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I wrote The Success Trap: why good people stay in jobs they don't like and how to break free, to name something I kept seeing in high achievers — a quiet trap built from the very success they'd worked so hard for. It won an award, which struck me as pleasantly ironic.
In this wise and generous book, Amina Aitsi-Semi provides all the encouragement and practical guidance required for making the shift."
— Oliver Burkeman, writer at The Guardian, and author of The Antidote: Happiness for people who can't stand positive thinking.
The Success Trap helps you navigate the high-achiever paradox and rekindle your sense of true purpose.
— Edwina Moreton OBE, Former Diplomatic Editor, The Economist
A superb guide on how to overcome fear and embrace the entrepreneurial spirit within all of us.
— Michael Zhou, CEO of Living Sky Technologies, and
Co-founder of Alibaba