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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
![Don’t move faster than you can feel [Wise Wednesdays]](https://i.ytimg.com/vi/bYidkcR6j_I/maxresdefault.jpg)
Don’t move faster than you can feel [Wise Wednesdays]
One thing that always surprised me as a doctor and scientist was that we knew the solutions to many problems but that it took a lot of...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Dealing with unfair criticism gracefully: 4 strategies [Wise Wednesdays]](https://i.ytimg.com/vi/QfRUIBLwhKc/maxresdefault.jpg)
Dealing with unfair criticism gracefully: 4 strategies [Wise Wednesdays]
Sometimes, people can lash out aggressively (which may have nothing to do with you) and you need to shield yourself somehow. Below are 4...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Is this the #1 global crisis?…[Wise Wednesdays]
Back to keyboard creativity after a radical reset and enthusiastically typing out some new ideas into pixels for you. Last month I...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Stop mental whiplash when you don’t know what to do [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.png/v1/fill/w_777,h_780,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.png)
![Stop mental whiplash when you don’t know what to do [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.png/v1/fill/w_777,h_780,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.png)
Stop mental whiplash when you don’t know what to do [Wise Wednesdays]
One of the recurring questions in coaching conversations is: “What do I do when I don’t know what to do?” Let me save you time, money...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Do you really need confidence? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.png)
![Do you really need confidence? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.png)
Do you really need confidence? [Wise Wednesdays]
Do you think you need confidence before doing something important? Most people do. But the concept of ‘confidence’ can be so elusive...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.png)
![Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.png)
Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]
3 big lessons I got from creating my own job. If it’s any help, here’s what I learned from creating my own job in the midst of the chaos...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_19885532b937450b8772f236b9ab7635f000.jpg/v1/fill/w_768,h_576,fp_0.50_0.50,lg_1,q_30,blur_30,enc_avif,quality_auto/d29dd9_19885532b937450b8772f236b9ab7635f000.jpg)
![How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_19885532b937450b8772f236b9ab7635f000.jpg/v1/fill/w_768,h_576,fp_0.50_0.50,lg_1,q_90,enc_avif,quality_auto/d29dd9_19885532b937450b8772f236b9ab7635f000.jpg)
How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]
And just like that, we’re already halfway through the year! It’s that time of the year when, if left unchecked, goal fatigue starts to...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![3 strategies to transform imposter syndrome [Wise Wednesdays (the Summer Shorts ☀️)]](https://i.ytimg.com/vi/bTCJ0ZReA3Y/maxresdefault.jpg)
3 strategies to transform imposter syndrome [Wise Wednesdays (the Summer Shorts ☀️)]
I didn’t attend my PhD graduation. I didn’t feel it was that big a deal. Now I know that PhDs can exacerbate imposter syndrome and take a...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_98be410bad81423e9156daea5532ae85~mv2.jpg/v1/fill/w_751,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_98be410bad81423e9156daea5532ae85~mv2.jpg)
![You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_98be410bad81423e9156daea5532ae85~mv2.jpg/v1/fill/w_1168,h_1556,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_98be410bad81423e9156daea5532ae85~mv2.jpg)
You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]
You don’t need permission to do what you’re here to do. YOU are responsible for your choices and their consequences. That’s your...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![Embrace your power (consciouly) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.png)
![Embrace your power (consciouly) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.png)
Embrace your power (consciouly) [Wise Wednesdays]
Power is neither good nor bad. But most people have a contentious relationship with it. This is one insight that people surfaced at the...
Amina Aitsi-Selmi
Apr 23, 20232 min read
!['I need to heal' [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.png/v1/fill/w_1054,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.png)
!['I need to heal' [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.png/v1/fill/w_1168,h_1108,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.png)
'I need to heal' [Wise Wednesdays]
I’ve had a couple of conversations recently with people who are so burned out that they can’t make decisions anymore. They don’t know...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![The new self-made (9 traits) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d447db74d1ae4870a22597ad4a2f4b30~mv2.jpg/v1/fill/w_612,h_626,fp_0.50_0.50,lg_1,q_30,blur_30,enc_avif,quality_auto/d29dd9_d447db74d1ae4870a22597ad4a2f4b30~mv2.jpg)
![The new self-made (9 traits) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d447db74d1ae4870a22597ad4a2f4b30~mv2.jpg/v1/fill/w_612,h_626,fp_0.50_0.50,lg_1,q_90,enc_avif,quality_auto/d29dd9_d447db74d1ae4870a22597ad4a2f4b30~mv2.jpg)
The new self-made (9 traits) [Wise Wednesdays]
One of the reasons I hear people say makes them afraid of change is: “I want to keep my lifestyle”. But research in positive psychology...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Seek the magic in difference [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9edaf0d567074550b0bccd65416b9077~mv2.jpg/v1/fill/w_751,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_9edaf0d567074550b0bccd65416b9077~mv2.jpg)
![Seek the magic in difference [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9edaf0d567074550b0bccd65416b9077~mv2.jpg/v1/fill/w_1168,h_1556,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_9edaf0d567074550b0bccd65416b9077~mv2.jpg)
Seek the magic in difference [Wise Wednesdays]
Now, what do a politician, activist and transformational coach have in common?... …Not their height. Photo: Serendipitous encounter with...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![Giving up too soon [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb5f68c8df4e401ead97eab5e3ad92be~mv2.png/v1/fill/w_993,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_fb5f68c8df4e401ead97eab5e3ad92be~mv2.png)
![Giving up too soon [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb5f68c8df4e401ead97eab5e3ad92be~mv2.png/v1/fill/w_1168,h_1176,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_fb5f68c8df4e401ead97eab5e3ad92be~mv2.png)
Giving up too soon [Wise Wednesdays]
We give up just before we reach the goal. Whether it’s a job, relationship, dream business or simply having more space and work-life...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![When nothing works [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_927b7cedbacd4fcda91271569b69db9b~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_927b7cedbacd4fcda91271569b69db9b~mv2.png)
![When nothing works [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_927b7cedbacd4fcda91271569b69db9b~mv2.png/v1/fill/w_1067,h_1067,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_927b7cedbacd4fcda91271569b69db9b~mv2.png)
When nothing works [Wise Wednesdays]
There are dead ends in life. And then there are apparent dead ends. These are in fact twists in the path, roadblocks that need diligent...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Burnout is a repeated compromise [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_21d49778eea942d09739938301d41d3d~mv2.png/v1/fill/w_664,h_860,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_21d49778eea942d09739938301d41d3d~mv2.png)
![Burnout is a repeated compromise [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_21d49778eea942d09739938301d41d3d~mv2.png/v1/fill/w_664,h_860,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_21d49778eea942d09739938301d41d3d~mv2.png)
Burnout is a repeated compromise [Wise Wednesdays]
I had a coaching conversation with a top performing fraud investigator who’s worked for some of the biggest global corporations in the...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![Don’t talk to me about being a woman [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b16e25b832044d69a8ecfabc065e328a~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_b16e25b832044d69a8ecfabc065e328a~mv2.png)
![Don’t talk to me about being a woman [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b16e25b832044d69a8ecfabc065e328a~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b16e25b832044d69a8ecfabc065e328a~mv2.png)
Don’t talk to me about being a woman [Wise Wednesdays]
I had a coaching conversation with a top performing fraud investigator who’s worked for some of the biggest global corporations in the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![One day good, one day bad [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_30487037e023477994005259a5f0b295~mv2.jpeg/v1/fill/w_1333,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_30487037e023477994005259a5f0b295~mv2.jpeg)
![One day good, one day bad [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_30487037e023477994005259a5f0b295~mv2.jpeg/v1/fill/w_1168,h_876,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_30487037e023477994005259a5f0b295~mv2.jpeg)
One day good, one day bad [Wise Wednesdays]
UK weather is never guaranteed. More often cloudy than not. It’s famously moody… Since the start of the war, I’ve noticed my mood...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![3.5 lessons in 6 years of business [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b377c0e6c3304b71a7f35048096cce03~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_b377c0e6c3304b71a7f35048096cce03~mv2.png)
![3.5 lessons in 6 years of business [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b377c0e6c3304b71a7f35048096cce03~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_b377c0e6c3304b71a7f35048096cce03~mv2.png)
3.5 lessons in 6 years of business [Wise Wednesdays]
This new season marks Year 6 since my big career leap into the unknown and then into coaching, as well as six years of Wise Wednesdays...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![3 mistakes I made in my early career [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_3697df6732c944689f21b283074b1e50~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_3697df6732c944689f21b283074b1e50~mv2.png)
![3 mistakes I made in my early career [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_3697df6732c944689f21b283074b1e50~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_3697df6732c944689f21b283074b1e50~mv2.png)
3 mistakes I made in my early career [Wise Wednesdays]
It was my eleventh interview. It was 2003 and I’d tried and failed to get my dream job ten times. My peers were sailing through their...
Amina Aitsi-Selmi
Apr 23, 20233 min read
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