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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.


Are you willing to be you? Two practices.
You're an expert in the knowledge economy i.e. you hold specialist knowledge that people pay you for. Fulfilling our potential and living...
Amina Aitsi-Selmi
Apr 23, 20234 min read


The 3 Foundations to achieve any goal
If you missed the Take a Leap webinar I did with Bryce Kennedy and are in the midst of or thinking of career change, you might find some...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Why changing career was the most scientific thing I’ve ever done
Ever procrastinated on a decision when you knew what you wanted to do but people around you were discouraging? Groups self-reinforce...
Amina Aitsi-Selmi
Apr 23, 20234 min read


What you can learn from a mantra about habits, performance and power
May this early 2018 bring you a deepening experience of the joy of life (and less stress)! If you’re unclear on your path forward for...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Why succeeding at my goals was a trap and 7 questions for true success in 2018
I hope you're enjoying the holiday season. It’s almost time to start your New Year’s resolutions! Hurrah! I’m sure you’ve reviewed your...
Amina Aitsi-Selmi
Apr 23, 20237 min read


Should you develop a healthy ego-identity or transcend it?
It’s Wise Wednesdays! I’m back from the desert. Thank you for your patience. I hope you’ve had a great couple of weeks and welcome to new...
Amina Aitsi-Selmi
Apr 23, 20236 min read


Should you care what people think or be yourself? Four practices
It's Wise Wednesdays! Should you care what people think or be yourself? Four practices It can be so confusing can’t it? Should you be...
Amina Aitsi-Selmi
Apr 23, 20236 min read


Lost your high achiever mojo? 10 ways to get it back
It's Wise Wednesdays! We all have times when we feel deflated and as if the wind has left our sails. Sometimes the trigger is obvious...
Amina Aitsi-Selmi
Apr 23, 20234 min read


From surviving to thriving: 6 things that will happen
“We live in a society where the best adjusted person is constantly consuming; working too much; and not asking too many questions”. Jack...
Amina Aitsi-Selmi
Apr 23, 20235 min read


3 tips to win the numbers game in your job search
I don’t read the news on principle but I do like to get a decent news round on the state of the world every now and again...The Chatham...
Amina Aitsi-Selmi
Apr 23, 20235 min read


HOW TO GET INTO THE FLOW OF SUCCESS
Remember the last time you were “on a roll”? Remember that feeling that you couldn’t set your foot wrong, the serendipity was astounding...
Amina Aitsi-Selmi
Apr 23, 20233 min read


The secret to everything (including career success)
It’s a moment of joy when a client wants to work on being more present and how to do that. It’s a powerful question that leads further...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Fear of overwhelm: another facette of fear of uncertainty?
It’s well and truly the Autumn in the UK and this could be a busy period for you as projects start to pick up momentum again. Things have...
Amina Aitsi-Selmi
Apr 23, 20234 min read


The life lessons I learned at Cambridge University medical school.
Few things are more challenging for someone with impostor syndrome than being at the top of your cohort for most of your education, then...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![It’s dark in here… [the change process]](https://static.wixstatic.com/media/d29dd9_b144065337fe4f2ba266b85a1dcac126~mv2.png/v1/fill/w_445,h_250,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_b144065337fe4f2ba266b85a1dcac126~mv2.webp)
![It’s dark in here… [the change process]](https://static.wixstatic.com/media/d29dd9_b144065337fe4f2ba266b85a1dcac126~mv2.png/v1/fill/w_292,h_164,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b144065337fe4f2ba266b85a1dcac126~mv2.webp)
It’s dark in here… [the change process]
I work with some of the world’s most incredible doctors and high performing professionals. The courage in the challenges they take; and...
Amina Aitsi-Selmi
Apr 23, 20232 min read


The emergency date that was so me (one doctor to the rescue…)
“How you do anything is how you do everything”… Here I was on a first date getting through the initial chit chat and sipping a hot...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Fear-setting vs goal setting: getting past "I don't know what I want" stuckness
Have you ever been asked about your five year vision and thought: “I have no idea”? Do you find yourself gazing at others and thinking:...
Amina Aitsi-Selmi
Apr 23, 20235 min read


My clients hate me
Have you ever thought of how change happens in your life? Have you noticed how it can be painful sometimes, especially if the goal is...
Amina Aitsi-Selmi
Apr 23, 20234 min read


This is nonsense (on increasing your motivation)
This week we witnessed profound ignorance, bigotry and racism in Charlottesville, US. Cycles of violence and hatred are part of our human...
Amina Aitsi-Selmi
Apr 23, 20234 min read


People hated me for this but it turned into an asset
INVITATION Grab an ice-cream or frappe and come to the “Beach Edition” of the Leadership Strategy Café which will include myself, Prof...
Amina Aitsi-Selmi
Apr 23, 20235 min read
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