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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.


Sunsetting Wise Wednesdays and liberating the phoenix.
Sometimes we do things for a clear reason. And sometimes it’s an intuition. Sitting across from me, the librarian commented on how lucky I was to be able to borrow the dusty leather-bound book she was processing. I said I liked old books and mentioned that the borrowing date above mine was from 1965. She looked up, wide-eyed, and said: that’s my year of birth. I smiled as I leafed through and pulled out a little leaflet from 1953 celebrating St. Gertrude. I gave it to her an
Amina Aitsi-Selmi
13 hours ago3 min read
![Are you a Model Minority? [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_aa908a6412ba4b1ab2a7ae1ae9b44e53~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_aa908a6412ba4b1ab2a7ae1ae9b44e53~mv2.webp)
![Are you a Model Minority? [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_aa908a6412ba4b1ab2a7ae1ae9b44e53~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_aa908a6412ba4b1ab2a7ae1ae9b44e53~mv2.webp)
Are you a Model Minority? [Wise Wednesdays | Anyday]
Many years ago, a mentor told me that I’d always have opportunities. He explained that if a boss wanted something done, they’d want an ‘exotic, hard working woman’ because we were seen to have the right work ethic… I had mixed feelings but I knew he meant it positively. Recently, I came across a concept related to this: the Model Minority Myth. It was coined to described the stereotype of the hard-working American Asian. Of course, there’s nothing wrong with being perceived a
Amina Aitsi-Selmi
Nov 53 min read
![If you’re the most interesting person in the room… [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_d7612794c34843779841110de35e6a2b~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_d7612794c34843779841110de35e6a2b~mv2.webp)
![If you’re the most interesting person in the room… [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_d7612794c34843779841110de35e6a2b~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_d7612794c34843779841110de35e6a2b~mv2.webp)
If you’re the most interesting person in the room… [Wise Wednesdays | Anyday]
If you’re the most interesting person in the room, you’re in the wrong room. That’s what my coach would say back in the day. And it occurred to me that this could apply to any quality: If you’re the most caring person in the room… If you’re the most self-aware… You’re in the wrong room. Why? Because you also need care. And you also need to expand your awareness. Etc. It’s like why hairdressers don’t do their own hair: they can’t see the back of their head. In other words, you
Amina Aitsi-Selmi
Oct 222 min read
![Touched but not shaken-7 questions. [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_e178bec3565e4b09a7a6011b0208e6e1~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_e178bec3565e4b09a7a6011b0208e6e1~mv2.webp)
![Touched but not shaken-7 questions. [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_e178bec3565e4b09a7a6011b0208e6e1~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_e178bec3565e4b09a7a6011b0208e6e1~mv2.webp)
Touched but not shaken-7 questions. [Wise Wednesdays | Anyday]
Once upon a time at medical school, I was in a James Bond pantomime. The audience would shout “shaken, not stirred!” when Bond said...
Amina Aitsi-Selmi
Oct 82 min read
![The Wounded Achiever [#WiseWednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_38f48618aeb04f3d97d550754eeb3912~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_38f48618aeb04f3d97d550754eeb3912~mv2.webp)
![The Wounded Achiever [#WiseWednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_38f48618aeb04f3d97d550754eeb3912~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_38f48618aeb04f3d97d550754eeb3912~mv2.webp)
The Wounded Achiever [#WiseWednesdays | Anyday]
There’s nothing to prove. Like the Wounded Healer, the Wounded Achiever experienced a fracture in their being. They didn’t feel safe or...
Amina Aitsi-Selmi
Oct 11 min read
![The unbearable lightness of being? [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_d9c55d396d014d17b3461f7bd4f820e3~mv2.jpg/v1/fill/w_220,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_d9c55d396d014d17b3461f7bd4f820e3~mv2.webp)
![The unbearable lightness of being? [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_d9c55d396d014d17b3461f7bd4f820e3~mv2.jpg/v1/fill/w_292,h_332,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_d9c55d396d014d17b3461f7bd4f820e3~mv2.webp)
The unbearable lightness of being? [Wise Wednesdays | Anyday]
I didn’t understand the book at the time. Perhaps I was too young, as a teenager. But I’ve been thinking about The Unbearable Lightness...
Amina Aitsi-Selmi
Sep 172 min read
![What is Liberation in daily work?[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_56fc001b38de452d8707b81444ff8d35~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_56fc001b38de452d8707b81444ff8d35~mv2.webp)
![What is Liberation in daily work?[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_56fc001b38de452d8707b81444ff8d35~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_56fc001b38de452d8707b81444ff8d35~mv2.webp)
What is Liberation in daily work?[Wise Wednesdays]
Liberation is often confused with political activism or spiritual ecstasy. At The Sanctuary, we work with something simpler and more...
Amina Aitsi-Selmi
Jun 181 min read
![How to Start a Real Meeting [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6aa067b92de74f5683081e5f50454420~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_6aa067b92de74f5683081e5f50454420~mv2.webp)
![How to Start a Real Meeting [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6aa067b92de74f5683081e5f50454420~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_6aa067b92de74f5683081e5f50454420~mv2.webp)
How to Start a Real Meeting [Wise Wednesdays]
In a world where it’s easy to outsource thinking - via social media, news, politics - many meetings drift without depth. Why? Because...
Amina Aitsi-Selmi
May 282 min read
![Stop waiting for the perfect moment [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6dce5cc95ee9493ab7ba50020e5c5e8c~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_6dce5cc95ee9493ab7ba50020e5c5e8c~mv2.webp)
![Stop waiting for the perfect moment [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6dce5cc95ee9493ab7ba50020e5c5e8c~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_6dce5cc95ee9493ab7ba50020e5c5e8c~mv2.webp)
Stop waiting for the perfect moment [Wise Wednesdays]
Ever said to yourself: I’ll do X, when I have Y (e.g. I’ll do that thing that’s important to me when I have more...
Amina Aitsi-Selmi
May 212 min read
![Walking into the unknown on a motorway. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ce5abe1bfa014117aa85e08985441f10~mv2.jpg/v1/fill/w_188,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_ce5abe1bfa014117aa85e08985441f10~mv2.webp)
![Walking into the unknown on a motorway. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ce5abe1bfa014117aa85e08985441f10~mv2.jpg/v1/fill/w_292,h_389,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_ce5abe1bfa014117aa85e08985441f10~mv2.webp)
Walking into the unknown on a motorway. [Wise Wednesdays]
I was starting to doubt my decision and think it might be wiser to give up. That morning, it seemed like a great idea to walk the 20km or...
Amina Aitsi-Selmi
May 143 min read
![A time to lead: 3 ways to be an unstoppable leader [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7d48468edfe446639b3f21e4a4612c89~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_7d48468edfe446639b3f21e4a4612c89~mv2.webp)
![A time to lead: 3 ways to be an unstoppable leader [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7d48468edfe446639b3f21e4a4612c89~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_7d48468edfe446639b3f21e4a4612c89~mv2.webp)
A time to lead: 3 ways to be an unstoppable leader [Wise Wednesdays]
When crisis hits, whether global, political, or personal, I’ve noticed a familiar urge in myself: to lie low and ride it out quietly....
Amina Aitsi-Selmi
Apr 302 min read
![What you want is closer than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b2ce57b9402044219489400190f69288~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_b2ce57b9402044219489400190f69288~mv2.webp)
![What you want is closer than you think [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b2ce57b9402044219489400190f69288~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_b2ce57b9402044219489400190f69288~mv2.webp)
What you want is closer than you think [Wise Wednesdays]
Earlier this month, a member of The Sanctuary: Deep Roots, High Wings made a radical move in her leadership role that she had been...
Amina Aitsi-Selmi
Apr 232 min read
![GRASO: How to have a liberating, trauma-sensitive conversation at work. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_0b2f4873559e4b2e9e77bf640e9c70da~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_0b2f4873559e4b2e9e77bf640e9c70da~mv2.webp)
![GRASO: How to have a liberating, trauma-sensitive conversation at work. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_0b2f4873559e4b2e9e77bf640e9c70da~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_0b2f4873559e4b2e9e77bf640e9c70da~mv2.webp)
GRASO: How to have a liberating, trauma-sensitive conversation at work. [Wise Wednesdays]
This week: a simple but powerful 5-step framework (GRASO) to support trauma-sensitive conversations in the workplace. For leaders,...
Amina Aitsi-Selmi
Apr 163 min read
![Non-traumatic leadership [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cb892d4030694b3d9021e8e143a8cdbd~mv2.jpg/v1/fill/w_445,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_cb892d4030694b3d9021e8e143a8cdbd~mv2.webp)
![Non-traumatic leadership [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cb892d4030694b3d9021e8e143a8cdbd~mv2.jpg/v1/fill/w_292,h_164,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_cb892d4030694b3d9021e8e143a8cdbd~mv2.webp)
Non-traumatic leadership [Wise Wednesdays]
Although I’m a doctor by background, I’ve never primarily relied on trauma-related frameworks. However, with the increasing levels of...
Amina Aitsi-Selmi
Apr 93 min read
![The certainty of uncertainty. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cf73e168b49b4f29a0c98026e0a08e0d~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_cf73e168b49b4f29a0c98026e0a08e0d~mv2.webp)
![The certainty of uncertainty. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cf73e168b49b4f29a0c98026e0a08e0d~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_cf73e168b49b4f29a0c98026e0a08e0d~mv2.webp)
The certainty of uncertainty. [Wise Wednesdays]
The only certainty is uncertainty. And even that is uncertain… So how do you make decisions? Option 1: Make predictions Option 2: Freeze...
Amina Aitsi-Selmi
Apr 23 min read
![The Earthquake: 3 Ways to Embrace Change [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_3530844e83504d78af030e6b0a71aed1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_3530844e83504d78af030e6b0a71aed1~mv2.webp)
![The Earthquake: 3 Ways to Embrace Change [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_3530844e83504d78af030e6b0a71aed1~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_3530844e83504d78af030e6b0a71aed1~mv2.webp)
The Earthquake: 3 Ways to Embrace Change [Wise Wednesdays]
It wasn’t enough to know about the devastating floods, droughts, and landslides in the Pokhara region of Nepal—we also had to experience...
Amina Aitsi-Selmi
Mar 53 min read
![Facing the unknown: from overthinking to action. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_821f84138f5e43ef883eee59f9a4620e~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_821f84138f5e43ef883eee59f9a4620e~mv2.webp)
![Facing the unknown: from overthinking to action. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_821f84138f5e43ef883eee59f9a4620e~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_821f84138f5e43ef883eee59f9a4620e~mv2.webp)
Facing the unknown: from overthinking to action. [Wise Wednesdays]
We started the sanctuary session last week with one of the most famous verses in history. And thus the native hue of resolution Is...
Amina Aitsi-Selmi
Mar 52 min read
![Fear is an observation. Not a problem. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cda89db04bee4980a94b85a1bd2dbb45~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_cda89db04bee4980a94b85a1bd2dbb45~mv2.webp)
![Fear is an observation. Not a problem. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cda89db04bee4980a94b85a1bd2dbb45~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_cda89db04bee4980a94b85a1bd2dbb45~mv2.webp)
Fear is an observation. Not a problem. [Wise Wednesdays]
I couldn’t help but feel a chill down my spine. Still no interest in going trekking but I offered a relational Deep Dive for my...
Amina Aitsi-Selmi
Feb 193 min read
![Liberation, Refugees, and Living with Uncertainty [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_1518f7af2c2844259bd1eadb8d3c4ffa~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_1518f7af2c2844259bd1eadb8d3c4ffa~mv2.webp)
![Liberation, Refugees, and Living with Uncertainty [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_1518f7af2c2844259bd1eadb8d3c4ffa~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_1518f7af2c2844259bd1eadb8d3c4ffa~mv2.webp)
Liberation, Refugees, and Living with Uncertainty [Wise Wednesdays]
“Things have improved so much in Tibet!” enthused our hotel manager who has been looking after our co-living and co-working group. “The...
Amina Aitsi-Selmi
Feb 122 min read
![Why you don’t need to climb every mountain. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_98fcaf37563745a7b04e4cb189707482~mv2.jpg/v1/fill/w_249,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_98fcaf37563745a7b04e4cb189707482~mv2.webp)
![Why you don’t need to climb every mountain. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_98fcaf37563745a7b04e4cb189707482~mv2.jpg/v1/fill/w_292,h_293,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_98fcaf37563745a7b04e4cb189707482~mv2.webp)
Why you don’t need to climb every mountain. [Wise Wednesdays]
[Reflections from Nepal] "Why do you want to climb Mount Everest?", asked the journalist. “Because it’s there!”, answered George Mallory...
Amina Aitsi-Selmi
Feb 54 min read
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