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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
![5 types of supportive conversation [Wise Wednesdays #353]](https://static.wixstatic.com/media/d29dd9_0ddc5034bc394868aeb7f9ebee2f97c5~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_0ddc5034bc394868aeb7f9ebee2f97c5~mv2.png)
![5 types of supportive conversation [Wise Wednesdays #353]](https://static.wixstatic.com/media/d29dd9_0ddc5034bc394868aeb7f9ebee2f97c5~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_0ddc5034bc394868aeb7f9ebee2f97c5~mv2.png)
5 types of supportive conversation [Wise Wednesdays #353]
Effective conversations are crucial in our fast-paced, complex, globalised world. Coaching skills are becoming increasingly important,...
Amina Aitsi-Selmi
Jun 12, 20242 min read
![9 things to Stop, Start, or Maintain [Wise Wednesdays #352]](https://static.wixstatic.com/media/d29dd9_cc6363b4e67c408caa509a7bb8137746~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_cc6363b4e67c408caa509a7bb8137746~mv2.jpg)
![9 things to Stop, Start, or Maintain [Wise Wednesdays #352]](https://static.wixstatic.com/media/d29dd9_cc6363b4e67c408caa509a7bb8137746~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_cc6363b4e67c408caa509a7bb8137746~mv2.jpg)
9 things to Stop, Start, or Maintain [Wise Wednesdays #352]
During the pandemic, I used to have a calendar slot at the weekend called: Declutter.As I let go of certain projects, I had bandwidth to...
Amina Aitsi-Selmi
May 29, 20243 min read
![Why you don’t know what you want sometimes [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_1e9ed5f2510440b09e35cbb25d222a56~mv2.jpg/v1/fill/w_1780,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_1e9ed5f2510440b09e35cbb25d222a56~mv2.jpg)
![Why you don’t know what you want sometimes [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_1e9ed5f2510440b09e35cbb25d222a56~mv2.jpg/v1/fill/w_1168,h_656,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_1e9ed5f2510440b09e35cbb25d222a56~mv2.jpg)
Why you don’t know what you want sometimes [Wise Wednesdays]
I’ve had a few coaching conversations recently about what to do when you have a great job and life but want more and can’t put your...
Amina Aitsi-Selmi
May 22, 20243 min read
![Should you brag about your work? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_5996625c431046a6852a8fabc49d4bda~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_5996625c431046a6852a8fabc49d4bda~mv2.png)
![Should you brag about your work? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_5996625c431046a6852a8fabc49d4bda~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_5996625c431046a6852a8fabc49d4bda~mv2.png)
Should you brag about your work? [Wise Wednesdays]
It’s not bragging if you’ve done it. That’s what my coach Rich Litvin used to say to me. I came across a message from a well-respected...
Amina Aitsi-Selmi
May 15, 20243 min read
![Don’t get too involved with your ‘purpose’ [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cc34a23f90294e8a84b1b214b144cdaa~mv2.png/v1/fill/w_504,h_497,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_cc34a23f90294e8a84b1b214b144cdaa~mv2.png)
![Don’t get too involved with your ‘purpose’ [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_cc34a23f90294e8a84b1b214b144cdaa~mv2.png/v1/fill/w_504,h_497,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/d29dd9_cc34a23f90294e8a84b1b214b144cdaa~mv2.png)
Don’t get too involved with your ‘purpose’ [Wise Wednesdays]
There’s purpose with a big P and little p. Big P purpose? You’re here as a unique expression of conscious life. No one knows, how it...
Amina Aitsi-Selmi
May 1, 20243 min read
![Career crisis as a path to liberation [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2f979346f5244f43b9d13ed408dbf5c4~mv2.png/v1/fill/w_501,h_499,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_2f979346f5244f43b9d13ed408dbf5c4~mv2.png)
![Career crisis as a path to liberation [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_2f979346f5244f43b9d13ed408dbf5c4~mv2.png/v1/fill/w_501,h_499,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/d29dd9_2f979346f5244f43b9d13ed408dbf5c4~mv2.png)
Career crisis as a path to liberation [Wise Wednesdays]
It’s impossible to have a 21st century career without facing a crisis at some point. The research which I discuss in The Success Trap...
Amina Aitsi-Selmi
Apr 24, 20242 min read
![Inspiration from a London Plane tree [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c1828c50844b4f9c8108e797ae10d2dc~mv2.png/v1/fill/w_499,h_504,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_c1828c50844b4f9c8108e797ae10d2dc~mv2.png)
![Inspiration from a London Plane tree [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_c1828c50844b4f9c8108e797ae10d2dc~mv2.png/v1/fill/w_499,h_504,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/d29dd9_c1828c50844b4f9c8108e797ae10d2dc~mv2.png)
Inspiration from a London Plane tree [Wise Wednesdays]
This week, I just want to share the beauty of a tree on a spring day with you. Why? Because nature reveals the answers to your biggest...
Amina Aitsi-Selmi
Apr 17, 20242 min read
![8 years in business, 8 highlights, 8 insights. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_4205bef5dae94171ae2fde7fcff82d91~mv2.png/v1/fill/w_506,h_516,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/d29dd9_4205bef5dae94171ae2fde7fcff82d91~mv2.png)
![8 years in business, 8 highlights, 8 insights. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_4205bef5dae94171ae2fde7fcff82d91~mv2.png/v1/fill/w_506,h_516,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/d29dd9_4205bef5dae94171ae2fde7fcff82d91~mv2.png)
8 years in business, 8 highlights, 8 insights. [Wise Wednesdays]
[Happy Eid if you are celebrating this week! May the fruit of your spiritual work nourish the world.] It was the summer of 2014. I was...
Amina Aitsi-Selmi
Apr 10, 20243 min read
![Are you a CROP? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a3167b539f1e495fa914a0904d518182~mv2.png/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d29dd9_a3167b539f1e495fa914a0904d518182~mv2.png)
![Are you a CROP? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_a3167b539f1e495fa914a0904d518182~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/d29dd9_a3167b539f1e495fa914a0904d518182~mv2.png)
Are you a CROP? [Wise Wednesdays]
So it’s been an intense week at the unconference. Believe it or not, it’s easier to go to a structured conference and consume than to an...
Amina Aitsi-Selmi
Apr 3, 20242 min read
![I didn’t go to my PhD graduation, but I couldn’t miss this. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d99fbf4a5d3f45afb16228e9deb57b91~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_d99fbf4a5d3f45afb16228e9deb57b91~mv2.jpg)
![I didn’t go to my PhD graduation, but I couldn’t miss this. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d99fbf4a5d3f45afb16228e9deb57b91~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_d99fbf4a5d3f45afb16228e9deb57b91~mv2.jpg)
I didn’t go to my PhD graduation, but I couldn’t miss this. [Wise Wednesdays]
At the time of my PhD completion, I felt somewhat jaded. I'd had enough of jumping through hoops and needed something else. But after...
Amina Aitsi-Selmi
Mar 20, 20242 min read
![Are you playing hide and seek with yourself? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_757df902a0a64b4c8d3e8560dd8e079d~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_757df902a0a64b4c8d3e8560dd8e079d~mv2.jpg)
![Are you playing hide and seek with yourself? [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_757df902a0a64b4c8d3e8560dd8e079d~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_757df902a0a64b4c8d3e8560dd8e079d~mv2.jpg)
Are you playing hide and seek with yourself? [Wise Wednesdays]
I was on a silent meditation retreat at home this weekend and an old insight occurred to me again in a new way: we play little games with...
Amina Aitsi-Selmi
Mar 13, 20242 min read
![How to turn your dreams into reality: entelechy [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d8f0982843604cd9b556cc048553bba3~mv2.jpg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_d8f0982843604cd9b556cc048553bba3~mv2.jpg)
![How to turn your dreams into reality: entelechy [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_d8f0982843604cd9b556cc048553bba3~mv2.jpg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_d8f0982843604cd9b556cc048553bba3~mv2.jpg)
How to turn your dreams into reality: entelechy [Wise Wednesdays]
We had a wonderful co-creative intensive at Expand Your Impact and got square into how to close the gap between what you want and what...
Amina Aitsi-Selmi
Mar 6, 20245 min read
![Why I invite my readers to unsubscribe. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_0bf86c2a41e14c22986256ffcde23360~mv2.jpeg/v1/fill/w_1000,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_0bf86c2a41e14c22986256ffcde23360~mv2.jpeg)
![Why I invite my readers to unsubscribe. [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_0bf86c2a41e14c22986256ffcde23360~mv2.jpeg/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_0bf86c2a41e14c22986256ffcde23360~mv2.jpeg)
Why I invite my readers to unsubscribe. [Wise Wednesdays]
Why I invite you to unsubscribe. [Wise Wednesdays] [Update: Expand Your Impact sold out over the weekend. We're delighted with the...
Amina Aitsi-Selmi
Feb 29, 20242 min read
![Barbie, the patriarchy and the joy of creating yourself and your world [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6c2b718c17ef4ab4957282a1d186da93~mv2.jpeg/v1/fill/w_1280,h_719,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d29dd9_6c2b718c17ef4ab4957282a1d186da93~mv2.jpeg)
![Barbie, the patriarchy and the joy of creating yourself and your world [Wise Wednesdays]](https://static.wixstatic.com/media/d29dd9_6c2b718c17ef4ab4957282a1d186da93~mv2.jpeg/v1/fill/w_1168,h_656,fp_0.50_0.50,q_90,enc_avif,quality_auto/d29dd9_6c2b718c17ef4ab4957282a1d186da93~mv2.jpeg)
Barbie, the patriarchy and the joy of creating yourself and your world [Wise Wednesdays]
Barbie, the patriarchy and the joy of creating yourself and your world So I finally watched it. One of the top 10 films of 2023… Let’s...
Amina Aitsi-Selmi
Feb 21, 20242 min read
![When would NOW be a good time? Breaking through procrastination [Wise Wednesdays]](https://i.ytimg.com/vi/8exFEa8trMo/maxresdefault.jpg)
When would NOW be a good time? Breaking through procrastination [Wise Wednesdays]
When would NOW be a good time? Breaking through procrastination [Wise Wednesdays] Ever thought ‘I don’t know why I procrastinated so long...
Amina Aitsi-Selmi
Feb 14, 20244 min read
![Navigating Career Uncertainty: Ikigai revisited [Wise Wednesdays]](https://i.ytimg.com/vi/R4cpa706xqg/sddefault.jpg)
Navigating Career Uncertainty: Ikigai revisited [Wise Wednesdays]
It was a true pleasure to be part of the UCL Climate Change and Health Panel for the 8th year. I feel the conversations are getting...
Amina Aitsi-Selmi
Feb 7, 20243 min read
![Why you should ‘sell’ yourself and how [Wise Wednesdays]](https://i.ytimg.com/vi/a1b8L-gFeks/maxresdefault.jpg)
Why you should ‘sell’ yourself and how [Wise Wednesdays]
Of course, there’s nothing you ‘should’ do. You’re in control of your choices. But here's a question: when you die, how much of yourself...
Amina Aitsi-Selmi
Jan 31, 20242 min read
![The sweet spot between utopia and cynicism [Wise Wednesdays]](https://i.ytimg.com/vi/Nomov60tT3c/maxresdefault.jpg)
The sweet spot between utopia and cynicism [Wise Wednesdays]
The sweet spot between utopia and cynicism [Wise Wednesdays] Uncertainty is hard to be with. That’s why resilience is so elusive (it...
Amina Aitsi-Selmi
Jan 24, 20243 min read
![Liberate Your Relationships: 4 Ways to Soothe Negative Judgments [Wise Wednesdays]](https://i.ytimg.com/vi/PAZW-ya8wcQ/maxresdefault.jpg)
Liberate Your Relationships: 4 Ways to Soothe Negative Judgments [Wise Wednesdays]
Ever caught yourself dwelling on negative thoughts about someone? Maybe they did something upsetting, or you disagreed in some way....
Amina Aitsi-Selmi
Jan 17, 20242 min read
![Steadiness in all things: true resilience in 2024 [Wise Wednesdays]](https://i.ytimg.com/vi/YD-rIFGc1Kw/maxresdefault.jpg)
Steadiness in all things: true resilience in 2024 [Wise Wednesdays]
Happy New Year! There’s a lot of talk about resilience these days but what does it mean exactly? McKinsey calls it “resilience in a...
Amina Aitsi-Selmi
Jan 10, 20242 min read
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