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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.


The secret to everything (including career success)
It’s a moment of joy when a client wants to work on being more present and how to do that. It’s a powerful question that leads further...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Fear of overwhelm: another facette of fear of uncertainty?
It’s well and truly the Autumn in the UK and this could be a busy period for you as projects start to pick up momentum again. Things have...
Amina Aitsi-Selmi
Apr 23, 20234 min read


The life lessons I learned at Cambridge University medical school.
Few things are more challenging for someone with impostor syndrome than being at the top of your cohort for most of your education, then...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![It’s dark in here… [the change process]](https://static.wixstatic.com/media/d29dd9_b144065337fe4f2ba266b85a1dcac126~mv2.png/v1/fill/w_445,h_250,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_b144065337fe4f2ba266b85a1dcac126~mv2.webp)
![It’s dark in here… [the change process]](https://static.wixstatic.com/media/d29dd9_b144065337fe4f2ba266b85a1dcac126~mv2.png/v1/fill/w_292,h_164,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b144065337fe4f2ba266b85a1dcac126~mv2.webp)
It’s dark in here… [the change process]
I work with some of the world’s most incredible doctors and high performing professionals. The courage in the challenges they take; and...
Amina Aitsi-Selmi
Apr 23, 20232 min read


The emergency date that was so me (one doctor to the rescue…)
“How you do anything is how you do everything”… Here I was on a first date getting through the initial chit chat and sipping a hot...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Fear-setting vs goal setting: getting past "I don't know what I want" stuckness
Have you ever been asked about your five year vision and thought: “I have no idea”? Do you find yourself gazing at others and thinking:...
Amina Aitsi-Selmi
Apr 23, 20235 min read


My clients hate me
Have you ever thought of how change happens in your life? Have you noticed how it can be painful sometimes, especially if the goal is...
Amina Aitsi-Selmi
Apr 23, 20234 min read


This is nonsense (on increasing your motivation)
This week we witnessed profound ignorance, bigotry and racism in Charlottesville, US. Cycles of violence and hatred are part of our human...
Amina Aitsi-Selmi
Apr 23, 20234 min read


People hated me for this but it turned into an asset
INVITATION Grab an ice-cream or frappe and come to the “Beach Edition” of the Leadership Strategy Café which will include myself, Prof...
Amina Aitsi-Selmi
Apr 23, 20235 min read


Are you a rescuer? (careers and power series)
Ever wondered how far you should compromise in relationships whether at home or at work? Should you take on that project/task to avoid...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Understanding fear and transforming it into an ally
“F-E-A-R has two meanings: ‘Forget Everything And Run’ or ‘Face Everything And Rise.’ The choice is yours.” Zig Ziglar FEAR IS A SIGNAL...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Three things I learned about solving dilemmas
It’s Soulful Sundays! Replacing this week's Wise Wednesdays which was delayed as I had to focus on the launch of the Royal Society of...
Amina Aitsi-Selmi
Apr 23, 20235 min read


What my spectacular PhD research failure taught me about planning.
“If you fail to plan, you plan to fail”… Right? Not quite. I’m sure you’ve had the experience of making a brilliant plan, only to find it...
Amina Aitsi-Selmi
Apr 23, 20232 min read


Visibility versus humility: are you letting yourself down for the wrong reasons?
Have you ever experienced inner-conflict around wanting to do something you love and know you’re good at or that could make a big...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Are you serving a mission or serving an ego? Social exclusion, fantasy and simple kindness.
***************************** Allow me to add a morning shot to your macchiato ☺ I’m doing a 20 minute interview Thursday morning at...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Want to improve your time management? Forget it and do this instead.
Long to do list and not enough time? Too many competing priorities? If you’re reading this, you’re probably familiar with the basics of...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Why being good at what you do isn't enough for success (power series)
Ever thought: “Why are other people getting great jobs so easily when they’re not even as good as me or they have less...
Amina Aitsi-Selmi
Apr 23, 20234 min read


When would NOW be a good time? Breaking through procrastination
Ever thought ‘I don’t know why I procrastinated so long and didn’t do this sooner!”? You may be lost in psychological time. Most of us...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Clinicians, conferences and Clangers: how a cartoon can turn into the dream self-care programme.
FEELING TIRED?... Have you ever been through periods of inexplicable lethargy and wondered what it was all about? Are you going through...
Amina Aitsi-Selmi
Apr 23, 20234 min read


"I want to be the best" and other nonsense that can ruin your career!
***************************************************** Celebration! It’s the Wise Wednesdays 1st anniversary! Yep, it’s a year since I...
Amina Aitsi-Selmi
Apr 23, 20236 min read
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