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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.


Sunsetting Wise Wednesdays and liberating the phoenix.
Sometimes we do things for a clear reason. And sometimes it’s an intuition. Sitting across from me, the librarian commented on how lucky I was to be able to borrow the dusty leather-bound book she was processing. I said I liked old books and mentioned that the borrowing date above mine was from 1965. She looked up, wide-eyed, and said: that’s my year of birth. I smiled as I leafed through and pulled out a little leaflet from 1953 celebrating St. Gertrude. I gave it to her an
Amina Aitsi-Selmi
Nov 12, 20253 min read
![Are you a Model Minority? [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_aa908a6412ba4b1ab2a7ae1ae9b44e53~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_aa908a6412ba4b1ab2a7ae1ae9b44e53~mv2.webp)
![Are you a Model Minority? [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_aa908a6412ba4b1ab2a7ae1ae9b44e53~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_aa908a6412ba4b1ab2a7ae1ae9b44e53~mv2.webp)
Are you a Model Minority? [Wise Wednesdays | Anyday]
Many years ago, a mentor told me that I’d always have opportunities. He explained that if a boss wanted something done, they’d want an ‘exotic, hard working woman’ because we were seen to have the right work ethic… I had mixed feelings but I knew he meant it positively. Recently, I came across a concept related to this: the Model Minority Myth. It was coined to described the stereotype of the hard-working American Asian. Of course, there’s nothing wrong with being perceived a
Amina Aitsi-Selmi
Nov 5, 20253 min read
![If you’re the most interesting person in the room… [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_d7612794c34843779841110de35e6a2b~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_d7612794c34843779841110de35e6a2b~mv2.webp)
![If you’re the most interesting person in the room… [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_d7612794c34843779841110de35e6a2b~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_d7612794c34843779841110de35e6a2b~mv2.webp)
If you’re the most interesting person in the room… [Wise Wednesdays | Anyday]
If you’re the most interesting person in the room, you’re in the wrong room. That’s what my coach would say back in the day. And it occurred to me that this could apply to any quality: If you’re the most caring person in the room… If you’re the most self-aware… You’re in the wrong room. Why? Because you also need care. And you also need to expand your awareness. Etc. It’s like why hairdressers don’t do their own hair: they can’t see the back of their head. In other words, you
Amina Aitsi-Selmi
Oct 22, 20252 min read
![Touched but not shaken-7 questions. [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_e178bec3565e4b09a7a6011b0208e6e1~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_e178bec3565e4b09a7a6011b0208e6e1~mv2.webp)
![Touched but not shaken-7 questions. [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_e178bec3565e4b09a7a6011b0208e6e1~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_e178bec3565e4b09a7a6011b0208e6e1~mv2.webp)
Touched but not shaken-7 questions. [Wise Wednesdays | Anyday]
Once upon a time at medical school, I was in a James Bond pantomime. The audience would shout “shaken, not stirred!” when Bond said...
Amina Aitsi-Selmi
Oct 8, 20252 min read
![The Wounded Achiever [#WiseWednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_38f48618aeb04f3d97d550754eeb3912~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_38f48618aeb04f3d97d550754eeb3912~mv2.webp)
![The Wounded Achiever [#WiseWednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_38f48618aeb04f3d97d550754eeb3912~mv2.png/v1/fill/w_292,h_292,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_38f48618aeb04f3d97d550754eeb3912~mv2.webp)
The Wounded Achiever [#WiseWednesdays | Anyday]
There’s nothing to prove. Like the Wounded Healer, the Wounded Achiever experienced a fracture in their being. They didn’t feel safe or...
Amina Aitsi-Selmi
Oct 1, 20251 min read
![The unbearable lightness of being? [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_d9c55d396d014d17b3461f7bd4f820e3~mv2.jpg/v1/fill/w_220,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_d9c55d396d014d17b3461f7bd4f820e3~mv2.webp)
![The unbearable lightness of being? [Wise Wednesdays | Anyday]](https://static.wixstatic.com/media/d29dd9_d9c55d396d014d17b3461f7bd4f820e3~mv2.jpg/v1/fill/w_292,h_332,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_d9c55d396d014d17b3461f7bd4f820e3~mv2.webp)
The unbearable lightness of being? [Wise Wednesdays | Anyday]
I didn’t understand the book at the time. Perhaps I was too young, as a teenager. But I’ve been thinking about The Unbearable Lightness...
Amina Aitsi-Selmi
Sep 17, 20252 min read
![What is Liberation in daily work?[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_56fc001b38de452d8707b81444ff8d35~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_56fc001b38de452d8707b81444ff8d35~mv2.webp)
![What is Liberation in daily work?[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_56fc001b38de452d8707b81444ff8d35~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_56fc001b38de452d8707b81444ff8d35~mv2.webp)
What is Liberation in daily work?[Wise Wednesdays]
Liberation is often confused with political activism or spiritual ecstasy. At The Sanctuary, we work with something simpler and more...
Amina Aitsi-Selmi
Jun 18, 20251 min read
![How to Start a Real Meeting [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6aa067b92de74f5683081e5f50454420~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_6aa067b92de74f5683081e5f50454420~mv2.webp)
![How to Start a Real Meeting [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6aa067b92de74f5683081e5f50454420~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_6aa067b92de74f5683081e5f50454420~mv2.webp)
How to Start a Real Meeting [Wise Wednesdays]
In a world where it’s easy to outsource thinking - via social media, news, politics - many meetings drift without depth. Why? Because...
Amina Aitsi-Selmi
May 28, 20252 min read
![Stop waiting for the perfect moment [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6dce5cc95ee9493ab7ba50020e5c5e8c~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_6dce5cc95ee9493ab7ba50020e5c5e8c~mv2.webp)
![Stop waiting for the perfect moment [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6dce5cc95ee9493ab7ba50020e5c5e8c~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_6dce5cc95ee9493ab7ba50020e5c5e8c~mv2.webp)
Stop waiting for the perfect moment [Wise Wednesdays]
Ever said to yourself: I’ll do X, when I have Y (e.g. I’ll do that thing that’s important to me when I have more...
Amina Aitsi-Selmi
May 21, 20252 min read
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