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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
Stop planning. Start making decisions. [Letting go of perfectionism]
“Life is what happens to you while you’re busy making other plans” - John Lennon. How many times have you had a brilliant idea,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The antidote to addiction is connection
How many addicts do you know? Probably more than you think. The majority of drug addicts I've come into contact with have been those...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Breaking with convention: 10 protective factors to help you dance joyfully on the path of freedom
The laws of physics fascinated me as a teenager. It was partly the fact that we could describe the systems that governed our universe but...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The space between stories (don’t panic)
This week we saw frightening images of families driving through thick, dark smoke with raging forest fires either side of the road...
Amina Aitsi-Selmi
Apr 23, 20233 min read
14 ways to deepen your communication and have better relationships in work and life
One of the facets of the success trap is disempowering communication (blaming, shaming, self-victimising, etc). These are (survival)...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Time to write a book? Facilitating the creative process.
Whether you’re thinking of writing a book, creating a new recipe or radically overhauling your career, life or leadership style, the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
2 minutes that can change your world
This week, it’s a simple invitation: to use the time you’d normally spend on reading Wise Wednesdays to sit quietly and breathe. Just...
Amina Aitsi-Selmi
Apr 23, 20231 min read
When they say it can’t be done…and you prove them wrong: how to do the impossible.
“The person who says it cannot be done should not interrupt the person doing it” Chinese proverb A few weeks ago, a friend who works in...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Imposter syndrome and toxic work cultures: an unhealthy marriage requiring skilful intervention
“Should I leave my job?” - a common question for many of us, today. The era of the job for life and secure employment is coming to an end....
Amina Aitsi-Selmi
Apr 23, 20234 min read
THE QUEST FOR INNER-FREEDOM: LESSONS FROM THE TREADMILL
Have you ever felt elated after an intense physical workout? Today, I had tears in my eyes after a Warrior workout at my gym. I signed...
Amina Aitsi-Selmi
Apr 23, 20233 min read
The one thing about fulfilling your potential that almost none of your bosses or colleagues will kno
Well, it’s definitely autumn in the UK. As the leaves turn orange signalling the passage of time, the last of the warm sunny days are a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
When it’s time to say goodbye: letting go to move forward
Last week, I said goodbye to two things I really care about and had put a lot of effort into over the past two years. One of them was the...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The most dangerously useful word in our work culture
Ever heard of the “No man” or the “No woman”? Probably, not. But you’ve heard of the “Yes man”. You’ve probably also heard of the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Are you overworked but "underemployed"? Time to break out!
Do you feel like you’re working hard but spinning your wheels? Or that the tasks you’re carrying out day-in and day-out are meaningless,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
3 things that changed when I stopped trying to be someone else
Yay! Your mother said it, Jesus said it, Tolkien said it and neuroscience says it: life’s a journey. We see life through our brain and...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Dealing with difficult people when you have no choice
It’s Wise Wednesdays! Thank you to everyone who took part in the beyond Imposter Syndrome webinar! We had some great input from a range...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The joys and perils of not fitting in
The joys and perils of not fitting in… The joys: you’re unique and others see it The perils: you’re unique and others see it * This week...
Amina Aitsi-Selmi
Apr 23, 20235 min read
Lessons from binge watching Dietland and a PhD on obesity: the dangers of making it happen
On the path of change and personal transformation, it can be hard to find balance: should you push or should you wait? Developing your...
Amina Aitsi-Selmi
Apr 23, 20234 min read
When you don’t feel inspired to do anything: Sisyphus, FOMO and the great unknown.
It’s a medium one. Do you feel guilty or anxious when you’re not doing anything? Do you worry you’re wasting time or not making the most...
Amina Aitsi-Selmi
Apr 23, 20235 min read
This is heaven on earth - cardboard boxes, self-betrayal and career purpose
It’s a long one. Last week, I gave a talk for a group of bright and inspired surgeons at Oxford University on invitation from a great...
Amina Aitsi-Selmi
Apr 23, 20236 min read
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