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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
![Why goals are useless for innovative thinking [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_36afc20033fd4f8dab7da369299148d0~mv2.png/v1/fill/w_652,h_490,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_36afc20033fd4f8dab7da369299148d0~mv2.png)
![Why goals are useless for innovative thinking [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_36afc20033fd4f8dab7da369299148d0~mv2.png/v1/fill/w_652,h_490,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/d29dd9_36afc20033fd4f8dab7da369299148d0~mv2.png)
Why goals are useless for innovative thinking [Wise Wednesdays]
If you’ve ever gotten caught in procrastination, you’ll know that having a goal is not enough to get things done. In my experience, when...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Beyond fear of failure: 4 entrepreneur demons [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7a5de165485446bc940b335fe5f51831~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_7a5de165485446bc940b335fe5f51831~mv2.png)
![Beyond fear of failure: 4 entrepreneur demons [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7a5de165485446bc940b335fe5f51831~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_7a5de165485446bc940b335fe5f51831~mv2.png)
Beyond fear of failure: 4 entrepreneur demons [Wise Wednesdays]
I had a coaching conversation with a high achieving doctor recently. She wanted to grow a social enterprise helping young people to gain...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![I always knew we would fail: a success story [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_74f9271f61c14d9e9d7ca4f46eb4033e~mv2.png/v1/fill/w_642,h_482,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_74f9271f61c14d9e9d7ca4f46eb4033e~mv2.png)
![I always knew we would fail: a success story [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_74f9271f61c14d9e9d7ca4f46eb4033e~mv2.png/v1/fill/w_642,h_482,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/d29dd9_74f9271f61c14d9e9d7ca4f46eb4033e~mv2.png)
I always knew we would fail: a success story [Wise Wednesdays]
I once sang in a jazz ensemble. The drummer was going through a tough time and I was struck by something he said: when I play the drums I...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The job, the bills and the cardboard box: stop looking for your purpose and try these 2 things inste
About a billion people are unfulfilled at work. According to Gallup’s Global State of the Workplace survey, 85% of employees are “not...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Post-holiday joy: why January is a reason to chin up [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_74b8bd1128c74a73a2389e9f1971faa9~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_74b8bd1128c74a73a2389e9f1971faa9~mv2.png)
![Post-holiday joy: why January is a reason to chin up [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_74b8bd1128c74a73a2389e9f1971faa9~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_74b8bd1128c74a73a2389e9f1971faa9~mv2.png)
Post-holiday joy: why January is a reason to chin up [Wise Wednesdays]
Over a decade ago, an article titled “festive medical myths” was published in the British Medical Journal. It listed misconceptions such...
Amina Aitsi-Selmi
Apr 23, 20232 min read
![A time to let go [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_53af602698704766aff3438c69652155~mv2_d_5312_2988_s_4_2.jpg/v1/fill/w_1331,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_53af602698704766aff3438c69652155~mv2_d_5312_2988_s_4_2.jpg)
![A time to let go [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_53af602698704766aff3438c69652155~mv2_d_5312_2988_s_4_2.jpg/v1/fill/w_1816,h_1364,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_53af602698704766aff3438c69652155~mv2_d_5312_2988_s_4_2.jpg)
A time to let go [Wise Wednesdays]
It was spring/summer 2014 when I found myself in tears on a park bench outside the building where I worked. I think it was the first time...
Amina Aitsi-Selmi
Apr 23, 20231 min read
![3 reasons goal-setting sucks in the 21st century and 4 tips [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_29acf7ab6c6343fb867487540d68ff11~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_29acf7ab6c6343fb867487540d68ff11~mv2.png)
![3 reasons goal-setting sucks in the 21st century and 4 tips [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_29acf7ab6c6343fb867487540d68ff11~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_29acf7ab6c6343fb867487540d68ff11~mv2.png)
3 reasons goal-setting sucks in the 21st century and 4 tips [Wise Wednesdays]
Think about some of the best moments or opportunities of your life or career: chances are there was an element of spontaneity and...
Amina Aitsi-Selmi
Apr 23, 20235 min read
![Do you need more qualifications to be a leader? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_83d43c268ccf412ab6965bfbca19cbe6~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_83d43c268ccf412ab6965bfbca19cbe6~mv2.png)
![Do you need more qualifications to be a leader? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_83d43c268ccf412ab6965bfbca19cbe6~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_83d43c268ccf412ab6965bfbca19cbe6~mv2.png)
Do you need more qualifications to be a leader? [Wise Wednesdays]
This question came up on the last webinar as well as on a leadership training I did for a group of bright dentists specialising in...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![Why there’s no such thing as work-life balance and what to do about it [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bde9af65adb84063bc433560dc908059~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_bde9af65adb84063bc433560dc908059~mv2.png)
![Why there’s no such thing as work-life balance and what to do about it [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_bde9af65adb84063bc433560dc908059~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_bde9af65adb84063bc433560dc908059~mv2.png)
Why there’s no such thing as work-life balance and what to do about it [Wise Wednesdays]
I’ve never been inspired by the idea of work-life balance. It sounds like a false dichotomy and an arbitrary one. It’s the product of a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The birth and death of toxic work cultures [Wise Wednesdays]
November 1st, 1954 – Northern Algeria: Midnight: A gunshot is heard, followed by a series of attacks on military barracks. The Algerian...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![Feeling stuck? Stop trying to find your passion and step into the unknown [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fcd16a580d4c41c98ebdfc05ff305856~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_fcd16a580d4c41c98ebdfc05ff305856~mv2.png)
![Feeling stuck? Stop trying to find your passion and step into the unknown [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_fcd16a580d4c41c98ebdfc05ff305856~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_fcd16a580d4c41c98ebdfc05ff305856~mv2.png)
Feeling stuck? Stop trying to find your passion and step into the unknown [Wise Wednesdays]
Coaching case study: A bright young medical student comes to see you. He wants career advice because he’s in turmoil. He’s not sure he...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![The organic career: 10 principles for fewer goals and more flow [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9ce19d5fa0274e6da4cd3cdcf5a0d727~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_9ce19d5fa0274e6da4cd3cdcf5a0d727~mv2.png)
![The organic career: 10 principles for fewer goals and more flow [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_9ce19d5fa0274e6da4cd3cdcf5a0d727~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_9ce19d5fa0274e6da4cd3cdcf5a0d727~mv2.png)
The organic career: 10 principles for fewer goals and more flow [Wise Wednesdays]
This month, I was invited by an engagement and equity initiative of the Structural Engineers Association of Northern California to give a...
Amina Aitsi-Selmi
Apr 23, 20234 min read
![The problem with the current mental health paradigm [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7ac509833e824fe18f75da660885a465~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_7ac509833e824fe18f75da660885a465~mv2.png)
![The problem with the current mental health paradigm [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_7ac509833e824fe18f75da660885a465~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_7ac509833e824fe18f75da660885a465~mv2.png)
The problem with the current mental health paradigm [Wise Wednesdays]
OK, it’s a long one. A lifetime’s worth of exploration in a page. The first time I met a psychotic patient, I was a medical student....
Amina Aitsi-Selmi
Apr 23, 20234 min read
![The real reason you’re short on time [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8c6afcf243da46bea6fdaf0d760acd72~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_8c6afcf243da46bea6fdaf0d760acd72~mv2.png)
![The real reason you’re short on time [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8c6afcf243da46bea6fdaf0d760acd72~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_8c6afcf243da46bea6fdaf0d760acd72~mv2.png)
The real reason you’re short on time [Wise Wednesdays]
Approximately 100% of people I speak to are short on time. Work, business, partner, kids, health, friends, family, hobbies, travel,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
![The price of freedom: top 4 fears when considering a career leap into independence [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8335674e9c4d4196bfaa17524a53b881~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_8335674e9c4d4196bfaa17524a53b881~mv2.png)
![The price of freedom: top 4 fears when considering a career leap into independence [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_8335674e9c4d4196bfaa17524a53b881~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_8335674e9c4d4196bfaa17524a53b881~mv2.png)
The price of freedom: top 4 fears when considering a career leap into independence [Wise Wednesdays]
Can you be happy while chasing goals? It’s part of the high achiever paradox. I had a social conversation last week with the head of...
Amina Aitsi-Selmi
Apr 23, 20232 min read
3 lessons from 3 years in business after a big career leap
It’s almost 3 years to the day since the first Wise Wednesdays edition (Curing cabin fever: 3 strategies), and that I took a career leap...
Amina Aitsi-Selmi
Apr 23, 20233 min read
What your job title really means (and how to put the spark back into it)
The first time I met Martina, I knew we were going to be friends. We were in a group of mature PhD students (mature in the sense that...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Breaking with convention: 10 protective factors to help you dance joyfully on the path of freedom
The laws of physics fascinated me as a teenager. It was partly the fact that we could describe the systems that governed our universe but...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The space between stories (don’t panic)
This week we saw frightening images of families driving through thick, dark smoke with raging forest fires either side of the road...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Time to write a book? Facilitating the creative process.
Whether you’re thinking of writing a book, creating a new recipe or radically overhauling your career, life or leadership style, the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
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