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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
![Create your island of sanity and softness – 3 elements and 5 questions [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_aee1a628049e40a480058fd5d8550765~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_aee1a628049e40a480058fd5d8550765~mv2.jpg)
![Create your island of sanity and softness – 3 elements and 5 questions [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_aee1a628049e40a480058fd5d8550765~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_aee1a628049e40a480058fd5d8550765~mv2.jpg)
Create your island of sanity and softness – 3 elements and 5 questions [Wise Wednesdays]
I see trees of green, red roses too I see them bloom for me and you And I think to myself…What a wonderful world! I love this song by...
Amina Aitsi-Selmi
Dec 6, 20233 min read
![How does positive thinking work? 3 reasons it works (and 2 reasons it doesn’t) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_5b12afcfe67a49d9ae5c4ffa858f5f93~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_5b12afcfe67a49d9ae5c4ffa858f5f93~mv2.jpg)
![How does positive thinking work? 3 reasons it works (and 2 reasons it doesn’t) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_5b12afcfe67a49d9ae5c4ffa858f5f93~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_5b12afcfe67a49d9ae5c4ffa858f5f93~mv2.jpg)
How does positive thinking work? 3 reasons it works (and 2 reasons it doesn’t) [Wise Wednesdays]
This week, during a coaching conversation with a wonderful client who noticed what seemed like miraculous results in terms of influence...
Amina Aitsi-Selmi
Nov 22, 20233 min read
![Your life is not a battlefield. Choose your way of looking at the world [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_efa8500e4fb64cf7b5cccec4129c1103~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_efa8500e4fb64cf7b5cccec4129c1103~mv2.jpg)
![Your life is not a battlefield. Choose your way of looking at the world [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_efa8500e4fb64cf7b5cccec4129c1103~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_efa8500e4fb64cf7b5cccec4129c1103~mv2.jpg)
Your life is not a battlefield. Choose your way of looking at the world [Wise Wednesdays]
Last week, we explored "the space between stories" or "the mystery between manifestations" – those periods of transition that mark every...
Amina Aitsi-Selmi
Nov 15, 20232 min read
![4 practices to navigate uncertainty [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2af95c0d47154b408e1003515dd57c89~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_2af95c0d47154b408e1003515dd57c89~mv2.jpg)
![4 practices to navigate uncertainty [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2af95c0d47154b408e1003515dd57c89~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_2af95c0d47154b408e1003515dd57c89~mv2.jpg)
4 practices to navigate uncertainty [Wise Wednesdays]
“The old world is dying, and the new world struggles to be born: now is the time of monsters” , said the philosopher, Gramsci. This past...
Amina Aitsi-Selmi
Nov 8, 20235 min read
![5 ways to create burnout... [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_95666d7d425f446c86ad49302fcbb6b2~mv2.jpg/v1/fill/w_1280,h_719,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_95666d7d425f446c86ad49302fcbb6b2~mv2.jpg)
![5 ways to create burnout... [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_95666d7d425f446c86ad49302fcbb6b2~mv2.jpg/v1/fill/w_1168,h_656,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_95666d7d425f446c86ad49302fcbb6b2~mv2.jpg)
5 ways to create burnout... [Wise Wednesdays]
I can’t take it anymore, I’m burned out - I’m leaving! Burnout (or near-burnout) is one of the most common reasons people give for...
Amina Aitsi-Selmi
Oct 11, 20232 min read
![3 steps to resolving an existential crisis [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9c5e5ab9bb154888a850bed4f3c2b71b~mv2.png/v1/fill/w_848,h_836,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_9c5e5ab9bb154888a850bed4f3c2b71b~mv2.png)
![3 steps to resolving an existential crisis [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9c5e5ab9bb154888a850bed4f3c2b71b~mv2.png/v1/fill/w_848,h_836,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_9c5e5ab9bb154888a850bed4f3c2b71b~mv2.png)
3 steps to resolving an existential crisis [Wise Wednesdays]
An existential crisis is rich ground for growth. It’s a portal to wholeness. Whether it’s career disruption, relationship breakdown or a...
Amina Aitsi-Selmi
Oct 4, 20233 min read
![The power of career leaps [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_5a024a04754a43979e7e2c689dd80e8d~mv2.jpg/v1/fill/w_977,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_5a024a04754a43979e7e2c689dd80e8d~mv2.jpg)
![The power of career leaps [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_5a024a04754a43979e7e2c689dd80e8d~mv2.jpg/v1/fill/w_1168,h_1196,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_5a024a04754a43979e7e2c689dd80e8d~mv2.jpg)
The power of career leaps [Wise Wednesdays]
When a force breaks an egg from the outside, life ends. When a force breaks an egg from the inside, life begins. It was a joy to open...
Amina Aitsi-Selmi
Sep 27, 20233 min read
![The 4Rs for navigating confusing power dynamics [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b672db652b2a474e9533906c312450a4~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_b672db652b2a474e9533906c312450a4~mv2.jpg)
![The 4Rs for navigating confusing power dynamics [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b672db652b2a474e9533906c312450a4~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_b672db652b2a474e9533906c312450a4~mv2.jpg)
The 4Rs for navigating confusing power dynamics [Wise Wednesdays]
“Don’t you dare give me that attitude”, he snapped. “What attitude?”, I thought. Within a few seconds I found myself at the receiving end...
Amina Aitsi-Selmi
Sep 20, 20233 min read
![I am no longer available for this [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_f0c4cccd593447f19a15c209dd7eacd3~mv2.jpg/v1/fill/w_1280,h_719,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_f0c4cccd593447f19a15c209dd7eacd3~mv2.jpg)
![I am no longer available for this [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_f0c4cccd593447f19a15c209dd7eacd3~mv2.jpg/v1/fill/w_1168,h_656,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_f0c4cccd593447f19a15c209dd7eacd3~mv2.jpg)
I am no longer available for this [Wise Wednesdays]
I am no longer available for gratuitous shaming. By gratuitous shaming, I don’t just mean when someone tries to humiliate you for fun. I...
Amina Aitsi-Selmi
Sep 13, 20233 min read
![[Wise Wednesdays is back!] Boundaries as a mystical practice in daily life.](https://static.wixstatic.com/media/d29dd9_249b2a868cb64dafa0529fff471c7634~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_249b2a868cb64dafa0529fff471c7634~mv2.jpg)
![[Wise Wednesdays is back!] Boundaries as a mystical practice in daily life.](https://static.wixstatic.com/media/d29dd9_249b2a868cb64dafa0529fff471c7634~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_249b2a868cb64dafa0529fff471c7634~mv2.jpg)
[Wise Wednesdays is back!] Boundaries as a mystical practice in daily life.
Your life is a sacred playground. Modern work culture may compel us to believe that goals and tasks come first and that relaxation and...
Amina Aitsi-Selmi
Sep 6, 20234 min read
![The beauty of boredom [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_99b9b46de1d647909b32f1769d4954d6~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_99b9b46de1d647909b32f1769d4954d6~mv2.jpg)
![The beauty of boredom [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_99b9b46de1d647909b32f1769d4954d6~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_99b9b46de1d647909b32f1769d4954d6~mv2.jpg)
The beauty of boredom [Wise Wednesdays]
So it’s that time of the year when society sanctions rest and holidays. How are you doing with taking time to yourself? I’ve noticed some...
Amina Aitsi-Selmi
Jul 26, 20233 min read
![3 ways to turn a crisis into a gift [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b706178b5b2448ed82ebfe63d378b031~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_b706178b5b2448ed82ebfe63d378b031~mv2.jpg)
![3 ways to turn a crisis into a gift [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_b706178b5b2448ed82ebfe63d378b031~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_b706178b5b2448ed82ebfe63d378b031~mv2.jpg)
3 ways to turn a crisis into a gift [Wise Wednesdays]
So in the space of 3 years, we’ve had to face the cost of living crisis, the energy crisis, the Covid crisis, a new war, etc. But has...
Amina Aitsi-Selmi
Jul 19, 20233 min read
![The joy and messiness of life – 5 questions [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7335e81606204f67bcfc136034f17237~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_7335e81606204f67bcfc136034f17237~mv2.jpg)
![The joy and messiness of life – 5 questions [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7335e81606204f67bcfc136034f17237~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_7335e81606204f67bcfc136034f17237~mv2.jpg)
The joy and messiness of life – 5 questions [Wise Wednesdays]
This week, I’m sharing from my mid-year reflections with prompts you can play with. Life is seasonal and transitions involve messy...
Amina Aitsi-Selmi
Jul 12, 20234 min read
![Relief vs Peace of Mind [Wise Wednesdays]](https://i.ytimg.com/vi/Ictm6BNWIxQ/maxresdefault.jpg)
Relief vs Peace of Mind [Wise Wednesdays]
When going through a transition in your career or leadership approach, it can be confusing to know which opportunities to take. Change...
Amina Aitsi-Selmi
Jul 5, 20233 min read
![It’s not about your CV (Résumé)…[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c05e1e03e26c420390dcb820d7d8ca0d~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_c05e1e03e26c420390dcb820d7d8ca0d~mv2.jpg)
![It’s not about your CV (Résumé)…[Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c05e1e03e26c420390dcb820d7d8ca0d~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_c05e1e03e26c420390dcb820d7d8ca0d~mv2.jpg)
It’s not about your CV (Résumé)…[Wise Wednesdays]
So you’re thinking of dusting off your CV and looking to new horizons? Or just keeping your options open? I seem to have had a few...
Amina Aitsi-Selmi
Jun 28, 20232 min read
![Stop Scrolling and Do It [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a6b2f380aab845e6a92765f5d1b95788~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_a6b2f380aab845e6a92765f5d1b95788~mv2.jpg)
![Stop Scrolling and Do It [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a6b2f380aab845e6a92765f5d1b95788~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_a6b2f380aab845e6a92765f5d1b95788~mv2.jpg)
Stop Scrolling and Do It [Wise Wednesdays]
Stop Scrolling and Do It [Wise Wednesdays] Are you scrolling more these days? We spend an average of 2 to 3 hours a day scrolling…And...
Amina Aitsi-Selmi
Jun 14, 20233 min read
![The antidote to self-doubt [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_797b8ddf60a848d898c8a8bf91ba22c3~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_797b8ddf60a848d898c8a8bf91ba22c3~mv2.jpg)
![The antidote to self-doubt [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_797b8ddf60a848d898c8a8bf91ba22c3~mv2.jpg/v1/fill/w_1168,h_1168,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_797b8ddf60a848d898c8a8bf91ba22c3~mv2.jpg)
The antidote to self-doubt [Wise Wednesdays]
When you’re sitting in a circle surrounded by truth, vulnerability and courage, amazing things happen. But what about when you’re alone....
Amina Aitsi-Selmi
Jun 7, 20232 min read
![Why Imposter Phenomenon reduces your influence (and how to stop that) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a27d626a7b9c4fed9eb9e93987d5f058~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_a27d626a7b9c4fed9eb9e93987d5f058~mv2.jpg)
![Why Imposter Phenomenon reduces your influence (and how to stop that) [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a27d626a7b9c4fed9eb9e93987d5f058~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_a27d626a7b9c4fed9eb9e93987d5f058~mv2.jpg)
Why Imposter Phenomenon reduces your influence (and how to stop that) [Wise Wednesdays]
My CV was a meter long. I had more letters in my name than behind my name as my coach pointed out. But I still felt inadequate most of...
Amina Aitsi-Selmi
May 31, 20233 min read
![The Only Lesson That Matters + Happy 7th Anniversary [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_762e6e3790914a36a2f261e1266d9b4c~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_762e6e3790914a36a2f261e1266d9b4c~mv2.jpg)
![The Only Lesson That Matters + Happy 7th Anniversary [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_762e6e3790914a36a2f261e1266d9b4c~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_762e6e3790914a36a2f261e1266d9b4c~mv2.jpg)
The Only Lesson That Matters + Happy 7th Anniversary [Wise Wednesdays]
I had just completed my Tony Robbins coaching certificate and felt ready to start taking on clients. And it worked. The plan was to do...
Amina Aitsi-Selmi
May 24, 20232 min read
Transform the world with your Presence @ The London Leaders Circle
It’s 40 years since my first school report stated that I was ‘assertive’. ‘Assertive’ 4-year-old me. In my career, people have described...
Amina Aitsi-Selmi
May 17, 20233 min read
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