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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
The one thing about fulfilling your potential that almost none of your bosses or colleagues will kno
Well, it’s definitely autumn in the UK. As the leaves turn orange signalling the passage of time, the last of the warm sunny days are a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
When it’s time to say goodbye: letting go to move forward
Last week, I said goodbye to two things I really care about and had put a lot of effort into over the past two years. One of them was the...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The most dangerously useful word in our work culture
Ever heard of the “No man” or the “No woman”? Probably, not. But you’ve heard of the “Yes man”. You’ve probably also heard of the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Are you overworked but "underemployed"? Time to break out!
Do you feel like you’re working hard but spinning your wheels? Or that the tasks you’re carrying out day-in and day-out are meaningless,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
3 things that changed when I stopped trying to be someone else
Yay! Your mother said it, Jesus said it, Tolkien said it and neuroscience says it: life’s a journey. We see life through our brain and...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Dealing with difficult people when you have no choice
It’s Wise Wednesdays! Thank you to everyone who took part in the beyond Imposter Syndrome webinar! We had some great input from a range...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The joys and perils of not fitting in
The joys and perils of not fitting in… The joys: you’re unique and others see it The perils: you’re unique and others see it * This week...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Lessons from binge watching Dietland and a PhD on obesity: the dangers of making it happen
On the path of change and personal transformation, it can be hard to find balance: should you push or should you wait? Developing your...
Amina Aitsi-Selmi
Apr 23, 20234 min read
When you don’t feel inspired to do anything: Sisyphus, FOMO and the great unknown.
It’s a medium one. Do you feel guilty or anxious when you’re not doing anything? Do you worry you’re wasting time or not making the most...
Amina Aitsi-Selmi
Apr 23, 20235 min read
This is heaven on earth - cardboard boxes, self-betrayal and career purpose
It’s a long one. Last week, I gave a talk for a group of bright and inspired surgeons at Oxford University on invitation from a great...
Amina Aitsi-Selmi
Apr 23, 20236 min read
When people try to push you to do or buy stuff and my shame recovery
A friend tried to persuade me to join the Landmark Forum – again. If you’ve never heard of it, it’s a slightly controversial, group...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Why I don't have fixed goals and the alternative
It's WISE WEDNESDAYS! “I’m so glad you’re not getting me to do that goal-setting stuff.” I hear this in exploratory coaching...
Amina Aitsi-Selmi
Apr 23, 20234 min read
3 big lessons I got from creating my own job
It's WISE WEDNESDAYS! Last week, I attended a seminar on the future of work. The World Economic Forum, big thinkers on the subject and a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The dark side of career change: 16 principles to get through
It was fun speaking at the National Institute of Health and Care Excellence's Annual Conference. It's the third time I'm invited but the...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Preventing and treating decision fatigue: apply the die
Preventing and treating decision fatigue: apply the die. In a 2017 advert, Microsoft used a statistic estimating that we make 35,000...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Mental wellbeing, celebrity suicides and the only thing I’m taking away from them
The sad news of two celebrity suicides in one week has sent ripples through our collective consciousness. I don’t normally write on...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Self-worth versus skills: a vital distinction for overachievers
News! The next Leaders Circle (Transformational Communication) is next week on Thursday 14th! Join me and a small group of doctors and...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Turn your greatest enemy into your wisest friend
If you’ve ever felt terrified of failure or rejection, or heard a voice in your head tell you that you’re bad, wrong or inadequate,...
Amina Aitsi-Selmi
Apr 23, 20232 min read
The big leap from doctor to business owner in review (two year anniversary)
Dear Heroines and Heroes, It’s Wise Wednesdays #90+! Thank you for being part of Wise Wednesdays! It gives me great joy to write and...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Stop putting yourself down now. 3 principles from learning science.
Stop putting yourself down now! 3 principles from learning science Do you catch yourself saying mean things to yourself? “I’m so stupid”,...
Amina Aitsi-Selmi
Apr 23, 20235 min read
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