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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.
What is work? Another perspective...
“Not everything that counts can be counted” Einstein. You can count money, romantic partners, qualifications, publications, clients and...
Amina Aitsi-Selmi
Apr 23, 20233 min read
How to make the most of career confusion
It’s such a joyful moment when someone calls you and says: “Thank you for helping me find my dream job – I’ve just been offered the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Anatomy of a career and how to avoid confusion
HUMAN ANATOMY As a first year medical student, a rite of passage was to attend anatomy classes and dissect a human body. We learned how a...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Do you feel your creativity is stifled by your job? Get creative now.
Ever feel like your job is a repetitive series of actions with little room for fun and creativity? Does the prospect of doing the same...
Amina Aitsi-Selmi
Apr 23, 20236 min read
SHOULD YOU CHANGE JOB IF YOUR WORK ENVIRONMENT IS TOXIC? LESSONS FROM THE NHS.
TOXICITY IN THE WORKPLACE None of us has ever set out to work in a toxic work environment, yet so many of us find ourselves feeling...
Amina Aitsi-Selmi
Apr 23, 20236 min read
What to do when things are outside your control? Brexit, Trump, etc.
CONTROLLING THE UNCONTROLLABLE? I don’t read the news. I get my news from people. I hear that the (UK) Prime Minister has made a...
Amina Aitsi-Selmi
Apr 23, 20235 min read
How to propel your career by increasing your visibility (don't rely on your boss)
VISIBILITY? NOT FOR ME... Some people are natural networkers and self-promoters. Most of us are not but have the capacity to cultivate...
Amina Aitsi-Selmi
Apr 23, 20236 min read
Are you culturally disrupted?
A friend who is now a Professor of Ethics once asked me about my background. When I finished telling her about my younger years and the...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Thou shalt remember Rocky and the phoenix: Final - The 10 Commandments of Career Transformation
Why does this keep happening to me?... Have you ever asked yourself that question? Perhaps around a situation at work or in...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Why you should talk to yourself (and make friends with your mirror): The 10 Commandments of Career
Ever felt like there is something missing or that a part of you has been left behind as you progressed in life? You can sometimes reach a...
Amina Aitsi-Selmi
Apr 23, 20234 min read
How to get out of a dilemma - Relax: it’s not about you anyway. (The 10 commandments of career chang
Have you ever grappled with a dilemma and had the sense that there is no right answer? Perhaps you’re grappling with one now. The pros...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Passing on the (career) love: The 10 Commandments of Career Change #7
Finding the right balance between our needs and those of others is a continuous process of learning. Depending on culture, gender, age,...
Amina Aitsi-Selmi
Apr 23, 20233 min read
Visit your heroines and heroes (Commandment of Career Change #6)
In 1967, a 12 year old boy looked up the phone number of the CEO of Hewlett Packard (HP) in his local phone book. He wanted to build a...
Amina Aitsi-Selmi
Apr 23, 20232 min read
The 10 Commandments of Career Change #5: Thou shalt call on something greater than yourself...
Whatever the merits of individualism and its contribution to human freedom and social progress, it comes at a price...:alienation from...
Amina Aitsi-Selmi
Apr 23, 20234 min read
CAREER CHANGE COMMANDMENT #4: THOU SHALT BUILD A TRIBE
Transitions are scary. The are filled with uncertainty and risk which can really send our mammalian brain into overdrive. It takes a good...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The 10 New Commandments of Career Change: Interview yourself, then...
Alongside the application form and CV formatting, the job interview (and its preparation) ranks high among procrastination inducing...
Amina Aitsi-Selmi
Apr 23, 20235 min read
The 10 New Commandments of Career Change: Thou shalt not tell your boss...
In today’s labour market, you are effectively a company of one. You don’t have to be an entrepreneur to think like one and organisations...
Amina Aitsi-Selmi
Apr 23, 20234 min read
The 10 New Commandments of Career Change: Thou shalt not change career...but transform it
First: Congratulations to one of my coaching clients on his recent achievement! Tex Jones whose new company will be featured on BBC1’s...
Amina Aitsi-Selmi
Apr 23, 20234 min read
Bold inaction: the faster route to your dreams?
We often talk about what we are prepared to do to make things happen or make a dream come true. We don’t often ask: what are we prepared...
Amina Aitsi-Selmi
Apr 23, 20232 min read
Do Organisations Dream? (and what's your part in that?)
Last week, I was in Paris to give a presentation at Société Générale about modern leadership called “Do Organisations Dream? Transforming...
Amina Aitsi-Selmi
Apr 23, 20233 min read
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