Multi-Award-Winning Executive and Career Coach, Educator, and Author of The Success Trap
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Where do you go when you need to recentre and rise again?
The Sanctuary.
When it's time for The Sanctuary
Your career once sparked passion, but now you’re questioning your path. Should you push harder, pivot, or pause?
You’ve achieved success and built a strong professional reputation, but something feels missing.
Do you recognise these patterns?
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Overwhelm: Always busy, yet no time for yourself or your dreams.
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Perfectionism: Striving to get everything just right, paralyzed by fear of mistakes.
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Pleasing: Struggling to say no, taking on too much.
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Fitting In: Editing yourself to conform instead of being bold and authentic.
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Reactivity: Suppressing emotions—or letting them boil over—leaving you drained in trying to manage your feelings.
You feel some guilt about neglecting important relationships, and it's hard to be fully present. Despite all you've achieved—material security, respect, success—you feel a disconnect.
Deep down, you wonder: Is this it? There must be another way.
Break free from the Success Trap and realign your career and life.
The Success Trap is when your current level of success gets in the way of your next level of success.
Some of the most successful people on the planet get caught in the success trap before creating their next level of impact. They experience crippling self-doubt and hold themselves back. Think of Michael Jackson, Maya Angelou, J.K. Rowling, or Elizabeth Gilbert.
At its core, the success trap is fuelled by:
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Loneliness: I don’t belong.
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Inadequacy: I’m not good enough.
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Fear of failure or rejection: I can’t have what I truly want.
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The Success Trap can take many forms:
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The Learning Trap: Consuming endless amounts of information and research instead of engaging in true transformation.
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The Healing Trap: Fixing your self-esteem and past wounds even you're ready to relax into your strong core and solid roots.
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The Busy Trap: Always running, when it’s time to step back, recalibrate, and soar.
Identifying where and how you're holding back is the beginning of transformation. Breaking free can feel uncertain without guidance or structure, but this discomfort is the doorway to clarity, purpose, and a new way of being.
Liberation from the success trap comes from realising you’re already free—and relaxing into easeful impact.
It’s time to shift your mindset and identity from the busy Expert-Employee to the centred Entrepreneur-Leader—unlocking a level of clarity, purpose, and easeful impact you’ve never thought possible.
Hi, I'm Amina
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I’m a cross between a Tony Robbins and a Buddhist nun: deeply contemplative, abundant in energy, and highly rational. I bring insightful strategy and passion to the conversation giving 100% to my clients and my vision.
Over a 15+ year career as a clinical doctor, scientist, and public health specialist, I’ve worked in hospitals, delivered babies in a war zone, and helped develop global health and sustainability policy with the United Nations. In 2016, I founded my coaching and consulting practice, helping mission-focused high achievers and leaders to breaking free from the career treadmill and expand their impact with more ease.
In 2020, I published the award-winning book The Success Trap: Why Good People Stay in Jobs They Don’t Like and How to Break Free. In 2024, I was named Top 50 Women in Management winner in Education and Coaching, receiving the award at the House of Lords.
My mission is to help people reconnect with their deeper selves, live more fulfilling lives, and make their highest contribution to the world. With two coaching certifications, specialised training, and extensive experience in transformational communication, including nonviolent communication, I bring both expertise and passion to my coaching. Through years of personal development, meditation practice, and working with world-class teachers and coaches, I’ve refined my approach to personal transformation.
My path has taken me from stressed doctor to the world of UN policy and then transformational coaching helping others create the careers and lives they truly want. If you want to learn from my journey from stressful success to aligned, easeful impact and avoid the mistakes I made, join me at The Sanctuary.
From success trap and to easeful impact.
What is The Sanctuary?
The Sanctuary is a transformational space to break free from the draining effect of the success trap so you can take easeful action towards a deeply aligned career and life. It’s an exclusive space to clarify and step into the bigger version of your future.
How it works:
The Sanctuary takes you on a journey into the now of your life and towards new possibilities. Through The Sanctuary, you'll break free from mental traps, realign with your true purpose, and embrace a new way of living and leading.
You’ll deepen into three core principles of transformation:
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Presence: Grounding in the now, remembering who you are, and opening up to new realities.
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Power: Exercising choice and owning your agency.
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Possibility: Co-creating the 'impossible' through easeful action.
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As you integrate these principles, you’ll engage in six key
practices for lasting transformation:
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Relax: Rest in your calm, still core.
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Reflect: Ask powerful questions to expand awareness.
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Release: Let go of limiting patterns and fears.
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Reconnect: Articulate your new vision, values, voice and support system.
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Respond: Take easeful, inspired action, at the right time.
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Receive: Cultivate patience, gratitude and openness to more.
Each session will support you in embodying these principles through mindfulness, group dialogue, spotlight coaching, and practical experiments. You’ll be guided by expert coaching and the wisdom of fellow journeyers, creating a powerful container for your transformation.
Imagine feeling deeply rooted and clear, with the confidence to take inspired, intentional action that flows effortlessly and finally gives you the change you've been seeking.
Your life is the 'agenda'.
Your 3 areas of transformation at The Sanctuary:
No matter if you're redefining your career, uplevelling your leadership, or simply tuning into new possibilities, you will feel abundantly resourced in this space to revitalise your energy and engage with the change from a place of power and curiosity.
During your time at The Sanctuary you will revitalise three areas of your life and career:
1) YOU
Reconnect with your deepest desires, intuition, and dreams through mindful presence practices. Learn to articulate your needs clearly and strengthen your boundaries to increase support and reduce conflict in you relationships. Re-energise and re-inspire from within so you can begin to re-strategise.
2) YOUR LIFE VISION
Get crystal clear on your vision, values, and roadmap for change with evidence-based coaching tools and insights from wisdom traditions. Shift your mindset by releasing limiting beliefs—whether around rest, self-care, money, power, or visibility—using a proven process, to align your career and life with what truly matters.
3) YOUR WORK IMPACT
Bring your vision to life through Experiments with Flow—moving beyond rigid goals and pressure to act in alignment with your energy rhythms. Amplify your voice and visibility, taking easeful action toward your aligned career and life.
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NO CHALLENGE IS TOO BIG OR TOO SMALL FOR THE SANCTUARY
Whether you're navigating a career transition or aligning with your deeper mission, you'll be supported by a group of fiery, wise companions. You'll have access to my expertise in guiding high achievers through transitions, helping you reconnect with your purpose and amplify your impact.
Who's inside The Sanctuary?
Join a 10-person group of successful leaders and professionals co-creating a space to take a step back, dive deeper and create the world they want to live (without sacrificing their health, relationships, or financial needs).
Participants have included:
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a professor of medicine and chief in a large hospital
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a vice president in a well-known digital company
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a head of communications in a global bank
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an occupational physician and president of a national professional body
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the public health advisor for a famous humanitarian agency
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a head of programme at the World Health Organisation - Europe HQ
Whether you're a stressed executive or busy expert, the Sanctuary will help you resource yourself and explore a deeper level of fulfilment so you can take easeful action towards the career and life you truly want.
Dr. Ebere Okereke MD PhD (Sanctuary Member 2022)
Global Health Expert and Chief Programme Officer, Reaching the Last Mile
Having this clarity is so liberating! I have a job lined up now which I will start in a few weeks. It will take me on a new work adventure and will be a nice way to end my contribution to global health. I hope you find your truth as you explore life. Thank you, Amina for helping me reach this clarity and to not just be content but excited by it.
Claudia,
Organisational Specialist and Coach, HSBC
Trust your intuition. If you're drawn to this programme, go for it. Amina is highly competent, very professional, and able to create a unique space. I am very experienced in working with coaches and am trained as one myself - and I have seldomly experienced such respectful and effective work
Dr Olaa Mohamed-Ahmed,
Consultant in Public Health.
My time in the group has been nothing short of life-changing. I joined with some specific skills I wanted to achieve and quickly found so much more - purpose, vision and most importantly, joy. Amina is a phenomenal coach. She selected a wonderful group, and supported, counselled and guided us throughout.
Eleni Lialiamou.
VP, Digital Products. CEO and Founder of The Kimolian Academy.
"Go for it! It's certainly the greatest gift I gave myself over the past 10 years. I believe it has made the greatest impact in my career. My daily life has changed. I am doing less yet what seemed impossible is happening effortlessly.
Louanne,
Finance Director to Start Ups and SMEs
I am embracing more guilt-free self-care, space and fun. Most importantly, I feel so much more present and aware. What makes the group and Amina unique is her mindful way of simultaneously helping you create space and challenge yourself.
Ula Caroto,
Transformational Coach and Consultant, formerly UBS Client Advisor.
Life felt like an uphill struggle with self-doubt and perfectionism constantly weighing me down. Amina's exceptional ability to help me slow down, be present and address root patterns enabled me to accelerate my journey to independence. I have more confidence, energy and time for my passions - I even started playing bass guitar!
Muna,
Product specialist and doctor-in-training
I was facing one of the biggest decisions of my life when starting the group programme. Amina helped me to leave my corporate job and successfully apply for medical school in my forties! Her approach, tools and presence allow for amazing things to happen.
Frequently Asked Questions
Kerrie Gemmill
CEO, ScoutsCymru, UK.
Before I started working with Amina I was in a pretty difficult place, burnt out, physically and mentally, after an extended period of many challenges which ended with me being asked to lead the closure of the company I worked for. I was exhausted, questioned my leadership capabilities and could not see a clear path forward. Amina's ability to understand and get to the heart of the struggle is astonishing. Her coaching and sessions with her Sanctuary Group nourished my confidence and helped me become the leader I know I am capable of being. I've just started an exciting new Director role that aligns with my values and life.
Frequently Asked Questions
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More Sanctuary Journeys:
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Dr. Amber launched her own innovative mental health clinic alongside her NHS career while cultivating clarity and balance, and eventually welcoming a new child.
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Dr. Joy slowed down to focus on her health and well-being, eventually securing the largest grant yet for her global programme at the UN.
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Eleni left a 10-year corporate career, reignited her passion for sustainability, and founded her own leadership academy for sustainable entrepreneurship.
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Dr. Jo, a cardiologist at a renowned international hospital, overcame imposter syndrome, set stronger work boundaries, and launched a collaborative course that has grown into an international success, running multiple cohorts.
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Dr. Vanita, a gold-medallist for her medical specialist exams, took a mini-sabbatical, welcomed two children, and shifted to part-time work, allowing space to write and spend time with family.
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Deb, a brilliant policy advisor with experience in 25+ countries, learned to prioritise her self-care and was invited into a new leadership role with more autonomy.
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Paola, an ecological conservationist featured in National Geographic and the New York Times, left her director role to launch a community-based initiative and consultancy, securing values-aligned new contracts.
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Dr. Sally, a prominent Occupational Health Physician, put her wellbeing at the forefront, stepping into a new role with more support and alignment with her values.
A season of transformation begins.
Will you join us?
WHAT'S INCLUDED
Joining The Sanctuary is a transformative commitment to finding the balance between personal growth and easeful action. It’s a courageous step towards aligning your influence, impact, and income with your deeper purpose.
By saying yes, you’re opening yourself to the guidance, connection, and the right amount of challenge to discover your next chapter and rise to a new level of leadership.
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When you join The Sanctuary, you’ll gain access to:
1) Bonus Pre-Sessions (December–February): Begin your reset immediately with monthly sessions to Relax, Reflect, and Release before the mastermind officially starts in March.
2) Bi-Monthly Live Transformation Sessions: Every two weeks, dive deep into your dreams and possibilities with tailored support and shared wisdom from a group navigating their own transformations.
3) Ongoing Support: Stay connected between sessions with group accountability, celebration, and a private messaging channel for meaningful connections.
4) A Courageous Community: Join like-minded visionaries committed to discovery and transformational change.
5) Resources for Growth: Access session recordings, tools, and reflection prompts to catalyze action.
6) Optional 1:1 Coaching: Receive personalised monthly coaching at an exclusive rate for deeper support.
IN SUMMARY:
Sign up today and start your journey with bonus monthly pre-sessions before the full mastermind begins in March.
What You’ll Receive:
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Expert-led Transformational Coaching (Valued at £3,000)
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Transformational Leadership Mastermind (Valued at £2,200)
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Personalised Tools & Practices (Valued at £1,000)
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Mental Wellbeing Benefits of a Retreat (Valued at £1,500)
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Early Sign-Up Bonus Pre-Sessions (Valued at £1,000)
Total Value: £8,500
Your Investment Today: £2,222
OR 2 x £1,111
(Relaunch Price. Full Price: £3,500)
* 6 months of 1:1 coaching with me costs £7,500. By joining The Sanctuary, you’ll gain the benefits of a powerful group space and transformative community for a fraction of that investment.
** Spaces are limited to 10 to keep the group small and intimate.
Frequently Asked Questions
When do we start and how often do we meet?
We start officially on March 12th and then every two weeks on Wednesdays (Mar 26th; Apr 9th; Apr 23rd; May 7th; May 21st, Jun 4th, Jun 18th). The calls are 90mins to 2 hours depending on the size of the group. The Bonus pre-calls are Dec 19th in 2024, and Jan 22nd, and Feb 26th on 2025. All calls are at 6pm UK/1pm EST.
How many people will be in the group?
A maximum of 10 participants.
Can I reclaim the fee from my organisation?
Other members have put this towards their career development and leadership training and reclaimed it from their employers or company expenses. You can receive proof of payment and attendance on request.
Will there be a lot of homework?
This isn't about doing more but about showing up in new ways in the world, as well as trying small, bold and fun experiments outside your comfort zone. Any coaching assignments will be based on what emerges from the conversations we have and that you choose to engage with.
What do I need to know in advance and do I need previous coaching experience?
Previous experience in personal development or mindfulness is helpful but all you need is openness to new experiences and perspectives as well as self-responsibility.
If I miss a group call, will I be able to catch up?
Yes, you’ll have access to recordings and you can have any questions answered in between calls in the group messaging channel. You'll have direct contact with me throughout the programme. I've got your back!
How much time will I need outside the set calls?
You get what you put in. Change requires an investment of time and energy. You'll need 15-30 minutes a day of reflection time (e.g. through journalling or meditation). Taking time to participate in the group between calls will pay off exponentially. And taking action in a new direction can take no time at all - just a moment of courage!
Will I get 1:1 coaching too?
You'll get a chance for direct coaching in the group calls. You also have access to monthly 1:1 private coaching as an option. As soon as you sign up, you can attend the exclusive monthly Bonus Pre-Calls with Amina starting December 19th, until the official kick off in March.
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