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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
![Why confusion isn't always a bad thing… [Wise Wednesdays]](https://i.ytimg.com/vi/-7So6LyCfj8/hqdefault.jpg)
Why confusion isn't always a bad thing… [Wise Wednesdays]
‘I feel confused!’, the good doctor said at the start of the coaching conversation. ‘Is that a problem? Or just an observation?’, I...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![A time to self-lead amid chaos… [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ece5903002544fa0bf71cc2cd73e5759~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_ece5903002544fa0bf71cc2cd73e5759~mv2.png)
![A time to self-lead amid chaos… [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ece5903002544fa0bf71cc2cd73e5759~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_ece5903002544fa0bf71cc2cd73e5759~mv2.png)
A time to self-lead amid chaos… [Wise Wednesdays]
It takes more than nine months…to give birth to your dream. It might take the better part of your life. During that time, you might get...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![What happens after a big career leap: Helena’s journey and 3 key pieces [Wise Wednesdays]](https://i.ytimg.com/vi/FXFPREqaiNU/maxresdefault.jpg)
What happens after a big career leap: Helena’s journey and 3 key pieces [Wise Wednesdays]
‘I’m building a bat shelter’. I paused to take in the sentence, slightly puzzled. ‘No, no. I love bats! It’s a rare species that we have...
Amina Aitsi-Selmi
Apr 23, 20233 min read
What’s the difference between a coach and a consultant, mentor or therapist?
If you’re looking to hire a coach, some key distinctions may help you set clear expectations and agreements for the coaching process....
Amina Aitsi-Selmi
Apr 23, 20231 min read
When they tell you it can’t be done
When I wanted to do medicine, they said it was a hard path for a woman When I wanted to study social anthropology for a year they said it...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Beyond thought leadership: 3 principles of influence [Wise Wednesdays][Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ef0acf8cacff4de0a1a7b59b486031a7~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_ef0acf8cacff4de0a1a7b59b486031a7~mv2.png)
![Beyond thought leadership: 3 principles of influence [Wise Wednesdays][Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_ef0acf8cacff4de0a1a7b59b486031a7~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_ef0acf8cacff4de0a1a7b59b486031a7~mv2.png)
Beyond thought leadership: 3 principles of influence [Wise Wednesdays][Wise Wednesdays]
Every year since 2014, I’ve given an interactive lecture for Master’s students at UCL on the obesity pandemic, social inequality and...
Amina Aitsi-Selmi
Apr 23, 20235 min read
![3 practices to thrive in the new reality [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_f07b8771401243418c6a183d74353235~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_f07b8771401243418c6a183d74353235~mv2.png)
![3 practices to thrive in the new reality [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_f07b8771401243418c6a183d74353235~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_f07b8771401243418c6a183d74353235~mv2.png)
3 practices to thrive in the new reality [Wise Wednesdays]
Some hated January. Some loved it (probably if you’re an introvert). No commuting. No office politics. But difficult work-life balance,...
Amina Aitsi-Selmi
Apr 23, 20236 min read
![6 reasons I love my boring life [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bf8f2933b868428086cdc19fcd0c985c~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_bf8f2933b868428086cdc19fcd0c985c~mv2.png)
![6 reasons I love my boring life [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bf8f2933b868428086cdc19fcd0c985c~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_bf8f2933b868428086cdc19fcd0c985c~mv2.png)
6 reasons I love my boring life [Wise Wednesdays]
I was on a call a couple of months ago with a group of friends who are super successful coaches and consultants. We went around for...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![The butterfly’s journey: 4 ways change is different from transformation [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9cc1cdac608649f3b3a4cf4fb9ecb90e~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_9cc1cdac608649f3b3a4cf4fb9ecb90e~mv2.png)
![The butterfly’s journey: 4 ways change is different from transformation [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9cc1cdac608649f3b3a4cf4fb9ecb90e~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_9cc1cdac608649f3b3a4cf4fb9ecb90e~mv2.png)
The butterfly’s journey: 4 ways change is different from transformation [Wise Wednesdays]
We can get so hung up on titles and what they mean but no one ever asks what ‘transformation’ as in ‘transformational coach’ means....
Amina Aitsi-Selmi
Apr 23, 20234 min read
![Being nobody, going nowhere: a vaccine against toxic work culture [Wise Wednesdays]](https://i.ytimg.com/vi/FnestYJM894/maxresdefault.jpg)
Being nobody, going nowhere: a vaccine against toxic work culture [Wise Wednesdays]
A few thoughts on challenging work culture and the antidotes as we enter a new phase of the pandemic. Work culture is unhealthy when it...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Fight, flight, freeze, FAWN...mastering assertiveness [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c6d6ceecb85a41d983b99db5b44e1c1b~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_c6d6ceecb85a41d983b99db5b44e1c1b~mv2.png)
![Fight, flight, freeze, FAWN...mastering assertiveness [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c6d6ceecb85a41d983b99db5b44e1c1b~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_c6d6ceecb85a41d983b99db5b44e1c1b~mv2.png)
Fight, flight, freeze, FAWN...mastering assertiveness [Wise Wednesdays]
There are 4 main survival strategies. Most people are aware of ‘fight or flight’. Some people know ‘freeze’. Few are aware of ‘fawn’....
Amina Aitsi-Selmi
Apr 23, 20234 min read
When I realised I wasn’t a hamster [Wise Wednesdays]
Recently, I’ve spoken with a number of pretty stellar women who feel unsure about what they have to offer. I’ve had coaching...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![2 lessons from writing The Success Trap [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png)
![2 lessons from writing The Success Trap [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_fb90cf5721ee40548752c2b12cea38f4~mv2.png)
2 lessons from writing The Success Trap [Wise Wednesdays]
It’s starting to sink in. The book is coming out tomorrow. It’s called The Success Trap: why good people stay in jobs they don’t like and...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![2 keys to take a career leap [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_da981085abcc40b5810f24b299b7a9a9~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_da981085abcc40b5810f24b299b7a9a9~mv2.png)
![2 keys to take a career leap [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_da981085abcc40b5810f24b299b7a9a9~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_da981085abcc40b5810f24b299b7a9a9~mv2.png)
2 keys to take a career leap [Wise Wednesdays]
Recently, I spoke to two women who’ve worked with the UN and have had similar experiences to mine. They’ve both had to take big career...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Should you work for a bully? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_92adc7c8780b41949bf7e21f4cff455c~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_92adc7c8780b41949bf7e21f4cff455c~mv2.png)
![Should you work for a bully? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_92adc7c8780b41949bf7e21f4cff455c~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_92adc7c8780b41949bf7e21f4cff455c~mv2.png)
Should you work for a bully? [Wise Wednesdays]
So we finally got some good news this year with the US election results. It’s a hopeful message that bullies can be displaced from their...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![Never let them put you down [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2c7e20eb69244d058f6897d19720e419~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_2c7e20eb69244d058f6897d19720e419~mv2.png)
![Never let them put you down [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2c7e20eb69244d058f6897d19720e419~mv2.png/v1/fill/w_800,h_800,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_2c7e20eb69244d058f6897d19720e419~mv2.png)
Never let them put you down [Wise Wednesdays]
It was mid-afternoon that I sat in the big professor’s office trying to look confident. I wanted to convey my enthusiasm for the role I...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Visit your angels and demons daily for emotional resilience [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.png/v1/fill/w_787,h_499,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.png)
![Visit your angels and demons daily for emotional resilience [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.png/v1/fill/w_787,h_499,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/d29dd9_89836560f56d4f75ba5aa82d40d54a6c~mv2.png)
Visit your angels and demons daily for emotional resilience [Wise Wednesdays]
This pandemic is really digging its claws in and ripping the fabric of our lives apart. For better or for worse we’ll all be changed by...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![JUST THIS. [WISE WEDNESDAYS]](https://static.wixstatic.com/media/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.jpg/v1/fill/w_544,h_724,fp_0.50_0.50,lg_1,q_30,blur_30,enc_avif,quality_auto/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.jpg)
![JUST THIS. [WISE WEDNESDAYS]](https://static.wixstatic.com/media/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.jpg/v1/fill/w_544,h_724,fp_0.50_0.50,lg_1,q_90,enc_avif,quality_auto/d29dd9_67c67d733c5948b6a5f1a82dc0b5f63e~mv2.jpg)
JUST THIS. [WISE WEDNESDAYS]
This Wednesday, enjoy a quiet moment. Take a deep breath and allow whatever is to be. Just this awareness. It's enough. From here,...
Amina Aitsi-Selmi
Apr 23, 20231 min read
Are you in your creative FLOW or in your reactive WOLF?
Have you noticed how there’s a sort of turbulence in the air? Return from holidays, new school year, extended pandemic, US elections,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![‘Why do we get anxious?’ [Wise Wednesdays]](https://img.youtube.com/vi/iz1qtKYo03s/mqdefault.jpg)
‘Why do we get anxious?’ [Wise Wednesdays]
We live in interesting times – the VUCA world of Volatility, Uncertainty, Complexity and Ambiguity. Some thrive on uncertainty, others...
Amina Aitsi-Selmi
Apr 23, 20232 min read
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