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Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Amina sends out short, free letters on how to create a fulfilling and liberated career plus the latest updates on opportunities to work with her. You can check out past editions below.


Are you a rescuer? (careers and power series)
Ever wondered how far you should compromise in relationships whether at home or at work? Should you take on that project/task to avoid...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Understanding fear and transforming it into an ally
“F-E-A-R has two meanings: ‘Forget Everything And Run’ or ‘Face Everything And Rise.’ The choice is yours.” Zig Ziglar FEAR IS A SIGNAL...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Three things I learned about solving dilemmas
It’s Soulful Sundays! Replacing this week's Wise Wednesdays which was delayed as I had to focus on the launch of the Royal Society of...
Amina Aitsi-Selmi
Apr 23, 20235 min read


What my spectacular PhD research failure taught me about planning.
“If you fail to plan, you plan to fail”… Right? Not quite. I’m sure you’ve had the experience of making a brilliant plan, only to find it...
Amina Aitsi-Selmi
Apr 23, 20232 min read


Visibility versus humility: are you letting yourself down for the wrong reasons?
Have you ever experienced inner-conflict around wanting to do something you love and know you’re good at or that could make a big...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Are you serving a mission or serving an ego? Social exclusion, fantasy and simple kindness.
***************************** Allow me to add a morning shot to your macchiato ☺ I’m doing a 20 minute interview Thursday morning at...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Want to improve your time management? Forget it and do this instead.
Long to do list and not enough time? Too many competing priorities? If you’re reading this, you’re probably familiar with the basics of...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Why being good at what you do isn't enough for success (power series)
Ever thought: “Why are other people getting great jobs so easily when they’re not even as good as me or they have less...
Amina Aitsi-Selmi
Apr 23, 20234 min read


When would NOW be a good time? Breaking through procrastination
Ever thought ‘I don’t know why I procrastinated so long and didn’t do this sooner!”? You may be lost in psychological time. Most of us...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Clinicians, conferences and Clangers: how a cartoon can turn into the dream self-care programme.
FEELING TIRED?... Have you ever been through periods of inexplicable lethargy and wondered what it was all about? Are you going through...
Amina Aitsi-Selmi
Apr 23, 20234 min read


"I want to be the best" and other nonsense that can ruin your career!
***************************************************** Celebration! It’s the Wise Wednesdays 1st anniversary! Yep, it’s a year since I...
Amina Aitsi-Selmi
Apr 23, 20236 min read


Are you a wounded healer? Stop the career self-sabotage now!
Do you tend to overgive at work? Spend long hours and weekends “doing what needs to be done” and counting on it just being a phase and...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Reinventing a career by letting go of planning: a doctor’s awakening in Alaska
THE BIRTH OF A CAREER DREAM… It was an ordinary lecture, on an ordinary day at medical school. As the population science slides flashed...
Amina Aitsi-Selmi
Apr 23, 20236 min read


What is Socratic coaching and how can it help you clear career confusion? (life after the NHS)
When I was a medical student at Cambridge, I remember being introduced to teaching by humiliation - an old fashioned approach probably...
Amina Aitsi-Selmi
Apr 23, 20235 min read


How I cleared my career “brain fog”:
Have you ever had these thoughts? “Something isn’t right but I can’t put my finger on it” Or “I know things have to change/I need to do...
Amina Aitsi-Selmi
Apr 23, 20236 min read


Why you might really be a barbarian (even if you’re working in the NHS)
Have you every wondered why relationships, whether at work or personal life, are so complicated? It’s estimated that 50% of us have...
Amina Aitsi-Selmi
Apr 23, 20235 min read


How codependence can ruin your career (and what to do about it)
Have you ever felt that you’re putting more into your job than you are getting back? Or find that your health, hobbies and relationships...
Amina Aitsi-Selmi
Apr 23, 20234 min read


"Are you happy?" Handling the most annoying question in the world
“Are you happy?”… What do you say when asked this question? Do you gush about how awesome everything is in your life? Do you enumerate...
Amina Aitsi-Selmi
Apr 23, 20234 min read


Imposter syndrome: 3 signs and 3 strategies.
“When I won the Oscar, I thought it was a fluke. I thought everybody would find out, and they’d take it back. They’d come to my house,...
Amina Aitsi-Selmi
Apr 23, 20233 min read


Why I failed miserably at becoming a mathematician (and why it’s OK to be "emotional").
Happy Women’s Day! To all women and the men who honour them. Need to make a decision and feeling stuck? This is often the reason people...
Amina Aitsi-Selmi
Apr 23, 20235 min read
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