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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
When people try to push you to do or buy stuff and my shame recovery
A friend tried to persuade me to join the Landmark Forum – again. If you’ve never heard of it, it’s a slightly controversial, group...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Why I don't have fixed goals and the alternative
It's WISE WEDNESDAYS! “I’m so glad you’re not getting me to do that goal-setting stuff.” I hear this in exploratory coaching...
Amina Aitsi-Selmi
Apr 23, 20234 min read
3 big lessons I got from creating my own job
It's WISE WEDNESDAYS! Last week, I attended a seminar on the future of work. The World Economic Forum, big thinkers on the subject and a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The dark side of career change: 16 principles to get through
It was fun speaking at the National Institute of Health and Care Excellence's Annual Conference. It's the third time I'm invited but the...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Preventing and treating decision fatigue: apply the die
Preventing and treating decision fatigue: apply the die. In a 2017 advert, Microsoft used a statistic estimating that we make 35,000...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Mental wellbeing, celebrity suicides and the only thing I’m taking away from them
The sad news of two celebrity suicides in one week has sent ripples through our collective consciousness. I don’t normally write on...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Self-worth versus skills: a vital distinction for overachievers
News! The next Leaders Circle (Transformational Communication) is next week on Thursday 14th! Join me and a small group of doctors and...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Turn your greatest enemy into your wisest friend
If you’ve ever felt terrified of failure or rejection, or heard a voice in your head tell you that you’re bad, wrong or inadequate,...
Amina Aitsi-Selmi
Apr 23, 20232 min read
The big leap from doctor to business owner in review (two year anniversary)
Dear Heroines and Heroes, It’s Wise Wednesdays #90+! Thank you for being part of Wise Wednesdays! It gives me great joy to write and...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Stop putting yourself down now. 3 principles from learning science.
Stop putting yourself down now! 3 principles from learning science Do you catch yourself saying mean things to yourself? “I’m so stupid”,...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Why perfectionism will trip you up and how to let it go
What do you think about when you hear the word “creativity”? The word is often associated with inventiveness; florid, artistic activity...
Amina Aitsi-Selmi
Apr 23, 20234 min read
That Wild West spirit
It’s Wise Wednesdays! It was a month away from the end of my twelve year career in the National Health System. I hadn’t applied for a job...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Why hard choices are an opportunity
80,000 hours in a career... How do you make difficult choices about how to spend your 80,000? How do you make difficult choices? Do you...
Amina Aitsi-Selmi
Apr 23, 20235 min read
What I learned from wanting more in my career and life (the wisdom of desire)
Most of us have trauma around wanting things. As life goes on, we accumulate experiences of frustration and “failure” that can replace...
Amina Aitsi-Selmi
Apr 23, 20232 min read
What do you do when you don’t know what to do? (especially when you’re changing career and life)
It was about 5 years ago when I declared my self-diagnosis: I don’t know how to relax. Of course, it wasn’t strictly true. I went on...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Why I invented my own job and why you could too
What do you do for a living when the best part of a million dollars has been invested in your education?...That’s a lot of education…For...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Why your dark side may be your greatest ally in creating the career and life you want
So much has happened in the past week in terms of coaching, travel and experiences. From discussing nuclear energy politics to leading...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Why crying about your job could be a great thing.
THE WELL OF GRIEF Those who will not slip beneath the still surface on the well of grief, turning down through its black water to the...
Amina Aitsi-Selmi
Apr 23, 20235 min read
When you feel lost (and 14 ways to feel found again)
Update: Thank you to those who attended the second Leaders Circle yesterday. We had meditation, busting negative thinking, body-based...
Amina Aitsi-Selmi
Apr 23, 20237 min read
Take off your mask and reveal your brilliance!
Have you ever heard people talk about something missing in their life? It’s pretty common, right? But it’s not really a thing that is...
Amina Aitsi-Selmi
Apr 23, 20233 min read
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