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Award Winning Executive and Career Coach, Trusted Advisor
Author, The Success Trap — UK Business Book Award Winner

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![Visit your angels and demons daily for emotional resilience [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.png/v1/fill/w_394,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.webp)
![Visit your angels and demons daily for emotional resilience [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.png/v1/fill/w_367,h_233,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.webp)
Visit your angels and demons daily for emotional resilience [Wise Wednesdays]
This pandemic is really digging its claws in and ripping the fabric of our lives apart. For better or for worse we’ll all be changed by...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![JUST THIS. [WISE WEDNESDAYS]](https://static.wixstatic.com/media/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.jpg/v1/fill/w_188,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.webp)
![JUST THIS. [WISE WEDNESDAYS]](https://static.wixstatic.com/media/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.jpg/v1/fill/w_367,h_489,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.webp)
JUST THIS. [WISE WEDNESDAYS]
This Wednesday, enjoy a quiet moment. Take a deep breath and allow whatever is to be. Just this awareness. It's enough. From here,...
Amina Aitsi-Selmi
Apr 23, 20231 min read


Are you in your creative FLOW or in your reactive WOLF?
Have you noticed how there’s a sort of turbulence in the air? Return from holidays, new school year, extended pandemic, US elections,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![‘Why do we get anxious?’ [Wise Wednesdays]](https://img.youtube.com/vi/iz1qtKYo03s/mqdefault.jpg)
![‘Why do we get anxious?’ [Wise Wednesdays]](https://img.youtube.com/vi/iz1qtKYo03s/mqdefault.jpg)
‘Why do we get anxious?’ [Wise Wednesdays]
We live in interesting times – the VUCA world of Volatility, Uncertainty, Complexity and Ambiguity. Some thrive on uncertainty, others...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![5 ways to use social media constructively [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.webp)
![5 ways to use social media constructively [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.webp)
5 ways to use social media constructively [Wise Wednesdays]
Have you ever wondered why Facebook's founder is one of the richest men in the world while Facebook remains free? Perhaps you're spending...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Why a happy career is good for your weight + 7 principles [Wise Wednesdays]
A client asked me recently about what she could do to feel healthier and fitter. Working together a few months she feels much more...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![How do you get so much done? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b46620f88b7d47748097745b03090f9f~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_b46620f88b7d47748097745b03090f9f~mv2.webp)
![How do you get so much done? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b46620f88b7d47748097745b03090f9f~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b46620f88b7d47748097745b03090f9f~mv2.webp)
How do you get so much done? [Wise Wednesdays]
Someone asked me this the other day. I was taken aback because I didn’t feel like I’m doing that much. I wondered whether this was a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Why becoming nobody was the best thing that happened to me [Wise Wednesdays Live]](https://static.wixstatic.com/media/d29dd9_f1534f41eec94ea2962daf42b787e102~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_f1534f41eec94ea2962daf42b787e102~mv2.webp)
![Why becoming nobody was the best thing that happened to me [Wise Wednesdays Live]](https://static.wixstatic.com/media/d29dd9_f1534f41eec94ea2962daf42b787e102~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_f1534f41eec94ea2962daf42b787e102~mv2.webp)
Why becoming nobody was the best thing that happened to me [Wise Wednesdays Live]
Many of my clients are going through a big career transformation and it’s a struggle to let go of the titles, the perks, the job...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Leading when you don’t feel like a leader [Wise Wednesday]](https://static.wixstatic.com/media/d29dd9_656d2a2cc33a4fabb2a52b9b1b3ea034~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_656d2a2cc33a4fabb2a52b9b1b3ea034~mv2.webp)
![Leading when you don’t feel like a leader [Wise Wednesday]](https://static.wixstatic.com/media/d29dd9_656d2a2cc33a4fabb2a52b9b1b3ea034~mv2.png/v1/fill/w_366,h_366,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_656d2a2cc33a4fabb2a52b9b1b3ea034~mv2.webp)
Leading when you don’t feel like a leader [Wise Wednesday]
I occasionally get asked: “Amina, I don’t feel like a leader (or high achiever), do the ideas you talk about still apply to me and can I...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![If you had one wish...[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_27ec74dfed084894b40f7e1946a854dc~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_27ec74dfed084894b40f7e1946a854dc~mv2.webp)
![If you had one wish...[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_27ec74dfed084894b40f7e1946a854dc~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_27ec74dfed084894b40f7e1946a854dc~mv2.webp)
If you had one wish...[Wise Wednesdays]
If someone offered you the opportunity to turn any wish into reality what would you choose? A wish without action is just an idea. Your...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![3 responses to criticism that you’re too aggressive (or not aggressive enough!) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b1c352fc0218406887899d1004b383bb~mv2.png/v1/fill/w_401,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_b1c352fc0218406887899d1004b383bb~mv2.webp)
![3 responses to criticism that you’re too aggressive (or not aggressive enough!) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b1c352fc0218406887899d1004b383bb~mv2.png/v1/fill/w_367,h_229,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b1c352fc0218406887899d1004b383bb~mv2.webp)
3 responses to criticism that you’re too aggressive (or not aggressive enough!) [Wise Wednesdays]
Have you ever been told you’re too aggressive? Or worried that you were? Or perhaps you’ve been told you’re not aggressive enough! You’re...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![What to do when you don’t know what to do [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_407ec7ffc0b14f56b94467a0b7029fc1~mv2.png/v1/fill/w_381,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_407ec7ffc0b14f56b94467a0b7029fc1~mv2.webp)
![What to do when you don’t know what to do [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_407ec7ffc0b14f56b94467a0b7029fc1~mv2.png/v1/fill/w_366,h_240,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_407ec7ffc0b14f56b94467a0b7029fc1~mv2.webp)
What to do when you don’t know what to do [Wise Wednesdays]
How do you know what to do when you don’t know what to do (especially around big decisions like changing career or life)? If you’re...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Finding strength and peace in troubled times [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_afc69f622e5d4ffa895efc67382563d3~mv2.png/v1/fill/w_402,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_afc69f622e5d4ffa895efc67382563d3~mv2.webp)
![Finding strength and peace in troubled times [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_afc69f622e5d4ffa895efc67382563d3~mv2.png/v1/fill/w_367,h_228,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_afc69f622e5d4ffa895efc67382563d3~mv2.webp)
Finding strength and peace in troubled times [Wise Wednesdays]
Tolstoy had imposter syndrome. At the height of his fame as one of the most celebrated authors of his time, he felt like a failure...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![Taming microaggressions [Wise Wednesdays ]](https://static.wixstatic.com/media/d29dd9_4c95a1555c4443be96cd06932095578e~mv2.png/v1/fill/w_298,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_4c95a1555c4443be96cd06932095578e~mv2.webp)
![Taming microaggressions [Wise Wednesdays ]](https://static.wixstatic.com/media/d29dd9_4c95a1555c4443be96cd06932095578e~mv2.png/v1/fill/w_367,h_308,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_4c95a1555c4443be96cd06932095578e~mv2.webp)
Taming microaggressions [Wise Wednesdays ]
TAMING MICROAGGRESSIONS PART 2 [WISE WEDNESDAYS] I shared in a post on Facebook recently that I never know how to answer the “ethnicity...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Breaking the cycles that trap us [Wise Wednesdays ]](https://static.wixstatic.com/media/d29dd9_c8f3e3ca6a9e4e4d9f1e449601aaa626~mv2.png/v1/fill/w_340,h_250,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_c8f3e3ca6a9e4e4d9f1e449601aaa626~mv2.webp)
![Breaking the cycles that trap us [Wise Wednesdays ]](https://static.wixstatic.com/media/d29dd9_c8f3e3ca6a9e4e4d9f1e449601aaa626~mv2.png/v1/fill/w_279,h_205,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_c8f3e3ca6a9e4e4d9f1e449601aaa626~mv2.webp)
Breaking the cycles that trap us [Wise Wednesdays ]
My mother heard the first gunshot. And then the second. She’d been told to come straight back from school, and hurried on. As she looked...
Amina Aitsi-Selmi
Apr 23, 20233 min read
I didn’t realise how stressed I was these past 10 years [Wise Wednesdays ]
Sometimes it takes a brutal wakeup call to slow down and realign your life, and sometimes it doesn’t. A few people just decide one day...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![From frozen inside to heart on fire in life[Workshop]](https://static.wixstatic.com/media/d29dd9_397f6853a513498f800904df59f0a094~mv2.jpg/v1/fill/w_445,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_397f6853a513498f800904df59f0a094~mv2.webp)
![From frozen inside to heart on fire in life[Workshop]](https://static.wixstatic.com/media/d29dd9_397f6853a513498f800904df59f0a094~mv2.jpg/v1/fill/w_367,h_206,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_397f6853a513498f800904df59f0a094~mv2.webp)
From frozen inside to heart on fire in life[Workshop]
It was a grey afternoon in 2009. The therapist stared silently across from me as I wriggled awkwardly in the chair. I felt so vulnerable...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![How to rediscover the sweet spot in life [Workshop]](https://static.wixstatic.com/media/d29dd9_bb1f14466173456f96ed9049c9975c4d~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_bb1f14466173456f96ed9049c9975c4d~mv2.webp)
![How to rediscover the sweet spot in life [Workshop]](https://static.wixstatic.com/media/d29dd9_bb1f14466173456f96ed9049c9975c4d~mv2.png/v1/fill/w_366,h_366,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_bb1f14466173456f96ed9049c9975c4d~mv2.webp)
How to rediscover the sweet spot in life [Workshop]
When your heart is on fire... The historic times we live in have amplified a sense of purpose and inspiration in me and many of my...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![5 powerful lessons from lockdown for authentic happiness [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_32359b5547dc4f7291f38780760a2503~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_32359b5547dc4f7291f38780760a2503~mv2.webp)
![5 powerful lessons from lockdown for authentic happiness [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_32359b5547dc4f7291f38780760a2503~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_32359b5547dc4f7291f38780760a2503~mv2.webp)
5 powerful lessons from lockdown for authentic happiness [Wise Wednesdays]
The spectrum of reactions to lockdown has been wide. From introverted thinkers who’ve relished time away from the office with their...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![When doctors get stressed this is what they [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_f5934a37f988470f9cc48a6d05428fc0~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_f5934a37f988470f9cc48a6d05428fc0~mv2.webp)
![When doctors get stressed this is what they [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_f5934a37f988470f9cc48a6d05428fc0~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_f5934a37f988470f9cc48a6d05428fc0~mv2.webp)
When doctors get stressed this is what they [Wise Wednesdays]
Celebration: It’s four years since the first Wise Wednesdays. It was on How to deal with cabin fever, and seems as relevant as ever…Happy...
Amina Aitsi-Selmi
Apr 23, 20232 min read
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