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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.


You’re not a machine: how to stay human (and sane) in a tech world
I started noticing the seasons. After a couple of years of working for myself I was noticing the seasons more. When I worked full time in...
Amina Aitsi-Selmi
Apr 23, 20233 min read


How to create a better work culture using your words: 4 principles
Have you ever noticed how a perfectly harmless conversation can turn negative at the flick of a switch? All it takes is for someone to...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Healing from work culture toxicity: 3 steps
Last weekend, I attended a mindfulness retreat on our relationship to work and money. It reminded me of the extent to which we operate...
Amina Aitsi-Selmi
Apr 23, 20234 min read


A 4 day work week?
Welcome if you’re new! Thank you, for subscribing and I hope you enjoy Wise Wednesdays. “A ship in harbor is safe, but that is not what...
Amina Aitsi-Selmi
Apr 23, 20233 min read


What is a toxic work culture?..
A couple of weeks ago, Wise Wednesdays focused on the importance of psychological safety to create high performing teams and healthy work...
Amina Aitsi-Selmi
Apr 23, 20233 min read


How many slaves work for you? (8 ways to break free of toxic work cultures)
Welcome if you’re new! Continuing along the theme of shorter Wise Wednesdays, here are the key insights I gathered over the past week...
Amina Aitsi-Selmi
Apr 23, 20233 min read


The #1 toxicity factor at work
So this is the start of a shorter (medium?) version of Wise Wednesdays while I test if some of the writing momentum can be put into the...
Amina Aitsi-Selmi
Apr 23, 20232 min read


It’s not burnout or low confidence, it’s moral injury – why women don’t need fixing
OK, so I’ve noticed Wise Wednesdays has been getting longer and it may be a signal to put some of this writing momentum into the book...
Amina Aitsi-Selmi
Apr 23, 20235 min read


Why you shouldn't turn your weaknesses into strengths (and what to do instead)
If you’ve ever been to an interview, you’ll know to prepare an answer to the What’s your weakness? question. You may have been given...
Amina Aitsi-Selmi
Apr 23, 20234 min read


The key to making a difference in the world without feeling overwhelmed
Working as my own boss over the past two years has taught me a lot about energy management. I’ve always wanted to make a difference in...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Two questions to fulfil your emotional potential
You may have heard the expression “you’re in your head too much” which usually refers to the person overthinking an issue. But why does...
Amina Aitsi-Selmi
Apr 23, 20233 min read


6 reasons it’s OK to be different (and not feel oppressed by the system)
Breaking with convention is not for the faint of heart. And yet, it’s the inevitable path of those who innovate and lead in the world....
Amina Aitsi-Selmi
Apr 23, 20234 min read


When your inner-demons are raging and you can’t get anything done: 3 appeasements.
It’s 3am. You’re trying to fall asleep, but your mind is whirring like an overheated computer. So many scenarios to model, so many...
Amina Aitsi-Selmi
Apr 23, 20234 min read


6 Ways to Save Time the Smart Way.
It always takes me a moment to respond when someone asks me how much time they’ll need for coaching. They have busy schedules and don’t...
Amina Aitsi-Selmi
Apr 23, 20235 min read


When you feel overwhelmed: 4 steps to break out.
When I found myself working in my dream job in global health (the job I’d been working towards for almost two decades), needless to say I...
Amina Aitsi-Selmi
Apr 23, 20233 min read


What your job title really means (and how to put the spark back into it)
The first time I met Martina, I knew we were going to be friends. We were in a group of mature PhD students (mature in the sense that...
Amina Aitsi-Selmi
Apr 23, 20234 min read


The #1 self-leadership skill that most professionals neglect
Even though we’ve just been through the biggest festive season of the year, I’ve noticed that the mission-driven, highly educated...
Amina Aitsi-Selmi
Apr 23, 20233 min read


What will predict your success in 2019
We’ve landed in 2019! In last week’s webinar, an important focus was what to let go of from 2018. Our work culture encourages us to just...
Amina Aitsi-Selmi
Apr 23, 20234 min read


The most commonly made New Year’s resolutions and why doing less is more.
Ever wondered what other people’s New Year’s resolutions are? Bearing in mind that £37million is wasted on unused gym memberships in the...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Self-care is not a crime. Use this simple tool.
It’s the season for overwhelm! Finishing projects, getting things organised making sure everyone’s happy while trying to eat, sleep and...
Amina Aitsi-Selmi
Apr 23, 20233 min read
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