My work has appeared in:

Helping women and men of heart lead us into a better future

Lead with clarity amid 21st century complexity and overwhelm

Rediscover deep meaning, freedom and fulfilment in your work and relationships

Break free of limiting narratives to liberate your and your team's energy



You’re an elite high achiever.

You’re a professional at the top of your game.

You’re a leader in a global organisation.

You’ve done things most people will never do.

And yet… you have so much more to bring

and you want to do it your way.

I don’t filter by profession. I filter by mindset and values.

My name is Amina Aitsi-Selmi

We should talk.

Large group conversations that inspire, energise and liberate.

Trusted coach and confidante

to top doctors, lawyers

and organisational leaders.

Community of pioneers and leaders creating their own path.