top of page
Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
JOIN THE WISE WEDNESDAYS NEWSLETTER
WELCOME TO WISE WEDNESDAYS
Join the Wise Wednesdays newsletter.
Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.


Stop putting yourself down now. 3 principles from learning science.
Stop putting yourself down now! 3 principles from learning science Do you catch yourself saying mean things to yourself? “I’m so stupid”,...
Amina Aitsi-Selmi
Apr 23, 20235 min read


Why perfectionism will trip you up and how to let it go
What do you think about when you hear the word “creativity”? The word is often associated with inventiveness; florid, artistic activity...
Amina Aitsi-Selmi
Apr 23, 20234 min read


That Wild West spirit
It’s Wise Wednesdays! It was a month away from the end of my twelve year career in the National Health System. I hadn’t applied for a job...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Why hard choices are an opportunity
80,000 hours in a career... How do you make difficult choices about how to spend your 80,000? How do you make difficult choices? Do you...
Amina Aitsi-Selmi
Apr 23, 20235 min read


What I learned from wanting more in my career and life (the wisdom of desire)
Most of us have trauma around wanting things. As life goes on, we accumulate experiences of frustration and “failure” that can replace...
Amina Aitsi-Selmi
Apr 23, 20232 min read


What do you do when you don’t know what to do? (especially when you’re changing career and life)
It was about 5 years ago when I declared my self-diagnosis: I don’t know how to relax. Of course, it wasn’t strictly true. I went on...
Amina Aitsi-Selmi
Apr 23, 20235 min read


Why I invented my own job and why you could too
What do you do for a living when the best part of a million dollars has been invested in your education?...That’s a lot of education…For...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Why your dark side may be your greatest ally in creating the career and life you want
So much has happened in the past week in terms of coaching, travel and experiences. From discussing nuclear energy politics to leading...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Why crying about your job could be a great thing.
THE WELL OF GRIEF Those who will not slip beneath the still surface on the well of grief, turning down through its black water to the...
Amina Aitsi-Selmi
Apr 23, 20235 min read


When you feel lost (and 14 ways to feel found again)
Update: Thank you to those who attended the second Leaders Circle yesterday. We had meditation, busting negative thinking, body-based...
Amina Aitsi-Selmi
Apr 23, 20237 min read


Take off your mask and reveal your brilliance!
Have you ever heard people talk about something missing in their life? It’s pretty common, right? But it’s not really a thing that is...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Are you willing to be you? Two practices.
You're an expert in the knowledge economy i.e. you hold specialist knowledge that people pay you for. Fulfilling our potential and living...
Amina Aitsi-Selmi
Apr 23, 20234 min read


The 3 Foundations to achieve any goal
If you missed the Take a Leap webinar I did with Bryce Kennedy and are in the midst of or thinking of career change, you might find some...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Why changing career was the most scientific thing I’ve ever done
Ever procrastinated on a decision when you knew what you wanted to do but people around you were discouraging? Groups self-reinforce...
Amina Aitsi-Selmi
Apr 23, 20234 min read


What you can learn from a mantra about habits, performance and power
May this early 2018 bring you a deepening experience of the joy of life (and less stress)! If you’re unclear on your path forward for...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Why succeeding at my goals was a trap and 7 questions for true success in 2018
I hope you're enjoying the holiday season. It’s almost time to start your New Year’s resolutions! Hurrah! I’m sure you’ve reviewed your...
Amina Aitsi-Selmi
Apr 23, 20237 min read


Should you develop a healthy ego-identity or transcend it?
It’s Wise Wednesdays! I’m back from the desert. Thank you for your patience. I hope you’ve had a great couple of weeks and welcome to new...
Amina Aitsi-Selmi
Apr 23, 20236 min read


Should you care what people think or be yourself? Four practices
It's Wise Wednesdays! Should you care what people think or be yourself? Four practices It can be so confusing can’t it? Should you be...
Amina Aitsi-Selmi
Apr 23, 20236 min read


Lost your high achiever mojo? 10 ways to get it back
It's Wise Wednesdays! We all have times when we feel deflated and as if the wind has left our sails. Sometimes the trigger is obvious...
Amina Aitsi-Selmi
Apr 23, 20234 min read


From surviving to thriving: 6 things that will happen
“We live in a society where the best adjusted person is constantly consuming; working too much; and not asking too many questions”. Jack...
Amina Aitsi-Selmi
Apr 23, 20235 min read
bottom of page