top of page

You Are More Powerful than You Think. 

Redefine Your Career, Leadership, and Impact.

Educator, Coach
Author of The Success Trap

Amina is a multi-award-winning expert in career transformation, specialised in guiding high achievers and game-changers to create fulfilling careers and lives.

 

With expertise in medicine, science, and coaching, Amina catalyses multidimensional change for individuals and organisations navigating uncertainty and big transitions as well as power dynamics and work-life wellbeing.

 

She shares high-impact insights and practical tools for sustainable success through her speaking and writing.

IMG_0295_edited_edited_edited_edited_edited.png

Our Services

About Amina

Dr. Amina Aitsi-Selmi works with leaders and high achievers at the intersection of authority, clarity, and change. Her background includes medicine and senior advisory roles with the UK government and the United Nations in high-pressure, complex systems.

 

Her work is informed by integral coaching, relational inquiry, and insight meditation, grounding leadership development in perception, ethics, and embodied awareness rather than technique and tools alone.

Depth Coaching for Leaders

sun-is-shining-through-trees-casting-warm-glow-forest-floor-light-is-filtering-through-lea
book img.png
04a180_cc1819de063448a5a14170ef23eef91e~mv2.png

Business Book of the Year

Winner -  Personal Development and Wellbeing, The Business Book Awards, 2021.

No email required.

Order from any major book outlet.

The Success Trap is a superb guide on how to overcome fear and embrace the entrepreneurial spirit within all of us. The principles in Amina’s book will enable you to navigate career choices, discover passions and make the impossible possible.

Michael Zhou,

Co-Founder, Alibaba

14721026_light_abstract_wavy_background_edited.jpg

21ST CENTURY CAREERS ARE A PATH TO LIBERATION

My clients are located both in the UK and  internationally.
They work in a range of organisations including these: 

bottom of page