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Award Winning Executive and Career Coach, Trusted Advisor
Author, The Success Trap — UK Business Book Award Winner

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It's easy to forget this.
If you’re caught up in thought loops about how to get things done and racing from one thing to the next... ...remember you might be...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![How far should you go (when taking risks in your career and life)? [Wise Wednesdays]](https://i.ytimg.com/vi/JQAv4GjCWik/hqdefault.jpg)
![How far should you go (when taking risks in your career and life)? [Wise Wednesdays]](https://i.ytimg.com/vi/JQAv4GjCWik/hqdefault.jpg)
How far should you go (when taking risks in your career and life)? [Wise Wednesdays]
Last week, I was asked how much risk to take on when stepping out of a comfort zone and shared a few thoughts online. If you’re trying...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![How to figure everything out [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c67b27c0466547c5851905db5b613863~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_c67b27c0466547c5851905db5b613863~mv2.webp)
![How to figure everything out [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c67b27c0466547c5851905db5b613863~mv2.png/v1/fill/w_366,h_366,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_c67b27c0466547c5851905db5b613863~mv2.webp)
How to figure everything out [Wise Wednesdays]
Some of the most common questions I hear start with: ‘How do I…’ For example, ‘How do I figure out my next steps?’ It’s a tendency that...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![What to do when things are outside your control? Recession, Energy Crisis, etc. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a10ad4b0bab9481dab8bb1652e7a979d~mv2.png/v1/fill/w_301,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_a10ad4b0bab9481dab8bb1652e7a979d~mv2.webp)
![What to do when things are outside your control? Recession, Energy Crisis, etc. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a10ad4b0bab9481dab8bb1652e7a979d~mv2.png/v1/fill/w_367,h_305,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_a10ad4b0bab9481dab8bb1652e7a979d~mv2.webp)
What to do when things are outside your control? Recession, Energy Crisis, etc. [Wise Wednesdays]
Controlling the uncontrollable? So I don’t read the news. Never have really. I get my news through the people around me. In January...
Amina Aitsi-Selmi
Apr 23, 20235 min read
![Don’t move faster than you can feel [Wise Wednesdays]](https://i.ytimg.com/vi/bYidkcR6j_I/maxresdefault.jpg)
![Don’t move faster than you can feel [Wise Wednesdays]](https://i.ytimg.com/vi/bYidkcR6j_I/maxresdefault.jpg)
Don’t move faster than you can feel [Wise Wednesdays]
One thing that always surprised me as a doctor and scientist was that we knew the solutions to many problems but that it took a lot of...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Dealing with unfair criticism gracefully: 4 strategies [Wise Wednesdays]](https://i.ytimg.com/vi/QfRUIBLwhKc/maxresdefault.jpg)
![Dealing with unfair criticism gracefully: 4 strategies [Wise Wednesdays]](https://i.ytimg.com/vi/QfRUIBLwhKc/maxresdefault.jpg)
Dealing with unfair criticism gracefully: 4 strategies [Wise Wednesdays]
Sometimes, people can lash out aggressively (which may have nothing to do with you) and you need to shield yourself somehow. Below are 4...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Is this the #1 global crisis?…[Wise Wednesdays]
Back to keyboard creativity after a radical reset and enthusiastically typing out some new ideas into pixels for you. Last month I...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Stop mental whiplash when you don’t know what to do [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.png/v1/fill/w_249,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.webp)
![Stop mental whiplash when you don’t know what to do [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.png/v1/fill/w_367,h_368,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_40f41e437c304bdeb1a01b7a84c3c944~mv2.webp)
Stop mental whiplash when you don’t know what to do [Wise Wednesdays]
One of the recurring questions in coaching conversations is: “What do I do when I don’t know what to do?” Let me save you time, money...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Do you really need confidence? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.webp)
![Do you really need confidence? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.png/v1/fill/w_366,h_366,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_8c2ce1d5c3a749a88f044047275f8c99~mv2.webp)
Do you really need confidence? [Wise Wednesdays]
Do you think you need confidence before doing something important? Most people do. But the concept of ‘confidence’ can be so elusive...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.webp)
![Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_451d6d0a16df47ef8518b9a738ac1289~mv2.webp)
Create your own job [Wise Wednesdays (the Summer Shorts ☀️)]
3 big lessons I got from creating my own job. If it’s any help, here’s what I learned from creating my own job in the midst of the chaos...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_19885532b937450b8772f236b9ab7635f000.jpg/v1/fill/w_334,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_19885532b937450b8772f236b9ab7635f000.webp)
![How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_19885532b937450b8772f236b9ab7635f000.jpg/v1/fill/w_367,h_275,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_19885532b937450b8772f236b9ab7635f000.webp)
How to reduce goal fatigue [Wise Wednesdays (the Summer Shorts ☀️)]
And just like that, we’re already halfway through the year! It’s that time of the year when, if left unchecked, goal fatigue starts to...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![3 strategies to transform imposter syndrome [Wise Wednesdays (the Summer Shorts ☀️)]](https://i.ytimg.com/vi/bTCJ0ZReA3Y/maxresdefault.jpg)
![3 strategies to transform imposter syndrome [Wise Wednesdays (the Summer Shorts ☀️)]](https://i.ytimg.com/vi/bTCJ0ZReA3Y/maxresdefault.jpg)
3 strategies to transform imposter syndrome [Wise Wednesdays (the Summer Shorts ☀️)]
I didn’t attend my PhD graduation. I didn’t feel it was that big a deal. Now I know that PhDs can exacerbate imposter syndrome and take a...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_98be410bad81423e9156daea5532ae85~mv2.jpg/v1/fill/w_188,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_98be410bad81423e9156daea5532ae85~mv2.webp)
![You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]](https://static.wixstatic.com/media/d29dd9_98be410bad81423e9156daea5532ae85~mv2.jpg/v1/fill/w_367,h_489,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_98be410bad81423e9156daea5532ae85~mv2.webp)
You don’t need permission [Wise Wednesdays (the Summer Shorts ☀️)]
You don’t need permission to do what you’re here to do. YOU are responsible for your choices and their consequences. That’s your...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![Embrace your power (consciouly) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.webp)
![Embrace your power (consciouly) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_e20af2feaf3e47ddb5241bb3820289a6~mv2.webp)
Embrace your power (consciouly) [Wise Wednesdays]
Power is neither good nor bad. But most people have a contentious relationship with it. This is one insight that people surfaced at the...
Amina Aitsi-Selmi
Apr 23, 20232 min read
!['I need to heal' [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.png/v1/fill/w_263,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.webp)
!['I need to heal' [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.png/v1/fill/w_366,h_348,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_140e29bc8b064272a362ce961ebbf9c2~mv2.webp)
'I need to heal' [Wise Wednesdays]
I’ve had a couple of conversations recently with people who are so burned out that they can’t make decisions anymore. They don’t know...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![The new self-made (9 traits) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d447db74d1ae4870a22597ad4a2f4b30~mv2.jpg/v1/fill/w_244,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_d447db74d1ae4870a22597ad4a2f4b30~mv2.webp)
![The new self-made (9 traits) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d447db74d1ae4870a22597ad4a2f4b30~mv2.jpg/v1/fill/w_367,h_376,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_d447db74d1ae4870a22597ad4a2f4b30~mv2.webp)
The new self-made (9 traits) [Wise Wednesdays]
One of the reasons I hear people say makes them afraid of change is: “I want to keep my lifestyle”. But research in positive psychology...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Seek the magic in difference [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9edaf0d567074550b0bccd65416b9077~mv2.jpg/v1/fill/w_188,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_9edaf0d567074550b0bccd65416b9077~mv2.webp)
![Seek the magic in difference [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9edaf0d567074550b0bccd65416b9077~mv2.jpg/v1/fill/w_367,h_489,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_9edaf0d567074550b0bccd65416b9077~mv2.webp)
Seek the magic in difference [Wise Wednesdays]
Now, what do a politician, activist and transformational coach have in common?... …Not their height. Photo: Serendipitous encounter with...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![Giving up too soon [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb5f68c8df4e401ead97eab5e3ad92be~mv2.png/v1/fill/w_248,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_fb5f68c8df4e401ead97eab5e3ad92be~mv2.webp)
![Giving up too soon [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb5f68c8df4e401ead97eab5e3ad92be~mv2.png/v1/fill/w_366,h_369,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_fb5f68c8df4e401ead97eab5e3ad92be~mv2.webp)
Giving up too soon [Wise Wednesdays]
We give up just before we reach the goal. Whether it’s a job, relationship, dream business or simply having more space and work-life...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![When nothing works [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_927b7cedbacd4fcda91271569b69db9b~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_927b7cedbacd4fcda91271569b69db9b~mv2.webp)
![When nothing works [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_927b7cedbacd4fcda91271569b69db9b~mv2.png/v1/fill/w_367,h_367,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_927b7cedbacd4fcda91271569b69db9b~mv2.webp)
When nothing works [Wise Wednesdays]
There are dead ends in life. And then there are apparent dead ends. These are in fact twists in the path, roadblocks that need diligent...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Burnout is a repeated compromise [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_21d49778eea942d09739938301d41d3d~mv2.png/v1/fill/w_193,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_21d49778eea942d09739938301d41d3d~mv2.webp)
![Burnout is a repeated compromise [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_21d49778eea942d09739938301d41d3d~mv2.png/v1/fill/w_367,h_475,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_21d49778eea942d09739938301d41d3d~mv2.webp)
Burnout is a repeated compromise [Wise Wednesdays]
I had a coaching conversation with a top performing fraud investigator who’s worked for some of the biggest global corporations in the...
Amina Aitsi-Selmi
Apr 23, 20234 min read
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