“Yesterday, I was clever so I wanted to change the world. Today, I am wise, so I am changing myself.” Rumi

Most people know me as...

the doctor who went from hospital medic to advisor to the United Nations on the 2015 agenda, and who then became a trusted coach and advisor to top doctors, lawyers and organisational leaders. My clients want to work, lead and live from their true power. They're often outliers in their high levels of performance but feel spread thin and disconnected from their deeper potential.



I’ve delivered babies in the midst of a war zone and led complex international consultations on disaster risk reduction for the UN. I’ve taken big risks in my career and run my own business since 2016. I built my dream career over two decades. I qualified in Medicine from Cambridge in 2002 and completed a PhD in Social Epidemiology in 2013 with the world-leading authority in the field. I've travelled to six continents and speak four languages.


Most people call me when...

they're unsure what to do next in their work or life. They have a sense that something else is possible for them. The old structures feel constrictive and like they're holding them back. But they're unsure where to start or whether what they're thinking and feeling is even valid. In a world where most people live seeking the safety of conventional success, they want to do things their way and work from their true zone of genius.

What most people don’t know about me...

I had a quarter-life crisis. Amid the tall trees of success I felt alone and rudderless. I couldn’t relax because my mind was always racing ahead and finding fault with everything. This was a wake up call and how I discovered the power of coaching to transform an existential crisis into an opportunity for self-realisation. I've turned down prestigious posts because it didn't feel right and said "no" to powerful people under pressure. I grew up in Algeria and Yorkshire. And I’ve been an insatiable truth-seeker and truth-teller my entire life.

I love...

my home in a quiet part of London, meaningful conversations and the occasional horse riding in the woods. I think like a scientist while revering the mystery of our universe. My family and friends know that my biggest weakness is chocolate.

One of my favourite quotes:

Don't die with your music still inside you.


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