couldn’t help but feel a chill down my spine. Still no interest in going trekking but I offered a relational Deep Dive for my...
Amina Aitsi-Selmi
Feb 193 min read
![Liberation, Refugees, and Living with Uncertainty [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_1518f7af2c2844259bd1eadb8d3c4ffa~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_1518f7af2c2844259bd1eadb8d3c4ffa~mv2.jpg)
![Liberation, Refugees, and Living with Uncertainty [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_1518f7af2c2844259bd1eadb8d3c4ffa~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_1518f7af2c2844259bd1eadb8d3c4ffa~mv2.jpg)
Liberation, Refugees, and Living with Uncertainty [Wise Wednesdays]
“Things have improved so much in Tibet!” enthused our hotel manager who has been looking after our co-living and co-working group. “The...
Amina Aitsi-Selmi
Feb 122 min read
![Why you don’t need to climb every mountain. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_98fcaf37563745a7b04e4cb189707482~mv2.jpg/v1/fill/w_997,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_98fcaf37563745a7b04e4cb189707482~mv2.jpg)
![Why you don’t need to climb every mountain. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_98fcaf37563745a7b04e4cb189707482~mv2.jpg/v1/fill/w_1168,h_1172,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_98fcaf37563745a7b04e4cb189707482~mv2.jpg)
Why you don’t need to climb every mountain. [Wise Wednesdays]
[Reflections from Nepal] "Why do you want to climb Mount Everest?", asked the journalist. “Because it’s there!”, answered George Mallory...
Amina Aitsi-Selmi
Feb 54 min read
![You don't have to leave your career (but what if you did?) [Wise Wednesdays]](https://i.ytimg.com/vi/TehPFcz38CM/maxresdefault.jpg)
You don't have to leave your career (but what if you did?) [Wise Wednesdays]
Taking a leap is a matter of timing. Many of my clients stay within their careers, carving paths to create more freedom and impact in...
Amina Aitsi-Selmi
Jan 292 min read
![What’s your career geometry? 12 questions to clarify your path [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_12c382ebcbe14befb687e7dcb9003a6f~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_12c382ebcbe14befb687e7dcb9003a6f~mv2.jpg)
![What’s your career geometry? 12 questions to clarify your path [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_12c382ebcbe14befb687e7dcb9003a6f~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_12c382ebcbe14befb687e7dcb9003a6f~mv2.jpg)
What’s your career geometry? 12 questions to clarify your path [Wise Wednesdays]
Are you feeling a little hazy about the future and what your career and life might look like? The recent Winter Revelations sessions...
Amina Aitsi-Selmi
Jan 223 min read
Why scepticism is growing towards the coaching industry – and why it’s a good thing
Why scepticism is growing towards the coaching industry – and why it’s a good thing. I was speaking with a business mentor who pointed...
Amina Aitsi-Selmi
Jan 182 min read
![January Jangles: 3 ways to focus New Year energy [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bf55ce6777e740bfa160a21cbc0aee7b~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_bf55ce6777e740bfa160a21cbc0aee7b~mv2.jpg)
![January Jangles: 3 ways to focus New Year energy [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bf55ce6777e740bfa160a21cbc0aee7b~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_bf55ce6777e740bfa160a21cbc0aee7b~mv2.jpg)
January Jangles: 3 ways to focus New Year energy [Wise Wednesdays]
The festive lights have come down, the Christmas jumpers are back in the cupboard, and the resolutions are written—or maybe not. It’s...
Amina Aitsi-Selmi
Jan 152 min read
![Happy New Year + 5min ritual [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e9b1509a9e87435e8f489d79722afa42~mv2.webp/v1/fill/w_1248,h_1000,al_c,q_30,blur_30,enc_avif,quality_auto/d29dd9_e9b1509a9e87435e8f489d79722afa42~mv2.webp)
![Happy New Year + 5min ritual [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e9b1509a9e87435e8f489d79722afa42~mv2.webp/v1/fill/w_1168,h_936,al_c,q_90,enc_avif,quality_auto/d29dd9_e9b1509a9e87435e8f489d79722afa42~mv2.webp)
Happy New Year + 5min ritual [Wise Wednesdays]
Wishing you a happy 2025, - may it be filled with freedom, impact, and fulfilment in every way. As we transition into the new year, why...
Amina Aitsi-Selmi
Jan 143 min read
![Stop training people to mistreat you [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d735aed9ebad4964aab86c9999bf4a0e~mv2.jpg/v1/fill/w_488,h_816,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_d735aed9ebad4964aab86c9999bf4a0e~mv2.jpg)
![Stop training people to mistreat you [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d735aed9ebad4964aab86c9999bf4a0e~mv2.jpg/v1/fill/w_488,h_816,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_d735aed9ebad4964aab86c9999bf4a0e~mv2.jpg)
Stop training people to mistreat you [Wise Wednesdays]
We teach others how to treat us—sometimes without realising it. Take Joe the horse in the photo below: he’s been trained to expect treats...
Amina Aitsi-Selmi
Dec 19, 20242 min read
![Urgency vs Integrity [Wise Wednesdays]](https://i.ytimg.com/vi/A5PcZGvhj0A/maxresdefault.jpg)
Urgency vs Integrity [Wise Wednesdays]
Are you feeling the pressure to perform right now? It’s easy to confuse pressure with the need to move faster. But what if pressure was...
Amina Aitsi-Selmi
Dec 11, 20242 min read
![“Get paid properly.” [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c0e7a6a7d0b446158bcc40c1987b572f~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_c0e7a6a7d0b446158bcc40c1987b572f~mv2.png)
![“Get paid properly.” [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c0e7a6a7d0b446158bcc40c1987b572f~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_c0e7a6a7d0b446158bcc40c1987b572f~mv2.png)
“Get paid properly.” [Wise Wednesdays]
There’s a difference between having an idea and having a viable vision for your career.While I’ve always pursued work I’m passionate...
Amina Aitsi-Selmi
Nov 27, 20242 min read
![How to stop ‘Responsibility Inflation: mastering the craft of leadership [Wise Wednesdays]](https://i.ytimg.com/vi/2ZgX9QUylUM/maxresdefault.jpg)
How to stop ‘Responsibility Inflation: mastering the craft of leadership [Wise Wednesdays]
As responsibilities grow, so can the pressure to do more. But here's a leadership paradox: stepping into higher leadership often means ...
Amina Aitsi-Selmi
Nov 20, 20242 min read
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