LinkedIn banner book (7).png
BBA.jpeg

Need to make a big career decision?

The Success Trap: why good people stay in jobs they don't like and how to break free is available from all major print and e-book retailers.

Chapter 4:

Goals versus creative cycles

2021_Personal Development Winner.png

WINNER BUSINESS BOOK AWARDS 2021

(Personal Development and Wellbeing) 

"It's much more than a self-help book, it's a deep incursion that will help you develop a new mindset for yourself, if you let it."

- A.B. (Amazon Review)

"A superb guide on how to overcome fear and embrace the entrepreneurial spirit within all of us".

- Michael Zhou, CEO of Living Sky Technologies, and

Co-founder of Alibaba

Thanks to the fear of change, it can be agonizing for high achievers to move on from 'good' jobs that no longer feel fulfilling: it means choosing uncertainty and growth over the illusion of safety. But it's the path to a life of greater meaning and joy - and in this wise and generous book, Amina Aitsi-Semi provides all the encouragement and practical guidance required for making the shift."

- Oliver Burkeman, writer at The Guardian, and author of The Antidote: Happiness for people who can't stand positive thinking.