Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
Are you a professional or leader and wondering ‘What's next?’
YOU'RE IN THE RIGHT PLACE.
Perhaps you have the career and life you wanted but something feels unsatisfying.
Your friends and family think you have the dream life and you feel guilt for not being more grateful. But you still wonder whether you’re on the right track.
The truth is if success means staying in a role or situation that drains you, it becomes a ‘Success Trap’ and it’s time for liberation!
Liberation starts within then ripples out.
If you were to use a simple test for your life: do you feel lighter or heavier at the end of the day?
As you mature, more inner freedom becomes possible. Even in the midst of pressure and uncertainty, you can have the clarity you need to take the next step on your path and feel confident and free.
You just need a liberation practice and supportive people.
WHO IS THE MASTERMIND FOR?
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Mid- to senior-career professionals in medicine, law, consulting, academia, policy or services.
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You’ve benefitted from therapy, mindfulness, and self-help in understanding your patterns, but you’ve reached a plateau and are ready to go deeper.
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You sense a shift coming in your career and life
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You’re not driven by financial success, but you have the freedom to explore new possibilities without immediate financial pressure.
A different approach to impact
HOW LIBERATION LEADS YOU TO GREATER CLARITY AND IMPACT
Coaching often takes a problem-solving approach that replaces one set of problems with ‘better quality’ problems and strategies. But evidence shows that transformation only occurs at a deeper level of awareness.
The liberation approach shifts you out of the problem perspective altogether and towards inner freedom. It’s a radical way to meet uncertainty by understanding how reality is created from conditioned reactivity, narratives and identities.
Releasing these tensions, you free yourself to live with clarity and confidence. Your happiness is no longer dependent on external circumstances yet your impact on people and situations is amplified.
You'll develop inner freedom and confidence using 3 simple principles:
1) Rooting in Presence - so you always have access to clarity
2) Exercising choice as the ultimate Power - to break free from limiting narratives like the need for validation
3) Leaning into uncertainty to expand into new Possibilities - taking one next step to carve a new path in your work and life.
Whether you want to stay in your current role with more freedom, land a new role; or work independently by setting up your own business, The liberation approach enables clarity so you can take your next step.
Questions you’ll explore in The Sanctuary include:
What’s real?...
What drives you?
Why is it so hard to change?
How do you limit/push yourself?
How do you break free of procrastination?
How do you know you're on the right track?
How do you face the unknown?
What are you afraid of?
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An Emergent Curriculum
PRACTISING FREEDOM:
THE MIDDLE WAY
The Middle Way is the principle of facing uncertainty with presence rather than reactivity; without grasping for premature answers or retreating in fear. The Middle Way isn’t about balance but about learning to take action without falling into the extremes of forceful struggle and burnout or passive acceptance and regret.
The Mastermind journey in summary:
The Sanctuary journey unfolds through your direct experience, shaped by your emerging questions and challenges. The principles of Presence, Power, and Possibility will be applied through 6 liberational practices:
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Relax: Rest in your calm, still core.
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Reflect: Ask powerful questions to expand awareness.
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Release: Let go of limiting patterns and fears that hold you back.
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Reconnect: Articulate your new vision, values, voice, visibility pathway.
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Respond: Take inspired, timely action.
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Receive: Cultivate patience, gratitude and openness to abundance.
Each Sanctuary session will support you to clarify your path of impact, expand your sense of freedom, and take action that feels right to you and your situation. Whether you stay in your current role or take a career leap, your impact and freedom can multiply.
Dr Olaa Mohamed-Ahmed,
Consultant in Public Health.
My time in the group has been nothing short of life-changing. I joined with some specific skills I wanted to achieve and quickly found so much more - purpose, vision and most importantly, joy. Amina is a phenomenal coach. She selected a wonderful group, and supported, counselled and guided us throughout.
Claudia,
Organisational Specialist and Coach, HSBC
Trust your intuition. If you're drawn to this programme, go for it. Amina is highly competent, very professional, and able to create a unique space. I am very experienced in working with coaches and am trained as one myself - and I have seldomly experienced such respectful and effective work.
THE MASTERMIND JOURNEY
IN DETAIL
Month 1: Rooting
Relax: The foundational mental state
Navigating uncertainty and taking a step on a new path requires energy and mental space. Without this, you can get stuck in procrastination or being busy – staying in motion without real movement. Liberation arises through resting in awareness so you can feel clear, energised and balanced.
Reflect: Using the mind wisely
After the foundation is laid, it becomes possible to develop strong focus, explore deeper questions and challenge assumptions. As you see more clearly and drop the limiting narratives and beliefs that hold you back or push you too hard, you stop overthinking and dissolve confusion.
Month 2: Expanding
Release: Letting go of unhelpful conditioning
As your awareness deepens, moments of release naturally arise on all levels – physical, emotional, psychological. You'll be able to release emotions that weigh you down like fear, guilt, or grief. A freer way of being, working, and leading will emerge.
Reconnect: Cultivating supportive mental states
With more inner freedom come expanded possibilities and clarity about your next steps. You also experience more calm joy, energy, and ease (equanimity) in any situation. External circumstances no longer determine your mood or cloud your decisions but simply inform the best course of action.
Respond: Moving like water
Trusting next steps to emerge naturally and gives rise to a quiet confidence. Uncertainty becomes an opportunity to walk the Middle Way – not forcing or stopping but moving fluidly like water.
Month 3: Integrating
Receive: Honouring life’s unfolding beauty
The cycle of energy flow and the interconnected nature of life means it’s important to learn how to ask, receive, and be patient as circumstances shift and events unfold. It becomes easier to celebrate the successes and mourn the losses – as expressions of your unique notes in the Great Symphony of Life.
Month 4: Completing
Live and lead the Middle Way
Liberation is not an end state but a way of being—an ongoing, ever-deepening relationship with life. The final month supports your ongoing journey beyond the mastermind, where you learn to sense the next step through presence and take action from the power of wise choice.
Dr. Ebere Okereke MD PhD (Sanctuary Member 2022)
Global Health Expert and Chief Programme Officer, Reaching the Last Mile
Having this clarity is so liberating! I have a job lined up now which I will start in a few weeks. It will take me on a new work adventure and will be a nice way to end my contribution to global health. I hope you find your truth as you explore life. Thank you, Amina for helping me reach this clarity and to not just be content but excited by it.
Eleni Lialiamou.
VP, Digital Products. CEO and Founder of The Kimolian Academy.
"Go for it! It's certainly the greatest gift I gave myself over the past 10 years. I believe it has made the greatest impact in my career. My daily life has changed. I am doing less yet what seemed impossible is happening effortlessly.
THE MASTERMIND LOGISTICS
The Sanctuary is a 4-month online transformational space designed to support deep reflection and powerful action where you've felt stuck. It's not a classroom for self-improvement but a mirror revealing what you need to see so you can take your next step in work and life.
The Mastermind is created through your presence in collaboration with others who will support and challenge you with guidance from a highly experienced coach.
When you join The Sanctuary Mastermind, you become part of the group immediately.
You'll be invited to join these spaces:
1) Introductory session in February 26th (6pm UK /1pm ET): Begin your journey and benefit from additional support before the mastermind officially starts on March 12th.
2) Bi-monthly live sessions: From March 12th, the group will meet every two weeks at 6pm UK / 1pm ET for deep dives into the liberation principles to clarify your path, release narratives that get in the way, help you take your next step in work and life.
3) The Sanctuary private messaging channel: Get to know the group where you'll be introduced and can receive support between calls.
4) [Optional] Private 1:1 coaching: Receive personalised monthly coaching at a Sanctuary rate if you want deeper support.
Summary of the experience you'll receive:
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Liberation Mastermind with conscious professionals and leaders
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Expert-led Liberational Coaching
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Personalised tools & practices to support your clarity and next steps
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The mental wellbeing benefits of a retreat
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Early sign-up bonus sessions (Feb 26th)
Your Investment Today: £2,222
[ OR: 2 x £1,111 ]
Receive a 30 minute 1:1 coaching session to start your journey with new clarity, if you pay in full.
Sign up today to start your journey before the mastermind officially begins on March 12th.
* Spaces are limited to 10 to keep the group small and intimate.
Kerrie Gemmill
CEO, ScoutsCymru, UK.
Before I started working with Amina I was in a pretty difficult place, burnt out, physically and mentally, after an extended period of many challenges which ended with me being asked to lead the closure of the company I worked for. I was exhausted, questioned my leadership capabilities and could not see a clear path forward. Amina's ability to understand and get to the heart of the struggle is astonishing. Her coaching and sessions with her Sanctuary Group nourished my confidence and helped me become the leader I know I am capable of being. I've just started an exciting new CEO role that aligns with my values and life.
Frequently Asked Questions
Ula Caroto,
Transformational Coach and Consultant, formerly UBS Client Advisor.
Life felt like an uphill struggle with self-doubt and perfectionism constantly weighing me down. Amina's exceptional ability to help me slow down, be present and address root patterns enabled me to accelerate my journey to independence. I have more confidence, energy and time for my passions - I even started playing bass guitar!
Muna,
Product specialist and doctor-in-training
I was facing one of the biggest decisions of my life when starting the group programme. Amina helped me to leave my corporate job and successfully apply for medical school in my forties! Her approach and the group, tools and presence allow for amazing things to happen.
Frequently Asked Questions
Louanne,
Finance Director to Start Ups and SMEs
I am embracing more guilt-free self-care, space and fun. Most importantly, I feel so much more present and aware. What makes the group and Amina unique is her mindful way of simultaneously helping you create space and challenge yourself.
Hi, I'm Amina
Most people know me as a the doctor-turned-coach who writes Wise Wednesdays - a blend of deep wisdom and bold action. Over a 15 year medical career, I navigated complex, high-pressure environments—from delivering babies in a war zone to shaping global health and sustainability policy with the United Nations. Since 2016, as a coach and guide, I've helped high achievers and changemakers to break free from limiting careers, leadership models and systems—both externally and within—so they can lead in ways that liberate themselves and others.
In 2020, I published an award winning book - The Success Trap: Why Good People Stay in Jobs They Don’t Like and How to Break Free. In 2024, I was named a Top 50 Women in Management winner in Education and Coaching, receiving the award at the House of Lords.
My teaching and coaching is Liberation—psychological, spiritual, and material. I draw from the Buddhist Middle Way and Liberation Psychology as well as lived experience of navigating power structures and transitions. I have two coaching certifications and extensive ongoing training in transformational modalities. For over a decade, I've invested in my own coaching and meditation training.
If you’re longing for a different way to lead and work—one that is neither forceful striving nor passive acceptance, but rooted in clarity, freedom, and impact— and would value learning from my insights and avoiding my mistakes, join me at The Sanctuary.
FREQUENTLY ASKED QUESTIONS
When do we start and how often do we meet?
We start officially on March 12th and then every two weeks on Wednesdays (Mar 26th; Apr 9th; Apr 23rd; May 7th; May 21st, Jun 4th, Jun 18th). The calls are 90mins to 2 hours depending on the size of the group. The Bonus pre-calls are Dec 19th in 2024, and Jan 22nd, and Feb 26th on 2025. All calls are at 6pm UK/1pm EST.
How many people will be in the group?
A maximum of 10 participants.
Can I reclaim the fee from my organisation?
Other members have put this towards their career development and leadership training and reclaimed it from their employers or company expenses. You can receive proof of payment and attendance on request.
Will there be a lot of homework?
This isn't about doing more but about showing up in new ways in the world, as well as trying small, bold and fun experiments outside your comfort zone. Any coaching assignments will be based on what emerges from the conversations we have and that you choose to engage with.
What do I need to know in advance and do I need previous coaching experience?
Previous experience in personal development or mindfulness is helpful but all you need is openness to new experiences and perspectives as well as self-responsibility.
If I miss a group call, will I be able to catch up?
Yes, you’ll have access to recordings and you can have any questions answered in between calls in the group messaging channel. You'll have direct contact with me throughout the programme. I've got your back!
How much time will I need outside the set calls?
You get what you put in. Change requires an investment of time and energy. You'll need 15-30 minutes a day of reflection time (e.g. through journalling or meditation). Taking time to participate in the group between calls will pay off exponentially. And taking action in a new direction can take no time at all - just a moment of courage!
Will I get 1:1 coaching too?
You'll get a chance for direct coaching in the group calls. You also have access to monthly 1:1 private coaching as an option. As soon as you sign up, you can attend the exclusive monthly Bonus Pre-Calls with Amina starting December 19th, until the official kick off in March.