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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
Why you shouldn't turn your weaknesses into strengths (and what to do instead)
If you’ve ever been to an interview, you’ll know to prepare an answer to the What’s your weakness? question. You may have been given...
Amina Aitsi-Selmi
Apr 23, 20234 min read
6 reasons it’s OK to be different (and not feel oppressed by the system)
Breaking with convention is not for the faint of heart. And yet, it’s the inevitable path of those who innovate and lead in the world....
Amina Aitsi-Selmi
Apr 23, 20234 min read
When your inner-demons are raging and you can’t get anything done: 3 appeasements.
It’s 3am. You’re trying to fall asleep, but your mind is whirring like an overheated computer. So many scenarios to model, so many...
Amina Aitsi-Selmi
Apr 23, 20234 min read
When you feel overwhelmed: 4 steps to break out.
When I found myself working in my dream job in global health (the job I’d been working towards for almost two decades), needless to say I...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Stop planning. Start making decisions. [Letting go of perfectionism]
“Life is what happens to you while you’re busy making other plans” - John Lennon. How many times have you had a brilliant idea,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
When they say it can’t be done…and you prove them wrong: how to do the impossible.
“The person who says it cannot be done should not interrupt the person doing it” Chinese proverb A few weeks ago, a friend who works in...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Imposter syndrome and toxic work cultures: an unhealthy marriage requiring skilful intervention
“Should I leave my job?” - a common question for many of us, today. The era of the job for life and secure employment is coming to an end....
Amina Aitsi-Selmi
Apr 23, 20234 min read
The most dangerously useful word in our work culture
Ever heard of the “No man” or the “No woman”? Probably, not. But you’ve heard of the “Yes man”. You’ve probably also heard of the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Are you overworked but "underemployed"? Time to break out!
Do you feel like you’re working hard but spinning your wheels? Or that the tasks you’re carrying out day-in and day-out are meaningless,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
3 things that changed when I stopped trying to be someone else
Yay! Your mother said it, Jesus said it, Tolkien said it and neuroscience says it: life’s a journey. We see life through our brain and...
Amina Aitsi-Selmi
Apr 23, 20235 min read
The joys and perils of not fitting in
The joys and perils of not fitting in… The joys: you’re unique and others see it The perils: you’re unique and others see it * This week...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Self-worth versus skills: a vital distinction for overachievers
News! The next Leaders Circle (Transformational Communication) is next week on Thursday 14th! Join me and a small group of doctors and...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Turn your greatest enemy into your wisest friend
If you’ve ever felt terrified of failure or rejection, or heard a voice in your head tell you that you’re bad, wrong or inadequate,...
Amina Aitsi-Selmi
Apr 23, 20232 min read
Stop putting yourself down now. 3 principles from learning science.
Stop putting yourself down now! 3 principles from learning science Do you catch yourself saying mean things to yourself? “I’m so stupid”,...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Why perfectionism will trip you up and how to let it go
What do you think about when you hear the word “creativity”? The word is often associated with inventiveness; florid, artistic activity...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Take off your mask and reveal your brilliance!
Have you ever heard people talk about something missing in their life? It’s pretty common, right? But it’s not really a thing that is...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Are you willing to be you? Two practices.
You're an expert in the knowledge economy i.e. you hold specialist knowledge that people pay you for. Fulfilling our potential and living...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Why succeeding at my goals was a trap and 7 questions for true success in 2018
I hope you're enjoying the holiday season. It’s almost time to start your New Year’s resolutions! Hurrah! I’m sure you’ve reviewed your...
Amina Aitsi-Selmi
Apr 23, 20237 min read
Should you care what people think or be yourself? Four practices
It's Wise Wednesdays! Should you care what people think or be yourself? Four practices It can be so confusing can’t it? Should you be...
Amina Aitsi-Selmi
Apr 23, 20236 min read
Lost your high achiever mojo? 10 ways to get it back
It's Wise Wednesdays! We all have times when we feel deflated and as if the wind has left our sails. Sometimes the trigger is obvious...
Amina Aitsi-Selmi
Apr 23, 20234 min read
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