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Amina Aitsi-Selmi

Why goals are useless for innovative thinking [Wise Wednesdays]

If you’ve ever gotten caught in procrastination, you’ll know that having a goal is not enough to get things done. In my experience, when...

Amina Aitsi-Selmi

Beyond fear of failure: 4 entrepreneur demons [Wise Wednesdays]

I had a coaching conversation with a high achieving doctor recently. She wanted to grow a social enterprise helping young people to gain...

Amina Aitsi-Selmi

I always knew we would fail: a success story [Wise Wednesdays]

I once sang in a jazz ensemble. The drummer was going through a tough time and I was struck by something he said: when I play the drums I...

Amina Aitsi-Selmi

The job, the bills and the cardboard box: stop looking for your purpose and try these 2 things inste

About a billion people are unfulfilled at work. According to Gallup’s Global State of the Workplace survey, 85% of employees are “not...

Amina Aitsi-Selmi

Post-holiday joy: why January is a reason to chin up [Wise Wednesdays]

Over a decade ago, an article titled “festive medical myths” was published in the British Medical Journal. It listed misconceptions such...