“Yesterday, I was clever so I wanted to change the world. Today, I am wise, so I am changing myself.” Rumi

Most people know me as...

the doctor who went from stressed hospital medic to advisor to the United Nations on the 2015 agenda, and who then became a trusted coach and advisor to top doctors, lawyers and organisational leaders who feel more is possible. They're often outliers in their high levels of performance.

I’ve delivered babies in the midst of conflict and led complex international consultations on disaster risk reduction for the UN. I’ve taken huge risks with my career and run my own business since 2016. I built my dream career over two decades having qualified in Medicine from Cambridge and completed a PhD in Social Epidemiology with the world-leading authority in the field along the way. I've travelled to 6 continents and speak 4 languages.





Most people call me when...

they feel under pressure to make a big decision or go in a new direction. They have a huge vision of what’s possible or sense something that they can’t yet articulate. The old structures can no longer hold them back. And they want to make it happen without falling into the success trap – without succumbing to the VUCA (volatile, uncertain, complex, ambiguous) world most people live in seeking the safety of conventional success. They want to build on their career and leadership capital but do it their own sweet way, working from their zone of genius.


What most people don’t know about me...

I had a quarter-life crisis. Amid the tall trees of success I felt alone and rudderless. I couldn’t even relax because my mind was always on. This was a wake up call that transformed my life. I've turned down prestigious posts and said "no" to powerful people when others wouldn't dare. I grew up in Algeria and Yorkshire. And I’ve been an insatiable truth-seeker and truth-teller my entire life.

I love...

my home in a quiet part of London and the occasional horse riding. I  think like a scientist while revering the mystery of our universe. My family and friends know that my biggest weakness is chocolate.


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© Amina Aitsi-Selmi 2015 - 2019

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