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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
Dealing with the inner critic
Most of us can recognise harshness in someone else’s voice, particularly when they are talking to someone else and we are witnessing the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Is coaching or therapy better? (Wise Wednesdays)
It depends what you’re trying to do... Of course, I’m biased towards coaching but I have done therapy (group and individual) and found it...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Is guilt or shame better for your career? (Wise Wednesdays series)
Watch this short video or read on... Let’s start with some definitions: Although used interchangeably, they are not the same. Guilt is...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Feminine power, art and entrepreneurship (with thanks to Nicki Minaj and Rihanna)
It’s Wise Wednesdays! What do Nicki Minaj, Rihanna and an Oxbridge medic have in common? If you've often felt out of place, you may...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Dealing with uncertainty like an entrepreneur
How do you tend to deal with uncertainty? Most of us hate it when our world gets shaken by an event. Yet, we appreciate it when an...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Wise Wednesdays: 3 keys to getting through a career crisis
Career crises are becoming the norm. They still remain stigmatised; yet, a growing literature is beginning to document this phenomenon...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Wise Wednesdays: The difference between dedication and workaholism
How do we know when we are overworking and when we are being dedicated? Things would be simple with set working hours that we respected...
Amina Aitsi-Selmi
Apr 23, 20236 min read
Hieros gamos: the key to balanced and effective leadership (Wise Wednesdays #12)
1) “We don’t need another hero” (Tina Turner) We live in a post-heroic age, or at least post-Napoleonic style heroism. We no longer need...
Amina Aitsi-Selmi
Apr 23, 20237 min read
A study in entelechy or turning your vision into reality whilst embracing change
An underused but essential word: entelechy Aristotle invented the word "entelechy" to describe the process of actualising potential i.e....
Amina Aitsi-Selmi
Apr 23, 20234 min read
Handling unfair criticism: 4 strategies.
“All communication is either a loving response or a cry for help”,Tony Robbins. Our body’s priority, above and beyond gaining pleasure,...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Becoming a leader: the one thing you need
What does it take to be a leader? You will find numerous books and ideas around leadership and many of them talk about vision and being...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The high achiever's secret dream
“We’re only as sick as our secrets”. The principle is key to the 12 step programme for addiction recovery. The principle also underlies...
Amina Aitsi-Selmi
Apr 23, 20235 min read
The counterintuitive cure for stress
The counterintuitive cure for when you can’t relax... We’ve all been there. Something happens and suddenly, you feel stressed. You want...
Amina Aitsi-Selmi
Apr 23, 20232 min read
How to succeed at everything. It's not what you think
How to succeed at everything. Is that possible? YES! Absolutely. But of course, it depends on your definition of success...Some people...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Overcoming procrastination using 3 powerful questions
Procrastination: Why do today what I can do tomorrow?... Good question! Watch the video or read on... We all procrastinate, but 20% of us...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The basics you need to know about meditation: the metacognition magic pill
This week's video is about taking meditation every day like a magic pill. And before you say “I can’t meditate” or "it doesn't work for...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Goal-setting fatigue: 3 strategies
As a reminder, the intention for Wise Wednesdays is to share any pearls of wisdom I come across on my personal journey in the hope that...
Amina Aitsi-Selmi
Apr 23, 20232 min read
Curing cabin fever: 3 strategies
You are all heroines or heroes in your own lives. You have navigated challenging life situations and are serving the world through your...
Amina Aitsi-Selmi
Apr 23, 20232 min read
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