Leadership Starts Within
I work with leaders and organisations re-evaluating their impact through highly tailored, one-to-one engagements. The focus is on perceptual clarity, relational intelligence, and embodied insight rather than techniques or performance optimisation. This work supports leaders to see and act more clearly in complex human systems, with impact emerging from awareness and gravitas rather than force.
About Amina
Dr. Amina Aitsi-Selmi works with leaders and organisations navigating decisions where technical analysis is limiting; and where leadership requires deep sensing, improved accuracy of perception, and principled experimentation.
Her background spans clinical medicine (including conflict zones), global health and Disaster Risk Reduction policy with WHO/UN, and a decade of independent work with leaders in complex systems.
Drawing on integral coaching, relational inquiry, and insight meditation, she support individuals and groups to refine perception and align action with values in the face of irreducible uncertainty.
Her approach works best for mission-driven organisations and leaders willing to question assumptions and sense into new possibilities.
Author of The Success Trap (UK Business Book Award Winner, 2021).
